Time to Go Back To Basics with Online Marketing

February 1, 2017


If you’re starting a business online, you need to make marketing one of your top priorities. That much should already be clear. The problem is that most business owners, while understanding the importance of marketing, over complicate the situation. Instead of thinking in basic terms, they get into the nitty-gritty details of promotion when really there’s no need. Instead, it’s time to go back to basics with marketing. There are really only three things you need for your business promotion to be a success. These are social media presence, content production and SEO. Tick off those three boxes, and you won’t need to think about anything else for your company to be a hit.

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Filed Under: Marketing Tagged With: , ,

How to Keep Quality Up In Your Factory

January 31, 2017


In the modern retail-world, it’s hard for businesses to compete with one another. New products are crowding the shelves at an unprecedented rate. And, the biggest difference between most companies is quality. The way that a product is made will greatly decide how well it does on the market. So, it’s important to make sure that your products are as good as possible. But, this doesn’t stop at the materials you use. It’s a process that takes a long time. So, to help you out, this post will go through some of the ways you can improve your quality.

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Filed Under: Operations Tagged With:

What’s the Best Leadership Style for Your Business?

January 30, 2017


Effective leadership is at the core of any successful business. A good leader knows how to motivate his employees and listen to their needs. He also has the skills required for managerial activities. The best leaders will approach each new project thoughtfully, see the lighter side of things when times are tough, and help others reach their career goals.

From situational leadership to transactional leadership, there are various ways to run a business. An experienced manager or CEO should be able to choose the right approach for the situation. Studies indicate that successful business owners combine two or more leadership styles. The goals and culture of an organization determine which one works best.

Here are the most popular leadership styles and their unique characteristics:

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Filed Under: Management Tagged With:

Small Businesses Owners: Outsource These Tasks to Grow Your Business

January 30, 2017


Small business owners have hundreds of tasks on their to-do list at any given time. It’s impossible for anyone to tackle them all by themselves. Even if you are a super human and can take care of these tasks yourself the question still remains – should you? Are you better off spending time on tasks that are directly tied to your core business instead of the ones that can be taken care of by others? Based on interviews with number of small business owners and opinion of experts the answer is unequivocal YES. By focusing on core competency and letting others take care of non-essential ones you will be able to focus on and grow the business. So what tasks are better suited to delegate to others? Here are few that easily come to mind.

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Filed Under: Management Tagged With: ,

Starting a Business? Don’t Forget About Your Employees!

January 30, 2017


Your new business venture can feel awfully lonely and empty if you don’t staff it with the right team members. Unless you have a business idea that can be solely run by yourself and the help of freelancers, you are going to need some employees. In fact, if you haven’t already gathered some interest from internet and local job listings, then you’re going a bit too fast with your new startup and you need to slow down before you crash and burn.

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5 Data Security Mistakes Startups Cannot Afford to Make

January 29, 2017


Regardless of industry, company size or future goals, startups must never overlook the importance of data security. Most successful companies in today’s world, including the majority of startups, have a strong online presence. For this reason, there’s always the risk of a data breach. By pinpointing the top data security mistakes, every startup can position itself to avoid this type of trouble in the future.

Here are five data security mistakes to avoid at all costs:

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Filed Under: Technology Tagged With:

Tips for Selling Your Property on a Budget

January 27, 2017


If you ask someone how much you could sell your place for, they would probably say you would profit from it. But is that enough? What if you could strengthen the impressive features of your property and ultimately increase its value. That is one way to get more for your place.

The problem usually with up-scaling a property or making it look more pristine lies in not having enough money to invest in its staging. Sure, you decide that you are going to carry out the property staging yourself to save money, but did you consider the renovations and changes would ultimately mean your costs are higher and therefore you would not be profiting as much as you hoped from the sale.

Here is how you prepare your home for a sale on a budget.

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Filed Under: Strategy Tagged With:

Top 10 Small Business Trends to Keep an Eye on in 2017

January 27, 2017


2016 was an eventful year to say the least. The presidential election in the U.S. brought in a new leader in Washington and with him a very different approach to government policy and business regulation. Donald Trump has already started to make his presence felt in the first week. If that is any indication 2017 will be an eventful year for small businesses for sure.

As a small business owner it behooves you keep an eye on the trends that will impact your business. Not only will it help you avoid getting into trouble, but also position your business for the future growth. So what trends do we expect to see in 2017? Here are the top 10 from my viewpoint.

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Filed Under: Management Tagged With: ,

4 Tips for Getting Your Startup’s Prototype off the Ground

January 27, 2017


Whether you already have a thriving startup or have just been inspired by the most recent episode of the hit show Shark Tank, many people today are interested in making a prototype. Easy access to the internet, modern technology and training means that there really is a market out there for even niche products — and innovators are ready to fulfill that demand. But the logistics needed to actually manufacture a prototype — not to mention the strategy needed to do so properly — are still not always easy.

But have no fear. By following a few basic tips, you can be sure to start turning your idea into reality.

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Filed Under: Strategy Tagged With: ,

Set Up Your Business for the Long Run with Effective Marketing

January 27, 2017


Starting a business is a thrilling endeavor for every new business owners. Once all the paperwork is done, the business plan is set and the doors finally open, many breathe a sigh of relief. Knowledgeable business owners know that the real work in starting a new business is getting your first customers, though, and getting them to come back.

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Filed Under: Marketing Tagged With: ,