Most small businesses want to avoid falling into the “me-too” category. They want to do something different and be unique. And that’s understandable. But too many businesses take this sort of thinking so far. They reject things that the market has been doing for years because they work. And instead, they prefer to go their own way. The result is that they end up missing out on sales and profits.
Merchandising is one of those areas where you really don’t want to reinvent the wheel. Doing what the pros do is the best way to succeed and attract shoppers to your small business. And there are certain things that they swear by. Let’s take a look.