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5 Pillars of Digital Marketing for Small Businesses


In today’s online world, every business needs to take its online presence very seriously indeed. Digital marketing is a highly competitive field, but it is also one in which you need to plan your strategy very carefully. But if you are not all that experienced in the area, it helps to have a general overview so that you know how you are going to approach the task you have in front of you. So, here are the five main pillars involved in digital marketing.

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A Comprehensive Guide to Understanding Amazon FBA Seller Fees

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The Fulfillment by Amazon (FBA) service allows entrepreneurs to grow a business quickly. Amazon can receive orders from pretty much any e-commerce marketplace or the Amazon Marketplace and fulfill them in no time. However, it is essential that you understand the FBA program and more specifically the various FBA seller fees.

The program was started a few years ago in order to let anyone utilize Amazon’s excellent shipping infrastructure to fulfill your orders. Simply ship your products to Amazon and they take care of the shipping and any additional packaging for your items if required.

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5 Character Traits of an Effective Business Leader


What does an effective business leader look like? Well, on the outside, they could look like any of us, facially speaking. However, it’s the character traits that are generally universal among all good leaders that are the proof of the proverbial pudding. For example, there are some character traits that show bad leadership:

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How to Ensure Your Email Marketing is GDPR Compliant


The GDPR has just come into effect across the EU and already the changes are being felt. The GDPR places a new onus upon businesses to gather informed and unambiguous consent for the way that they collect and use data from their users. At present, the GDPR doesn’t have an equivalent in US law, meaning that many businesses who operate internationally are scratching their heads trying to determine their compliance.

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What do You to Know Before Starting a Business in Hong Kong


Hong Kong is widely acknowledged for having one of the most liberal economies in the entire world and that’s precisely why if you want to set up a new business, Hong Kong is probably the best place to do it. Before you get started though, here are a few things that you should know in advance.

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Importance of Technology in Start-up Success


When there is a technology, there is always a way to its flourish. Keeping such goals in mind, some of the cities try their best to bring huge innovations by replacing the older ones. This is the time for the”gig” technology which becomes the major support. To know more about such aspects we need to know actually how good these technologies can be.

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Small Business Growth 101: Strategies for Success


Running a small business can be an immensely rewarding experience. Yet in many cases, growing the business is a somewhat frustrating or financially taxing endeavor. As such, it’s important for small business owners to have success strategies in place at all times. These strategies will empower the business owner to make the growth process more organized and systematic. Review the following strategies to ensure that your small business can remain on track to ongoing growth:

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Why You Must Hire Content Marketing Professionals for your Business


Content marketing has been one of the most important facets of digital marketing. Capable of roping in a large number of readers, just by the usage of proper words and informed opinions on specified topics, writing personalized content and using it as a marketing tool, whether it is a Facebook advertisement, a whitepaper or a promotional article – content marketers can significantly contribute to the growth of a business. Professional content marketers are the ones who know the tricks of the trade. Here are some of the main reasons why hiring content marketing professionals should be high on everyone’s digital marketing agenda.

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5 Things You Need to Know about Art Licensing


Art licensing is one of the best ways for an artist to make money off of their work. That’s because, from the licensing contracts, they are guaranteed of a regular payment for as long as the licensee makes use of their work. However, before you think of licensing your artwork, you need to understand the ins-and-outs of licensing deals. To help you out, here are 5 things you should know about art licensing.

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Common Mistakes Employers Make When Hiring


Having the right team of people working in a business is one of the most important aspects of a successful firm. As such, it’s vital that when you need to hire new workers, you do so carefully and take your time to choose the right person, the first time.

After all, having to replace employees who didn’t work out or who end up quitting early on is incredibly costly, not just financially, but also when it comes to time, energy, and the overall team morale. To ensure that you round out your workforce with the best people then, and avoid these problems, read on for some of the most common hiring mistakes business owners make.

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