Online Fashion Portals – Present vs. Future


The popularity of fashion e-commerce portals has skyrocketed in India in the last 5 years. As a result of it, small to big brands selling apparels to lingerie are mushrooming day by day in various parts of the country. Consequently, they are giving a tough competition to the established physical stores who are also launching their online portals to get a hold of the whole online marketing scenario. However, their success rate is low in comparison to the e-commerce portals. There are various factors that give the fashion and apparel e-commerce in India a meteoric rise in the last couple of years.  Let us figure out their present standings and their future growth in India.

International brands, designer outfits, luxury watches etc. are now available on leading e-commerce sites and people prefer buying such expensive things online as they get discounts, cash back or points on every purchase. The e-commerce giants successfully assess the consumers’ mind in India and that’s why they have come up with the following tactics to make maximum profit.

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How to Grow Your Online Business


Unless you have been hiding in a cave in the last year you will know that the world of business is changing radically. Businesses that do not have e-commerce strategy or, at least, online presence are soon going to be headed towards extinction. If you need validation look no further than the rise of Amazon. This ecommerce juggernaut that started several years ago as a website to sell books has grown into a giant that is shaking many industries at their core. Just a rumor about Amazon moving into their industry is enough to put fear in the executives of the industry. Companies such as Macy’s and JC Penney have lost billions in market value recently because of the rise of Amazon in the retail industry.

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How to Create Your First Business Website without HTML Knowledge


In the very early stages of your business, establishing an online presence can be crucial. Having a space where your customers can find out more information about your products and services can dramatically increase your conversion rate. This online space can also be a way for new clients or customers to find you, especially if you offer a service that is not reliant on location.

Creating this first website can be tricky, especially if you are a solo entrepreneur or have a very small startup budget. You may not have the funds to hire a professional website developer, but if that is the case, there is hope. Even with little to no HTML knowledge, there are plenty of ways to create an impressive and user friendly website.

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How to Develop an SEO Friendly Website


SEO is a prominent buzzword these days. It stands for Search Engine Optimization and refers to how well a website is set up for search engines to crawl through. The more SEO-friendly a site is, the easier it is for search engines to find, and the higher it ranks in the organic search results.

As everyone knows, the higher up in the search results you are, the more likely it is you’ll get clicks and see a lot of traffic. Taking all of this into account, how do you develop a site that’s SEO-friendly? Carry on reading to find out:

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What Online Advertising Services Should You Use to Grow Your Business?


If you haven’t already hopped on the digital advertising bandwagon, you need to do so right now. Taking this step will benefit your company in multiple ways. For example, it will help you optimize conversion rates while also expanding your domain of influence. A third benefit of developing a strong presence in the online world is being able to interface with clients and business partners in a more immediate way. Below you’ll find just a few of many online advertising services you should start using to build your company:

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How Can You Increase Number of Visitors to Your Website


A lot of businesses have a website in the modern world. After all, it’s one of the best ways to grow your company. After all, it provides a useful platform for clients to find out about your business. They can click on your site and learn more about the products or service you provide. And then hopefully, they will contact you about doing business. Or if you implement e-commerce on your site, they can then make a purchase through your website. And then you can ensure sales go through the roof if you have a website as well as a physical business. However, if you are new to websites, it can be a minefield when you are getting started. After all, you can struggle to grow the numbers of visitors on your site. And a lot of companies are making silly mistakes which can jeopardize the number of people their site is reaching. Therefore, we have come up with some easy ways you can ensure the numbers rocket when you next check the analytics. Here is how to grow your site visitors when you are receiving low figures.

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6 Common Pitfalls to Avoid When Creating a Website


Creating a website for your company can be a huge benefit for your business when it’s done right – bringing in a solid audience, followed by good sales and profits, in time, as a result. However, when it’s done wrong it can do quite the opposite.

With this in mind, digital marketing agency every1 explains some of the common pitfalls to avoid when creating a new website for your business.

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How to Turn Your Website into a Lead Generation Machine


Is your website being used to its full potential? The website can be used for number of different purposes besides just providing the information about your company. It can become one of its most valuable assets if it’s used in the proper way. One of the effective ways you can use the website for is to generate leads that can eventually convert to sales and revenue. Below are some changes you can make to your business website to turn it into a lead generation machine.

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How to Build a Great Site for Small Business


Just because you’re running a small business doesn’t mean that you shouldn’t expect big things in return. There are so many things that you have to get covered, mainly to keep you running along smoothly, but also to ensure that you are taken seriously. It takes a lot of time to build up the respect and background that you need in order to be balling along with the big companies that are dominating the market right now, but don’t take this the wrong way; it simply means that you will have to go above and beyond to keep up with them. For some, this is a hurdle that they fall at. For others, the challenge is duly accepted.

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What Makes a Good Web Hosting Provider for Small Business?


Starting a website isn’t quite as simple as people make it out to be, especially if you need that website to serve a business purpose. The website not only needs to look good but it also needs to load fast reliably. Having a great looking website hosted on a server that goes down several times a month does no good to the business. That is why it is crucial to find a good web hosting provider. Here are the things you need to ensure a web host has before you consider signing up with them.

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