3 Essential Ways You Need to Allow Customers to Contact Your Business

Customer Contact
When you provide a service or sell products to the general public, gaining your customers’ trust is incredibly important. This can be even more integral to your business’ brand identity and reputation when you generally sell to your customers online, because they have not had the personal interaction with a representative of your business when ordering from you that they would if you won their business in a physical shop or through face to face marketing. This means that you need to make sure your customers feel like there is always the facility to talk to a real person from your company should they have any issues. It makes them less nervous about buying, and gives a sense that they are dealing with a business comprised of helpful people rather than a faceless website.

Not all of your customers will ever need to contact you, but showing clearly that they can and giving great service if they choose to goes a long way towards giving your company credibility in their minds. There are lots of ways people can contact businesses these days, and as a small company, chances are you won’t want to have to support them all, so here are three methods of communication you should prioritise:

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3 Certain Ways to Boost Your Small Business

Business Boost
Running a business has its ups and downs, and that is something which any business owner is aware of. Part of the challenge to being a business owner is learning how to go with the flow in that sense. You have to learn how to make the most of the highs, and how to get yourself out of the lows. After all, that is all you can do. You cannot just avoid your business having any periods of poor performance. But you can learn how to get out of that as quickly as possible. If your business is currently experiencing something of a slump, then this post might be beneficial to you. We are going to look at some of the most effective ways you can boost your business. These are all tactics which take hardly any time at all, and yet provide immediate boons to your company. Read on to find out what they are.

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5 Unique Ways Small Businesses Can Utilize Social Media Platform

Social Media
Is social media marketing viable in today’s world? Some people tend to think that social media only offer networking platforms where people read and write meaningless things. But it is an online platform where you van engage people from all walks of life on any topic that is interesting. The topic could be related to the services or products you sell in our business. It is all about what you present to the people that will provoke them to debate about. There are meaningless content on social media, but it depends on how you capture the attention of your target audience.

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Why Website Loading Speed is Critical for Success in 2016

Speed
Since the latest updates to Google’s algorithm, page speed has been looked upon more favourably than ever. And, when you think about it, it really makes sense – the loading speed of a page can seriously enhance or damage the customer experience. Nobody likes to visit a site which takes forever to load, no matter which device they are using. Page speed doesn’t only affect your SEO, it can also cause you to lose traffic to your competitors as disgruntled users decide that they’re not going to wait any longer for the website to load so that they can do what they need to do. Can you really afford not to have a fast-loading site?

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10 Social media marketing mistakes to avoid in 2016

Social Media
If you are at all connected to internet these days you will know that we are living in an era of social media. People and businesses try to connect with each other via social media all the time. They share every single moment of their lives on social media. Businesses also use social media extensively to reach to their customers and market their products and services. While social media can be great for businesses it can also be a landmine of not done right. With that in mind here are 10 mistakes you should avoid when using social media for your business:

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5 (not so) Secret SEO Tips for Small Businesses

SEO
When you’re a small business, there’s a lot you need to do to get yourself on customers’ radar and make people interested in what you have to offer. Since today’s society is so connected, using technology and the Internet is often a smart and cost-effective method.

Most businesses today know that they need a website in order to generate traffic, but a website will not get you anywhere without strong search engine optimization, or SEO. Check out the following SEO tips for small businesses to help people find your site.

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3 Ways to Improve Reputation of Your Business with Customers

Reputation
After creating a high-quality product, hiring experienced and professional staff and launching your business, you might think that a great reputation will naturally follow. However, modern day businesses are struggling to build that rapport and trusting connection with the customer. There are number of ways that you can improve the perception of your business though, no matter what your size or budget. Here are the top three to get you started…

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5 Software that Help Small Business Owners Grow

software
No matter how much drive entrepreneurs and small businesses have to innovate, they can’t do it alone. The most successful small businesses know where to find help and how to do more in less time. The easiest way to achieve that goal is to take advantage of software that helps them generate profit even while they’re sleeping. The five types of software below can help entrepreneurs grow their businesses without expending too much on extra resources:

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3 Reliable Ways Small Business can Improve Business Processes

Business Process
At its core Business Process Management (BPM), is a systematic approach to making an organisation’s workflow more effective, efficient, and more capable of adapting to an ever-changing environment. As you might imagine, BPM is a wide-ranging subject, and there are a number of different areas you’ll have to focus on in order to create a well-rounded business. Three approaches described below can help small business owners improve their business processes to be able to compete effectively.

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5 Guaranteed Ways to Improve Brand Awareness of Business

Brand Awareness
Having a unique and memorable brand helps you build awareness of your business and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets. Your brand is a welcome mat or a locked door to potential customers, and by building up your brand name in the online and offline arena you will potentially reach more clients and customers. There are many ways to increase your own brand awareness:

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