Small Business Owners: Grow Your Business with Email Marketing


Small business owners have always been at a disadvantage when it comes to marketing. While their larger competitors have more resources, small business owners cannot afford to spend as much money or time without first worrying about the return on their marketing investment. Luckily for them, the rise of Internet and social media has made the job of marketing easier and relatively inexpensive. In addition, it also allows them to track the success of marketing campaigns and calculate the return on investment. This enables them to tweak their campaign and marketing spend to adjust to their target audience and get the most out of it.

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Can Small Business Owners Manage SEO Themselves?


Search Engine Optimization (SEO) remains one of the most important and popular method of generating website traffic. Think about what everyday person does when he is looking to find information about a product or a business. He will head to Google or some other search engine, and search for it by typing the business or product name or some other relevant information. If your website does not show up in the first few pages of the results chances are the user will head to some other, or even worse, competitor’s website. So what is involved in managing the SEO?

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What can SEO Do for Your Business?


Most people are unfamiliar with Search Engine Optimization and the benefits of this phenomenon regarding enhancing their business’s online reputation, nonetheless, it’s a fantastic methodology of strategies and tactics that can be used to increase the number of visitors to any website.

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How to Optimize Online Content to Get SEO Benefits


A great article doesn’t always equal great traffic. If you want people to read your content, you must make it easier for them to find it online. While you might believe SEO tactics slow down the creative process, they are essential if you want to run a successful blog.

You might be glad to know that search engine optimization has altered over the years. No longer do you need to stuff your content with keywords to rank highly in Google. You can now create relevant, compelling content, whilst driving a considerable amount of traffic to your website. Read our top tips on how to optimize your articles.

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How Has SEO Changed Over the Years?


The world of SEO has changed dramatically over the years, with search engines like Google altering what it would see as keyword stuffing and alter the back-end code. Since 2000, Google has continually updated its algorithm to change what is now accepted and what is not.

For the past 17 years, they have constantly evolved their search algorithm to the point that it has reached today. Today, an SEO company such as DanMatt Media can help people create great content and use natural ways to improve ranking. Just how has SEO changed over the years and what influence does it have now?

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Infographic: Your Guide to Allocating Marketing Budget


If you’re in charge of the marketing budget for your brand, allocating funds might seem tricky. Each year different trends can be observed, and it’s not always easy to identify the best ways to spend your budget. Before you decide where the money will go, you need to remember that every brand is different. With that in mind, here are some ways you might want to spend your money.

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5 Factors to Consider Before Partnering with an SEO Reseller


If you are in the digital marketing industry, you will already be aware of the exponential growth that this sector is experiencing, and with so many SMEs who are all looking to get onto the first page of a Google search, sourcing customers is not really an issue. What is difficult is providing the many essential services your clients need, and if you want your client base to expand, white label SEO reseller programs can give you just that. If you would like to know more about SEO reselling providers, with a view to forging an alliance, here are some important points to bear in mind.

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Uncovering the creative side of SEO


‘Out of the box thinking’ and ‘blue sky thought’ are buzz phrases that send shudders down the spines of many in the marketing industry. However there is method behind the semantic madness because creative content really is king when it comes to search engine optimisation. SEO isn’t all about statistics, averages and complicated graphs – it’s about tapping into your imagination and delivering marketing campaigns that are going to turn heads for all the right reasons.

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How to Develop an SEO Friendly Website


SEO is a prominent buzzword these days. It stands for Search Engine Optimization and refers to how well a website is set up for search engines to crawl through. The more SEO-friendly a site is, the easier it is for search engines to find, and the higher it ranks in the organic search results.

As everyone knows, the higher up in the search results you are, the more likely it is you’ll get clicks and see a lot of traffic. Taking all of this into account, how do you develop a site that’s SEO-friendly? Carry on reading to find out:

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Blog Progress Stalling? Here’s How You Can Give It a Boost!


Blogging has massively taken off in the last few years, and whether you blog for business, as a hobby or a way to earn money from home, there are huge benefits. You get to learn new skills from coding to photoshop to photography. You learn to network and can meet like-minded people. It’s also a fun way to earn money or to boost business if you’re blogging to promote your company. However, it can be frustrating when progress starts to stall. Perhaps you’re not pulling in the page views you once did, or your followers have started to slow down. Maybe you’re not getting as many sponsored post opportunities. If you want to give your blog a bit of a boost, here are a few areas to look at!

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