How to Engage with Customers in Digital Age


The best marketing strategy for a business is to engage with their customers in a meaningful way so that you understand what your customers want and your customers understand what your business stands for. If you can achieve this level of understanding in your marketing approach no competitor can beat you at your game. This is truer now than ever before in this digital age when the customer attention span is divided among so many distractions. So how do you achieve this marketing nirvana state? Here is a 3-step approach and an accompanying Infographic from www.mppglobal.com to guide you through the process.

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5 Website Attributes That Should Always be Up to Date


When you become busy with the daily demands of running a business, it can be easy to forget about your organization’s website. This is especially true for businesses whose sole operations aren’t necessarily online. Even if you aren’t a predominantly digital business, your website can still play a large role in helping grow your customer base, maintain existing customers as well as attracting new ones. For this reason, ensuring you regularly maintain your website to ensure it’s alive and functioning as it should be key. There are numerous ways that you can do this, and you could look to update it on your own if you’ve got the time or get someone to do it in-house if you’ve got staff or outsource alternatively. To give you a reminder about what exactly you should be keeping up-to-date with, this article is going to list several aspects of your website that should always be updated.

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How Can Translation Agency Improve International Business Relationships


When expanding your business internationally, it’s common to think: “Why do I need a translator when Google Translate is completely free?” After all, Google search engine has become the tool we always visit ahead of anything else. Sure, Google Translate works great in a pinch to get your point across, but the sentences constructed through it come out choppy, short, and unprofessional; not exactly descriptors of a successful business, is it? You may have even worked with freelance translators or interpreters when necessary and think you have a system pretty well figured out for working with international clients. Agencies can offer you quite a bit of assistance when it comes to communicating with and attracting international clients/customers. In the article that follows, we’ll tell you all about how they can help you better your international business relationships.

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5 Most Effective Online Marketing Techniques for Law Firms


If you want your business to succeed in today’s world, you have to pay attention to online marketing and law firms are not an exemption. Long gone are the times when merely having a website was more than enough to make it online.

In order to establish a better online presence and appear on the screens of people seeking legal advice, you will have to diversify your marketing strategy and make sure that you are using these five effective online marketing techniques for law firms.

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Top 5 SEO Tactics for Law Firms


Whilst there are several tried and tested marketing methods to acquire new clients for law firms, nothing comes close to the power of organic search. It is estimated that 96% of consumers use search engines to find legal help;  search engine optimisation (SEO) has become one of the most important strategies for helping law firms be discoverable online, convert leads and generate a profit.

However, simply recognising the importance of SEO isn’t enough. Perhaps you’re unsure how to make your site more visible and interesting to potential clients? Or perhaps you’ve been trying to improve your website’s rankings with little or no success? With this in mind, here are five top SEO tips your law firm can implement to improve your website’s visibility in search engines to attract more potential clients without wasting your time and money.

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Small Business Owners: Grow Your Business with Email Marketing


Small business owners have always been at a disadvantage when it comes to marketing. While their larger competitors have more resources, small business owners cannot afford to spend as much money or time without first worrying about the return on their marketing investment. Luckily for them, the rise of Internet and social media has made the job of marketing easier and relatively inexpensive. In addition, it also allows them to track the success of marketing campaigns and calculate the return on investment. This enables them to tweak their campaign and marketing spend to adjust to their target audience and get the most out of it.

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Can Small Business Owners Manage SEO Themselves?


Search Engine Optimization (SEO) remains one of the most important and popular method of generating website traffic. Think about what everyday person does when he is looking to find information about a product or a business. He will head to Google or some other search engine, and search for it by typing the business or product name or some other relevant information. If your website does not show up in the first few pages of the results chances are the user will head to some other, or even worse, competitor’s website. So what is involved in managing the SEO?

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What can SEO Do for Your Business?


Most people are unfamiliar with Search Engine Optimization and the benefits of this phenomenon regarding enhancing their business’s online reputation, nonetheless, it’s a fantastic methodology of strategies and tactics that can be used to increase the number of visitors to any website.

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How to Optimize Online Content to Get SEO Benefits


A great article doesn’t always equal great traffic. If you want people to read your content, you must make it easier for them to find it online. While you might believe SEO tactics slow down the creative process, they are essential if you want to run a successful blog.

You might be glad to know that search engine optimization has altered over the years. No longer do you need to stuff your content with keywords to rank highly in Google. You can now create relevant, compelling content, whilst driving a considerable amount of traffic to your website. Read our top tips on how to optimize your articles.

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How Has SEO Changed Over the Years?


The world of SEO has changed dramatically over the years, with search engines like Google altering what it would see as keyword stuffing and alter the back-end code. Since 2000, Google has continually updated its algorithm to change what is now accepted and what is not.

For the past 17 years, they have constantly evolved their search algorithm to the point that it has reached today. Today, an SEO company such as DanMatt Media can help people create great content and use natural ways to improve ranking. Just how has SEO changed over the years and what influence does it have now?

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