Small business owners are missing out on significant sales opportunity if you do not have ecommerce presence. Online sales continue to grow at double digit rate and are expected to do so for many years to come. Amazon and eBay reported solid online sales for the Black Friday last week. More and more customers are now comfortable buying online, which is why every retailer in the world is trying to set up online presence.
Communication technology has come a long way from the time Alexander Graham Bell made a first phone call to Watson. The rise of internet in the last 10 years has benefited communication technology by demanding an ever increasing need for speed. As a result, tasks that used to take 20 minutes to download in the early days of internet can now be accomplished in 2 seconds. Financial firms are putting more and more advanced technology to increase the speed of their trade execution even by few milliseconds. Communication companies have responded to this need by developing and deploying advanced technology.
Technology has done wonders for human kind in the last 20 years. Business community in particular has enjoyed tremendous gain in productivity with the help of computers and software. The time savings offered by Smartphone that allow you can check the inventory with a click of the button and approve purchase order from anywhere could not even be imagined just few years ago.
Technology improvements have helped not just large corporations. They have also helped small businesses level the playing field by offering them solutions that were not available to them earlier without spending a fortune. Nowadays it is possible to establish a computer department with just few thousand dollars compared to tens of thousands of dollars you would have to spend several years ago.
The largest expense for most retail businesses is real estate. With floor space rents increasing every year maintaining a floor space large enough for your business is an ever increasing cost. In addition to the rent you have to pay by the square foot for retail space, you also incur associated cost that increases with the size of the floor space. Insurance premiums are often based on square feet, maintenance and janitorial costs increase, and security needs become more of a challenge. To reduce the costs associated with retail space you must be able to display as much retail product as reasonably possible in as small of a space as possible.
Effective interior and outdoor signage is essential to the branding efforts of almost any business. From wall decals to billboards, signage can help bring in new customers and retain the attention of regulars. To improve your signage, consider placement, graphics, short messages and frequent changes.
Better sign design and placement not only improves the image of your business, but it can help increase your sales from existing customers as well as by attracting new ones. The tips provided below will help you improve your business sign design.
Do you want to start an online retail store, but are always afraid of effort and money required to do so? I have come across a cheap and elegant solution that has the potential to help you with it. The solution comes from a start-up called Goodsie. I checked out their web site and was very impressed with its functionality and ease of use. You do not need to have computer programming knowledge to use this software, which is a great relief to many of us who do not have that skill or don’t want to deal with that hassle.
While online retail stores have been around for some time, small business owners have been at a disadvantage against their larger rivals due to their lack of skills and money required to build and run online retailing. You can use Amazon or eBay, but you are likely to be drowned out amongst thousands of businesses who are jockeying for the top position. That is why I strongly believe in having your own online store with a unique identity that you can control. Goodsie lets you do that easily.