4 Reasons Why Small Business Owners Must Monitor Online Reviews

“Writers … fall into two groups: those who bleed copiously and visibly at any bad review, and those who bleed copiously and secretly at any bad review.” Isaac Asimov specified writers in this famous quote, but his words could apply to business owners as well. You might be too emotionally attached to read what Yelpers are saying about your brainchild, but someone in your business needs to keep an eye on review sites. Explore four reasons why you shouldn’t ignore those online reviewers.

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3 Marketing Myths Small Businesses Must Avoid

Regardless of what point in your business journey you are at, marketing is one of the most important elements that should be at the top of your agenda. It’s the key to recruiting new customers, and can play an integral role in maintaining the loyalty of existing ones too.

However, many entrepreneurs have picked up ideas about the subject that aren’t necessarily true. Unfortunately, following those rules could be damaging your hopes of maximized profits. So drop everything you think you know; this is how you’ll gain greater success.

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Tweets are Getting Longer, But Does It Really Change Anything?

Recently, Twitter announced one of its biggest changes to the platform – more characters. We don’t know when this will happen, but we can bet that it’ll be before the end of 2016. The move will shake up a platform built for SMS messages before the iPhone even existed.

Now in its 10th year, Twitter has 310 million active users. It’s been used to start revolutions, mourn the passing of icons, and share cat videos. Despite a decline in use by the original founders, marketers still turn to the platform for B2B and B2C.

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3 Tips to Create an Effective Marketing Strategy

Marketing Strategy
By now, everyone has discovered the joys of niche, target marketing. Targeting a base of customers is always going to be high on any list of the right marketing strategies for your business.

As it turns out, that fact alone is not enough to constitute a marketing strategy. There is a lot to learn about target marketing beyond the basic fact that you need to be doing it. Plenty of businesses engage in rather involved and expensive niche marketing campaigns that don’t work.

You can spend lot of money on marketing fads that don’t yield the results you expected when you bought into them. These fads can cost you more than money, they can cost you time, wasted effort, and customer good will that you will never get back. If your target marketing campaign is not working the way you think it should, let’s take a moment to go back to the basics:

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Is Your Online Marketing Strategy Really Working?

Businessman writing diagrams
In this day and age, the most important thing any business needs is an online marketing strategy. Almost everyone is on the internet these days, so the best way a small company can reach new customers is to get online. There are so many ways you can do your online marketing, and getting into it can be very daunting for a new business owner. So, with that in mind, here’s our handy guide to online marketing. It doesn’t matter if you are a complete newbie or have been working in online marketing for quite some time now. No matter how experienced you are, this guide can help you make sure everything you’re doing is up to scratch.

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3 Essential Ways You Need to Allow Customers to Contact Your Business

Customer Contact
When you provide a service or sell products to the general public, gaining your customers’ trust is incredibly important. This can be even more integral to your business’ brand identity and reputation when you generally sell to your customers online, because they have not had the personal interaction with a representative of your business when ordering from you that they would if you won their business in a physical shop or through face to face marketing. This means that you need to make sure your customers feel like there is always the facility to talk to a real person from your company should they have any issues. It makes them less nervous about buying, and gives a sense that they are dealing with a business comprised of helpful people rather than a faceless website.

Not all of your customers will ever need to contact you, but showing clearly that they can and giving great service if they choose to goes a long way towards giving your company credibility in their minds. There are lots of ways people can contact businesses these days, and as a small company, chances are you won’t want to have to support them all, so here are three methods of communication you should prioritise:

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3 Certain Ways to Boost Your Small Business

Business Boost
Running a business has its ups and downs, and that is something which any business owner is aware of. Part of the challenge to being a business owner is learning how to go with the flow in that sense. You have to learn how to make the most of the highs, and how to get yourself out of the lows. After all, that is all you can do. You cannot just avoid your business having any periods of poor performance. But you can learn how to get out of that as quickly as possible. If your business is currently experiencing something of a slump, then this post might be beneficial to you. We are going to look at some of the most effective ways you can boost your business. These are all tactics which take hardly any time at all, and yet provide immediate boons to your company. Read on to find out what they are.

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5 Unique Ways Small Businesses Can Utilize Social Media Platform

Social Media
Is social media marketing viable in today’s world? Some people tend to think that social media only offer networking platforms where people read and write meaningless things. But it is an online platform where you van engage people from all walks of life on any topic that is interesting. The topic could be related to the services or products you sell in our business. It is all about what you present to the people that will provoke them to debate about. There are meaningless content on social media, but it depends on how you capture the attention of your target audience.

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Why Website Loading Speed is Critical for Success in 2016

Since the latest updates to Google’s algorithm, page speed has been looked upon more favourably than ever. And, when you think about it, it really makes sense – the loading speed of a page can seriously enhance or damage the customer experience. Nobody likes to visit a site which takes forever to load, no matter which device they are using. Page speed doesn’t only affect your SEO, it can also cause you to lose traffic to your competitors as disgruntled users decide that they’re not going to wait any longer for the website to load so that they can do what they need to do. Can you really afford not to have a fast-loading site?

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10 Social media marketing mistakes to avoid in 2016

Social Media
If you are at all connected to internet these days you will know that we are living in an era of social media. People and businesses try to connect with each other via social media all the time. They share every single moment of their lives on social media. Businesses also use social media extensively to reach to their customers and market their products and services. While social media can be great for businesses it can also be a landmine of not done right. With that in mind here are 10 mistakes you should avoid when using social media for your business:

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