Breakthrough Dealer Chat Sells Cars on Facebook Marketplace


Are you selling cars online? The auto industry has been one of the last holdouts to resist retail’s shift to online sales. The brick-and-mortar store has proven resilient in the face of rising online sales. A study by RetailDive shows that the majority of shoppers choose physical locations over online shopping because they want to “see and try out” products. There will always be a need for car dealerships where drivers can kick the tires, take a model out for a test drive, and shake hands with the dealer.

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Small Business Owners: Grow Your Business with Email Marketing


Small business owners have always been at a disadvantage when it comes to marketing. While their larger competitors have more resources, small business owners cannot afford to spend as much money or time without first worrying about the return on their marketing investment. Luckily for them, the rise of Internet and social media has made the job of marketing easier and relatively inexpensive. In addition, it also allows them to track the success of marketing campaigns and calculate the return on investment. This enables them to tweak their campaign and marketing spend to adjust to their target audience and get the most out of it.

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How Marketing Has Changed In the Last Decade


Marketing is an essential tool when it comes to building a successful brand and business. Many people feel that they know exactly how to market their business because they’ve done it in the past. The key thing to remember, however, is that over the last decade or perhaps even less, marketing has changed dramatically. Social media has altered the way we look at and interact with products on a huge scale, and the way people choose products has changed along with it. There are many factors affecting how businesses should look at marketing these days.

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4 Tips for Improving Your Marketing Strategy


Many small businesses struggle with their marketing strategy for various reasons. It’s time to start focusing on what you can do to improve on your end and get you out of your slump. Be patient and consistent because you never know when a particular approach will work.

The fact that you even have a marketing strategy to talk about and analyze is a great first step. Marketing has a big impact on brand awareness and sales. If consumers don’t know who you are or what you’re selling, then there’s little chance of you experiencing conversions. See four tips for improving your marketing strategy.

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5 Innovative Ways You Can Promote Your Business


In order to thrive in the world of business, it is vital that people know about your company and the services that you provide. As an entrepreneur, you should constantly be on the lookout for new ways to boost your profile. You could get involved in the events industry, invest in your online platform, work with influencers, create a buzz around your business, develop your marketing strategy, and collaborate with other companies. If you are eager to find out more, you will have to read on. Below are five innovative ways that you can promote your business.

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5 Tips to Get Most Bang for Your Buck When Marketing Small Business


Every small business owner knows that marketing is one of the keys to success. You have to set aside a significant part of your finances for marketing. Unfortunately, not every marketing strategy out there gives the best return on your hard-earned cash. Small business marketing requires efficiency, in order to get the most out of every dollar spent. To help you make the best of your money, let’s go through 5 tips to getting the best bang for your buck when marketing your small business.

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How Can Small Businesses Attain More Influence Online


In some business marketing communities, “influence” has become a big buzz word. This is the case for many reasons, including the fact that making one’s company more influential can lead to excellent outcomes such as more substantive conversion rates and the ability to maintain a global presence. If you recognize these realities and want to make your business more influential in the online realm, now is the time to make it happen. Below you’ll find just a few of many strategies you can implement to make your organization influential in the internet domain:

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Infographic: Your Guide to Allocating Marketing Budget


If you’re in charge of the marketing budget for your brand, allocating funds might seem tricky. Each year different trends can be observed, and it’s not always easy to identify the best ways to spend your budget. Before you decide where the money will go, you need to remember that every brand is different. With that in mind, here are some ways you might want to spend your money.

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5 Ways Social Media Marketing can Benefit Your Business


When social media got its start, some of us might have thought it was a passing fancy. Oh, how wrong we were. It’s only picking up momentum, and we’ve likely just skimmed the surface of this ever-growing trend. Not only do people use it as a means of connecting with one another on a personal level but businesses also use it more than ever to share information and to advertise. This is particularly helpful for small businesses trying to keep up with their bigger counterparts when it comes to competition. Wondering how social media for marketing can benefit your business? The possibilities are endless! As innovative “homevester” Nick Evans said of his business Frontier Properties, “Social media marketing is what took my company from start-up to success.” Read on for five ways it can benefit your business.

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What Online Advertising Services Should You Use to Grow Your Business?


If you haven’t already hopped on the digital advertising bandwagon, you need to do so right now. Taking this step will benefit your company in multiple ways. For example, it will help you optimize conversion rates while also expanding your domain of influence. A third benefit of developing a strong presence in the online world is being able to interface with clients and business partners in a more immediate way. Below you’ll find just a few of many online advertising services you should start using to build your company:

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