10 Ways Social Media Can Help Your Small Business Grow


Are you too one of those who goes to bed with the sole mission to sleep off instantly but turn up aborting the mission and end up peeking into the social media – Facebook, Instagram, Twitter and the list can go on. Well then, “welcome”! join the gang. Today social media is certainly and definitely one of the things that are impossible to ignore. Social media is one of the strongest platforms today to influence the human mind today. Needless to say, social media today is the best way for the growth of a business. Business owners especially make it sure that their business marketing is done through social media as it reaches a larger mass of people in a shorter period of time.

Today 82 percent of the small business owners are using social media like Twitter, Facebook, Instagram, Pinterest, etc. for the growth of their business. Here are the top 10 reasons of how social media helps business in its growth.

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Social Media 101: How to Separate the Personal from the Professional


It’s no secret that social media is taking over our lives, both personally and professionally. As the newer, faster and more creative way to communicate, it’s not only a platform to connect with new, old and existing friends, but it’s also a powerful tool to promote your business and engage with customers. In fact, according to Facebook research, it has more than 1.4 billion daily active personal users, and more than 50 million business pages.

But if you’re a business owner or relevant leader looking to enjoy the personal aspects of social media while also marketing your company effectively, how do you know when to separate the two? What is OK to post on your personal page but not to your business page, and vice versa?

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8 Essentials for Every Online Clothing Store


The internet is one of the best places to do business, and the copious technological advances in the past years have only made it easier. Industries, from food to sanitation, have flocked the internet marketplace to reach their audience. Fashion is among the many things making a lot of noise in the e-commerce industry.

Majority of clothing stores are launching websites left and right to cater to the demographic that prefers online shopping to the actual mall browsing. But major stores are not the only ones benefiting from the ease of selling online. Small businesses are practically flourishing, especially independent online clothing stores.

Interested in taking your clothing business online? Here are a few essentials to help you start.

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How to Engage with Customers in Digital Age


The best marketing strategy for a business is to engage with their customers in a meaningful way so that you understand what your customers want and your customers understand what your business stands for. If you can achieve this level of understanding in your marketing approach no competitor can beat you at your game. This is truer now than ever before in this digital age when the customer attention span is divided among so many distractions. So how do you achieve this marketing nirvana state? Here is a 3-step approach and an accompanying Infographic from www.mppglobal.com to guide you through the process.

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How to Make Your Web Design Business Stand Out


Web design service providers are continuously growing in number. This means more and more web designers are competing for clients. Even the local web design markets are getting crowded. Searching for a company or freelancer that provides web design in Oxford, for example, yields numerous results. That’s why it’s important to stand out and be able to attract clients.

The following tips should be useful in making a web design business distinctive and more appealing to potential clients.

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5 Proven Ways to Revitalize Listless Marketing Strategy


It’s a nightmare scenario for any small business: spending hard-earned cash on a flailing marketing campaign. Finding your marketing strategy ineffective can cause frustration, anger, and panic in even the most stable business owner. If you find yourself in this predicament, you may feel helpless and distraught. However, you don’t have to let a lackluster marketing decision affect your company’s standing. Instead, you can work to turn a negative into a positive with a little elbow grease and innovation. Here are five ways to transform a marketing loss into a win:

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5 Most Effective Online Marketing Techniques for Law Firms


If you want your business to succeed in today’s world, you have to pay attention to online marketing and law firms are not an exemption. Long gone are the times when merely having a website was more than enough to make it online.

In order to establish a better online presence and appear on the screens of people seeking legal advice, you will have to diversify your marketing strategy and make sure that you are using these five effective online marketing techniques for law firms.

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Best Ways to Market Your Business in an Online World


An increasing number of consumers are going online to try and find businesses who can provide a service that they need. They’ll use Google to find a local electrician or plumber, check out Facebook or Instagram when deciding on which restaurant to go to and take into account recommendations they read online.

It’s estimated that at least one in four Americans make at least one online purchase per week while the average smartphone users will pick up their phone 1,500 times a week. That is without taking into account all the time we spend on social media!

Our lives and the world are moving online at an increasing rate, and it means that, for your business to succeed in the current climate, you need to be able to take advantage of that.

Here are the best ways to market your business in an ever-growing online world.

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How to Market Your Restaurant Franchise Business


Better marketing at a lower cost is one of the major advantages of purchasing a franchise as opposed to starting your own restaurant business.

In addition, franchise owners can benefit by leveraging the size and expertise of the franchisor to improve their own sales.

The restaurant franchise industry is highly competitive. Because of this, many franchises are rolling out new and innovative franchise restaurant designs, environmentally-friendly elements like LED lighting, solar panels, and energy-efficient heating and cooling.

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Business Owners: How to Attract Customers by Building Trusted Relationship

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For small business owners one of the most important tactics to attract new customers is to encourage existing customers to recommend their services and products to their friends. What can be better than having someone who just tried your services tell their 10 other friends about great experience they had? Word-of-mouth is one of the most effective and inexpensive ways to reach new customers and grow your business. The reason word-of-mouth is so powerful is the trusted relationship that exists between the people recommending the service and their friends and family members.

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