What is SEO and Why Every Small Business Needs It

SEO
An increasing number of businesses are getting started all the time. Small businesses require a lot of marketing to launch them into a success. There are various different techniques to use for this and online marketing plays a vital role in any modern start up.

SEO stands for search engine optimisation and many businesses, both large and small, use this to increase their online visibility in order to attract a larger amount of visitors to their website. This in turn should help boost sales of the company’s products or services, allowing it to grow further.

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Why Your Restaurant Needs Social Media

Social Media
Today’s technology driven world has created a strong business presence on social media. If utilized wisely it can greatly benefit your restaurant. Social media pages provide you with opportunities to personally connect with your customers by displaying menus and pictures as well as advertising for special events. It also allows you to communicate with your customers through a variety of posting and messaging methods. However, the costs of social media can add up over time, especially if you choose to utilize the services of an outside company. So how can you save pennies and receive the benefits of social media at the same time? Keep reading below for some simple advice.

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Three Ways to Increase Your Business’ Online Engagement

Online Engagement

In today’s crowded online retail marketplace, there’s no denying that SEO (search engine optimization) matters, and it’s critical for small businesses to stay informed about best practices. “The competition is fierce,” says Donna Duncan, owner of B-Seen on Top, an SEO and social media consultancy based in Philadelphia. “If you rank 1,247, nobody is going to tab down 140 pages to find you.”

So how can small business owners increase their online search ranking and drive traffic to their site? “All the traditional ways of getting people to link to content to bubble up to the top of search results aren’t working anymore,” says Duncan. “Google changes its rules daily.” Here are three ways to drive traffic to your site by pairing tried-and-true marketing strategies with creative content, and speaking directly to your customers’ needs:

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Does Your Business Need Its Own Mobile App?

Mobile App
Most adults and teens have a smartphone today, and many also have other mobile devices such as tablets that they use on a regular basis. On most of these mobile devices, individuals choose to download specific applications. Some of these are fun games or entertainment apps that are designed purely to occupy the mind when the user is bored. Other apps are helpful and functional in different ways. Many companies today have taken the time to develop mobile applications for their customers to download. While these may be helpful for customers in different ways, they also can be beneficial to the businesses. For example, they may serve as an important marketing and advertising tool. When you are wondering if your business needs to have its own app, there are a few points to consider.

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4 Marketing Mistakes Small Business Should Avoid

Marketing Mistakes
Poor marketing is one of the top 10 reasons small businesses end up closing their doors. Strong marketing and sales strategies can have a massive effect on the success of the business overall.

Most small businesses create social media pages, advertise with local papers, and create a website and think that most of the advertising is done. They neglect to make the most of the digital outlets available to them. This could be out of ignorance of what is available, or it could just be that they are hesitant to spend too much money on marketing. Regardless of the reason, neglecting a strong sales and marketing campaign can be crippling to any business.

It is important to remember that money has to be spent in order to make larger profits. Large corporations figured this out, and that is why so many of them have large and successful marketing campaigns.

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Knowledge is Power: How to Monitor Media Reputation and Impact on Business

Media Monitoring
There is an information explosion happening around us like never before. Every second there are millions pieces of information being created and consumed. They come from all different sources and media. Whether it is tweets, photographs, videos, articles or any other form it as become nearly impossible to keep up with this surge in information for any business. Just Google your business name and find out how many links you get for your business. Some links will be good, some bad. Some will be true, while others may not be.

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Harness the Power of Social Media to Improve Customer Experience

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Managing customer interaction online should not be confined to just addressing complaints. Small business owners miss important opportunity to build long-term relationship with their customer in doing so. Business owners should look into interacting with their customers on a regular basis via social media. This will not only help them keep pulse on what their customers are thinking, but also will increase their sales and profit. Customers are interacting with the businesses online in search of quick and effective response. That is what small businesses need to harness.

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Visually Inspired: How to Optimize Images to Attract Consumers to Your Website

How to Optimize Images for Website
If you have started to work on your SEO but you are still in the early stages, a lot of what you have read will probably be focused on the written content of your website. You may have heard that images cannot be read by the search engine spiders, and that you should therefore focus on written content.

While written content is the most important factor, you may well want to include images on your website, and if you do, you should make sure you optimize them. Optimizing images properly can help your site to get more traffic from both the standard search engines and the image search engines. So, how can you optimize images? Here are some tips:

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How to Improve Sales with email marketing services

Email marketing
The internet needs to be utilised to the full potential by businesses in all industries if they are to succeed. Online marketing is the most powerful form of marketing, and in order to use it properly you will need to employ the services of an internet marketing company which can use email marketing, search engine optimisation and other techniques to improve your business’s prospects.

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7 Facebook Advertising Mistakes that Kill Marketing Campaign

Facebook
Facebook advertising is gaining momentum as a viable option for many businesses. Paid advertising can put your content and business in front of more people, generate leads and sales and build your social media following.

The problem is for every successful Facebook advertiser, there is another one who claims Facebook ads are a waste of money and don’t get results. That’s most likely because they made one (or more) of the following mistakes and killed their own advertising campaign.

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