The social media continued to command attention from consumers, publishers and advertisers alike in 2013. Consumers still cannot live without accessing their Facebook account almost every day. They cannot stop showing pictures of their favorite food or vacation spot on Instagram. Because of this publishers cannot afford not to pay attention to social media sites to get in front of their audience. The end effect is that advertisers have taken notice of this increasing trend in social media and have started spending more money on social media sites. Any vendor or publisher who does not have social media strategy stands to lose customers and audience members.
Building a brand for your business can create long-term competitive advantage and add thousands of dollars of additional business. Branding your business is all about giving the audience something to remember you by. All the greats (names like Apple, Samsung, Coca Cola and Nike) know that you have to become a part of consumer culture if you want to be a household name. It is equal parts knowing your audience, as in the case of Old Spice, where the target audience was receptive to over the top masculinity, and knowing your product. In today’s landscape, you have to be proactive if you want to develop a brand that will resonate with consumers. We describe below 7 fantastic tips you can use to build and sustain great brand for your business.
E-Commerce sales continue to grow at rapid pace. Online retailers such as Amazon and eBay have been growing at double digit rate for the last several years and are expected to continue to do so for the foreseeable future. Traditional brick and mortar retailers have recognized this trend and have started to take aggressive actions to increase their online presence. Every single retailer is focusing on integrating traditional and online shopping with the ability to order for online items right from the store and return items purchased online to the store.
Small business owners can benefit equally well by including ecommerce channel with their traditional operations. As I will explain below, when you consider what is required to set up the ecommerce operation and the resources available to do so, it becomes a no brainer to set up an online store. You can improve sales by tapping into this additional channel to get customers who otherwise would not visit your traditional store.
Are you an online entrepreneur interested in increased website traffic? If you’re selling products and/or services online, your first goal has to be to increase the number of people that visit your website. However, getting more people to browse your website is easier said than done. With millions of web sites available to choose from, people today have limited time and patience to visit a site that does not provide true value. You have to rely on search engines and other avenues to refer traffic to your website. This requires knowledge of the latest search engine marketing techniques, which is why so many online companies end up outsourcing internet marketing to professionals knowledgeable about SEO.
There’s nothing exciting about a razor blade, right? How about online budgeting software? Total snoozer. Contact lenses? No way. These are some of the most boring products you will find in the market. Yet, each of these products has been successfully marketed online. Dollar Shave Club has made shaving and razors exciting and cool. Mvelopes has transformed the way people think about something as boring as budgeting. The LensStore is creating a buzz about eye glasses. What did these companies do to generate excitement and how can you do something similar with your mundane commodity?
They took the product beyond itself and utilized online, offline and social channels by promoting stories around the product. This is what differentiates great marketers from mediocre ones. With the advent of internet and social media it has become easier than ever to share your stories to large number of audience. Below we provide tips on how to do it.
It is said that it takes a long time to build trust and reputation for an individual or a business, but it takes only minutes to destroy it. The advent of Internet and social media has only reinforced this. Trust and reputation are the only things customers go by when doing business online with the ones they have never met in person. That is why your online reputation matters more than ever to your business’ success. Learning how to manage and fix your reputation can go a long way in getting and retaining customers.
If you are a small business owner you’ll inevitably face the challenge of creating and maintaining your presence in social media. Social media presence is a must to promote your business and stay in touch with your customers. However, people will not find you and won’t follow you in social media if you don’t have regularly updated content – you have to communicate with your customers regularly and find the ways to engage them.
Services such as Facebook, Twitter and Google Plus offer you a great chance to promote your business through social media. You can even do this without a dedicated website as social networking sites offer you a surface to carry your content themselves. You just need to fill these channels with engaging content and this may require some time, and of course, resources.
Most website visitors take two-tenths of a second to decide whether they are going to stay on the website or not. This is a very narrow window of opportunity for small business owners to impress visitors and encourage a sale, which is why the design of a business website is very important. Pop Creative, a Miami web design company, encourages following best practices that will help your business website stand out amidst thousands of others just like yours.
Social media access at work can be a great way to break up the day for employees. In a pressure-driven environment a little Facebook or Twitter distraction can be a quick, free and easy escape from intense routine that some employees experience in their daily 9-to-5 roles.
However, social media can also end up as a significant company expense, costing significant amount in lost productivity. The average staff member can spend up to 12% of a given day on social media sites when they should be doing what they’re paid to do.
The times when the Internet was just a haunt for geeks are over. It’s not even a novelty that in today’s world, everything is now online. The World Wide Web is now such an essential and integral part of our world that if the Internet ceased to exist tomorrow, the economy would be brought to a standstill. However, what is (relatively) new is that people are no longer limiting themselves to just passively reading and searching the web. Nowadays, anyone can actively contribute to the Internet and almost everyone does: Facebook, Twitter, Blogs, Google Plus – these are just the most obvious examples. Online, the possibilities are endless and if you want your business to stand out in today’s market, you simply can’t ignore this trend.