How can Startups Benefit from Social Media and Online Marketing

Starting up a business in Australia or New Zealand is something that can be very rewarding and financially lucrative. However, it is also something that can be very daunting, as the stiff competition amongst start-ups coupled with competition from larger, more established companies can make things difficult for those looking to start their own business.

Fortunately, we now live in a digital age and there are number of ways that this has made life easier for those who want to start their own business. Various digital marketing tools are now available that can help you to not only make a success of your business but also to compete on a global basis in order to extend your reach.

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Creating a Better Digital Marketing Strategy for Your Business

Digital Marketing Strategy
One of the most important factors to having a successful and competitive business is having an ability to engage with customers on a regular basis. The latest advances in technology, and of course the growing popularity of social media has made achieving this much easier than it has ever been. However, few brands are actually sitting down and planning a proper digital marketing strategy. Here are some helpful tips that can be used to build a better digital marketing strategy.

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Changes to Google’s Local Search Results and Its Impact on PPC Advertising for Small Business

If you are running a business with a physical ‘brick and mortar’ location, it is important that you get good search engine results when someone looks for the kind of thing you offer in your area. Unlike businesses who can sell to anyone in the country or even the world regardless of their own location, businesses like restaurants, small retailers, salons and clinics need people in their area to be able to find them, and don’t necessarily benefit from being found in searches by anybody else.

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4 Reasons Why Executives Need to Use Social Media

Social Media
You probably already know that your business needs to be utilizing social media as a means of promotion and connecting with consumers, but you may not be aware of the benefits of having your own online company presence. As a high-level executive, you are often seen as a representation of your company. Taking that representation online is a way of enhancing your reach and adding a human face to the business. Here are some of the reasons executives should use social media.

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Why Social Media Marketing Isn’t Always the Answer for Small Business

Social Media
Social media marketing gets a lot of attention in the business world. With Facebook expanding to over a billion users and Pinterest traffic growing and growing it is easy to believe that all marketing is online these days. This is just not true.

When thinking about other forms of marketing to promote a business, it’s a good idea to consider what type of marketing suits the business best. Where are the potential customers hanging out? What do they read? What do they look at? Where do their interests lie? Position the business in the right locations and it doesn’t have to be too expensive once one gets creative.

Here are some ideas on how to use forms of marketing other than social media to promote a business:

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Product Review – 360 Degree Customer Loyalty Platform by MoPals

Customer Loyalty
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.

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How to Leverage Technology to Grow Small Business

Business Growth
People usually don’t start a business with aspirations to be mediocre. Even small rural businesses have desire and potential to continue growing as long as the owner puts current technology to use. Thanks to the power of the Internet and social media, there are many ways that can help an organization continue growing regardless of location or situation. Although it may take a bit more work, the potential is usually always present. What can a business do to maximize future growth?

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What is SEO and Why Every Small Business Needs It

An increasing number of businesses are getting started all the time. Small businesses require a lot of marketing to launch them into a success. There are various different techniques to use for this and online marketing plays a vital role in any modern start up.

SEO stands for search engine optimisation and many businesses, both large and small, use this to increase their online visibility in order to attract a larger amount of visitors to their website. This in turn should help boost sales of the company’s products or services, allowing it to grow further.

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Why Your Restaurant Needs Social Media

Social Media
Today’s technology driven world has created a strong business presence on social media. If utilized wisely it can greatly benefit your restaurant. Social media pages provide you with opportunities to personally connect with your customers by displaying menus and pictures as well as advertising for special events. It also allows you to communicate with your customers through a variety of posting and messaging methods. However, the costs of social media can add up over time, especially if you choose to utilize the services of an outside company. So how can you save pennies and receive the benefits of social media at the same time? Keep reading below for some simple advice.

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Three Ways to Increase Your Business’ Online Engagement

Online Engagement

In today’s crowded online retail marketplace, there’s no denying that SEO (search engine optimization) matters, and it’s critical for small businesses to stay informed about best practices. “The competition is fierce,” says Donna Duncan, owner of B-Seen on Top, an SEO and social media consultancy based in Philadelphia. “If you rank 1,247, nobody is going to tab down 140 pages to find you.”

So how can small business owners increase their online search ranking and drive traffic to their site? “All the traditional ways of getting people to link to content to bubble up to the top of search results aren’t working anymore,” says Duncan. “Google changes its rules daily.” Here are three ways to drive traffic to your site by pairing tried-and-true marketing strategies with creative content, and speaking directly to your customers’ needs:

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