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How to Turn Your Website into a Lead Generation Machine

Is your website being used to its full potential? The website can be used for number of different purposes besides just providing the information about your company. It can become one of its most valuable assets if it’s used in the proper way. One of the effective ways you can use the website for is to generate leads that can eventually convert to sales and revenue. Below are some changes you can make to your business website to turn it into a lead generation machine.

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The Do’s and Don’ts of Print Advertising for Small Businesses

Print advertising remains one of the most effective marketing tools available and still manages to stand the test of time, even with all the latest innovations in the world of digital marketing. However, for print advertising to be effective, it must be done the right way.

Effective advertising is all about effective communication, especially when it comes to print advertising. But before you devise a print campaign, you must ask yourself a number of questions.

Is the message reaching the intended target? What can you do to ensure your message attracts the attention of your target audience? What type of print media best suits your needs and budget?

If not done correctly, print advertising can be a huge waste of money. Here are some of the do’s and don’ts in print advertising for small businesses.

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5 Home Improvement Franchises to Consider in 2017

Everyone who owns a home can all agree that you can always find a way to fix, polish or improve something. With today’s hectic schedules, it’s much easier for homeowners to let the professionals handle all home related issues. That’s one of the major reasons why the concept of investing in a home decoration franchise can prove to be extremely lucrative. In fact, statistics indicate that home decoration is a $300 billion market that is expected to rise. In this post, we’re going to take a close look at five of the best home improvement franchises that are available.

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How to Improve Your Office without Breaking the Bank

If a business owner wants his or her employees to be able to freely communicate face-to-face during working hours. If a business owner wants to keep an active eye on their employees as they progress with their work. And if a business wants to convey a bona-fide image to potential customers and its market. Then an office is a must. It’s a must because it offers a business owner the chance to gather everyone that works for them in the same place, every day. It’s a must because it makes a business, even if it’s just a startup, seem genuine. But just because an office is a must for any business and business owner that wants these things, it doesn’t mean it needs to be expensive for them. Below you can find advice on how best to stretch your office spend.

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7 Order Fulfillment Strategies to Fast Track Your E-Commerce Business

Order fulfillment can quickly determine whether your company will be a success. In the beginning, it is often very easy to support these operations manually provided you have enough employees to handle the day-to-day shipping operations and you can provide adequate storage space.

However, as your business begins to grow, you will see that the need for expansion and increased technology will dictate outsourcing this portion of your business to an outside company.

Before you do, look at these 7 order fulfillment strategies that will help to fast track your E-Commerce growth.

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How to Protect Your Small Business from Online Scams

If you live in Melbourne, Australia, you may have seen some of the crazy scams that have been happening to both people and businesses. One of the latest local scams is people printing their own bar codes to steal thousands of food from the grocery store, and costing these stores massive losses.

Then we move to problems to that of online companies like Google and Facebook being victimized. Recently, there has been a report that “Facebook and Google were conned out of a $100M in phishing scheme.” This is very alarming as if these big companies were also victimized, small businesses are most likely more vulnerable other types of scams.

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How to Build a Great Site for Small Business

Just because you’re running a small business doesn’t mean that you shouldn’t expect big things in return. There are so many things that you have to get covered, mainly to keep you running along smoothly, but also to ensure that you are taken seriously. It takes a lot of time to build up the respect and background that you need in order to be balling along with the big companies that are dominating the market right now, but don’t take this the wrong way; it simply means that you will have to go above and beyond to keep up with them. For some, this is a hurdle that they fall at. For others, the challenge is duly accepted.

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Why Some Small Business Costs Are Worth the Investment

For any business owner, the name of the game is profit — a goal that’s particularly important to small-business owners. It’s tempting to cut corners here and there to save as much as possible, but some corners need to stay intact; and, in fact, some cost-cutting endeavors do more harm than good in the long term. You always have to take the long view, and once you do, you’ll realize that certain expenses may seem costly but will increase your profits in time.

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Why Every Small Business Needs a Financial Advisor

Most successful business owners are good at one thing, be it sales, marketing, or even designing a best-selling product. However, what they are not so good at is planning for the future.

When you are working hard to establish a business, it is easy to forget about the long-term future. Your only concern is to be successful in the short and medium term. You certainly don’t have time to think about an exit plan or saving for retirement. You probably don’t want to think about boring stuff like insurance, investment plans, or taxation either.

However, this is a huge mistake. One day, in the dim and distant future, the time will come when you decide to hand over the reins of your business to someone else so you can enjoy the fruits of your labor. Unfortunately, if you haven’t planned ahead, you could end up with very little in the way of retirement funds or capital.

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How to Prepare Your Business for Natural Disasters

Business continuity experts receive a handsome paycheck because they are paid to give advice on how to prevent natural disasters from disrupting your business, or in a worst-case scenario, shutting it down altogether. Fortunately, much of their advice is common sense, and there are cost saving steps you can take to get ready for a natural disaster now for less than what even business continuity experts would tell you to do.

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