Online Marketing Solutions for the Service Industry


If you run a small business that provides an essential service for homeowners, you will certainly not have a monopoly. In fact, there are so many people who have quit their job and decided to go it alone, that whatever your chosen field of expertise, be prepared for some stiff competition. Your marketing will very much define your market share and by analysing your target group and finding out how they source essential services, you can soon begin to see a clear picture.

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5 Ways Businesses Can Reduce Cost with SEO


SEO or search engine optimization is the most popular strategy that all digital marketers are applying today. Entrepreneurs and webmasters spend a fair amount of money to optimize their websites for SERP.

This is because many visitors on the internet still use the search engine to look for products and services. Consequently, businesses want to take advantage of this fact by doing everything to divert such visitors to their websites. However, it is easier said than done.

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Time to Go Back To Basics with Online Marketing


If you’re starting a business online, you need to make marketing one of your top priorities. That much should already be clear. The problem is that most business owners, while understanding the importance of marketing, over complicate the situation. Instead of thinking in basic terms, they get into the nitty-gritty details of promotion when really there’s no need. Instead, it’s time to go back to basics with marketing. There are really only three things you need for your business promotion to be a success. These are social media presence, content production and SEO. Tick off those three boxes, and you won’t need to think about anything else for your company to be a hit.

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7 Tips for Building Your First Business Website


In this day and age, businesses cannot afford not to have a website in order to operate effectively. Regardless of what products or services you sell, there will be many customers who will only purchase from you after they have checked your website or blog. In many ways, having a website for your business is just as necessary as having a business card, because without either one you may not seem perfectly legitimate.

If you’ve never had to put together a business website before, it’s important that you know the fundamentals of what to do so you don’t walk into it blindly:

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5 Unique Ways Small Businesses Can Utilize Social Media Platform

Social Media
Is social media marketing viable in today’s world? Some people tend to think that social media only offer networking platforms where people read and write meaningless things. But it is an online platform where you van engage people from all walks of life on any topic that is interesting. The topic could be related to the services or products you sell in our business. It is all about what you present to the people that will provoke them to debate about. There are meaningless content on social media, but it depends on how you capture the attention of your target audience.

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5 (not so) Secret SEO Tips for Small Businesses

SEO
When you’re a small business, there’s a lot you need to do to get yourself on customers’ radar and make people interested in what you have to offer. Since today’s society is so connected, using technology and the Internet is often a smart and cost-effective method.

Most businesses today know that they need a website in order to generate traffic, but a website will not get you anywhere without strong search engine optimization, or SEO. Check out the following SEO tips for small businesses to help people find your site.

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What is SEO and Why Every Small Business Needs It

SEO
An increasing number of businesses are getting started all the time. Small businesses require a lot of marketing to launch them into a success. There are various different techniques to use for this and online marketing plays a vital role in any modern start up.

SEO stands for search engine optimisation and many businesses, both large and small, use this to increase their online visibility in order to attract a larger amount of visitors to their website. This in turn should help boost sales of the company’s products or services, allowing it to grow further.

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