Key to Small Businesses Online – Website User Interface and Information


Did you know that a whopping 8 out of 10 (80%) of businesses fail in the first 18 months? Sadly, most small entrepreneurships fall in the category of businesses which crash and burn. According to Anita Campbell, the mastermind behind smallbiztrends – one of the leading reasons most small businesses fail is lack of an online presence.

A website is arguably the best and most reliable way for a small business to enhance its online presence. Just having a website is however not enough. It needs to be a great website that can attract and retain the attention of the target audience. Two indispensable qualities of a great website for a small business are:

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What can SEO Do for Your Business?


Most people are unfamiliar with Search Engine Optimization and the benefits of this phenomenon regarding enhancing their business’s online reputation, nonetheless, it’s a fantastic methodology of strategies and tactics that can be used to increase the number of visitors to any website.

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5 Tips to Get Most Bang for Your Buck When Marketing Small Business


Every small business owner knows that marketing is one of the keys to success. You have to set aside a significant part of your finances for marketing. Unfortunately, not every marketing strategy out there gives the best return on your hard-earned cash. Small business marketing requires efficiency, in order to get the most out of every dollar spent. To help you make the best of your money, let’s go through 5 tips to getting the best bang for your buck when marketing your small business.

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How Can Small Businesses Attain More Influence Online


In some business marketing communities, “influence” has become a big buzz word. This is the case for many reasons, including the fact that making one’s company more influential can lead to excellent outcomes such as more substantive conversion rates and the ability to maintain a global presence. If you recognize these realities and want to make your business more influential in the online realm, now is the time to make it happen. Below you’ll find just a few of many strategies you can implement to make your organization influential in the internet domain:

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How a Well-Designed Website Can Help Grow Your Business


If you are running a business and you do not own a website, then you need to think about starting one as a matter of urgency. There are so many possibilities that having a website can open up for your company, that you are losing out if you don’t have one. You don’t need to have a big complicated site to get the results you want, in fact, the opposite will probably be better for your customers. Here are some of the ways a website can help your business.

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Online Fashion Portals – Present vs. Future


The popularity of fashion e-commerce portals has skyrocketed in India in the last 5 years. As a result of it, small to big brands selling apparels to lingerie are mushrooming day by day in various parts of the country. Consequently, they are giving a tough competition to the established physical stores who are also launching their online portals to get a hold of the whole online marketing scenario. However, their success rate is low in comparison to the e-commerce portals. There are various factors that give the fashion and apparel e-commerce in India a meteoric rise in the last couple of years.  Let us figure out their present standings and their future growth in India.

International brands, designer outfits, luxury watches etc. are now available on leading e-commerce sites and people prefer buying such expensive things online as they get discounts, cash back or points on every purchase. The e-commerce giants successfully assess the consumers’ mind in India and that’s why they have come up with the following tactics to make maximum profit.

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How to Grow Your Online Business


Unless you have been hiding in a cave in the last year you will know that the world of business is changing radically. Businesses that do not have e-commerce strategy or, at least, online presence are soon going to be headed towards extinction. If you need validation look no further than the rise of Amazon. This ecommerce juggernaut that started several years ago as a website to sell books has grown into a giant that is shaking many industries at their core. Just a rumor about Amazon moving into their industry is enough to put fear in the executives of the industry. Companies such as Macy’s and JC Penney have lost billions in market value recently because of the rise of Amazon in the retail industry.

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How to Create Your First Business Website without HTML Knowledge


In the very early stages of your business, establishing an online presence can be crucial. Having a space where your customers can find out more information about your products and services can dramatically increase your conversion rate. This online space can also be a way for new clients or customers to find you, especially if you offer a service that is not reliant on location.

Creating this first website can be tricky, especially if you are a solo entrepreneur or have a very small startup budget. You may not have the funds to hire a professional website developer, but if that is the case, there is hope. Even with little to no HTML knowledge, there are plenty of ways to create an impressive and user friendly website.

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How to Develop an SEO Friendly Website


SEO is a prominent buzzword these days. It stands for Search Engine Optimization and refers to how well a website is set up for search engines to crawl through. The more SEO-friendly a site is, the easier it is for search engines to find, and the higher it ranks in the organic search results.

As everyone knows, the higher up in the search results you are, the more likely it is you’ll get clicks and see a lot of traffic. Taking all of this into account, how do you develop a site that’s SEO-friendly? Carry on reading to find out:

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What Online Advertising Services Should You Use to Grow Your Business?


If you haven’t already hopped on the digital advertising bandwagon, you need to do so right now. Taking this step will benefit your company in multiple ways. For example, it will help you optimize conversion rates while also expanding your domain of influence. A third benefit of developing a strong presence in the online world is being able to interface with clients and business partners in a more immediate way. Below you’ll find just a few of many online advertising services you should start using to build your company:

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