Is Your Online Marketing Strategy Really Working?

Businessman writing diagrams
In this day and age, the most important thing any business needs is an online marketing strategy. Almost everyone is on the internet these days, so the best way a small company can reach new customers is to get online. There are so many ways you can do your online marketing, and getting into it can be very daunting for a new business owner. So, with that in mind, here’s our handy guide to online marketing. It doesn’t matter if you are a complete newbie or have been working in online marketing for quite some time now. No matter how experienced you are, this guide can help you make sure everything you’re doing is up to scratch.

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How Can You Use Google to Research Macro Trends

Google
Google has become a phenomenon by itself in this century so much so that it is used as a verb when someone wants to find the information on the web. All you have to do is just “Google it.” Starting from its origin more than a decade ago to help people organize and search information on the web Google has come a long way to provide relevant information to users with a simple click of a button. By learning the keywords people search for Google can identify political, economic, social and many other macro trends very easily.

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3 Skills Every Marketing Professional Must Have

Marketing
If you are looking for a career in marketing, there are certain inherent traits every marketing professional must have. Some are learned skills that you can pick up along the way, and others are part of your makeup, something you are born with. Of course those personality traits you should have would include being friendly, outgoing and motivated but almost everything else can be learned. Here are some of the skills you should have if you are considering a career as a marketing professional.

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How to Start a Business While Still Employed

Balancing Act
Many people who work for someone else dream of becoming their own boss and owning a business. Who has not experienced boredom or become fed up with their boss at least once in their working life. While running your own business is not a bad idea it does come with its own risks. Financial risk in particular is the one that holds many people back. You are not only giving up your guaranteed income, but also risking your own money in the business with uncertain outcome. That is why it is advisable to start a business on a part-time basis while you are still employed. There are couple of important items you need to take care of if you pursue this path.

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From the Past to the Present: Summerville, SC is a Great Place to Live

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Summerville
Planning a move to a new location can often bring a long list of questions. But the biggest (and possibly most central) question for you to answer is – what about this city or town will feel like home and will make you want to live there for the rest of your life? If you are considering moving to Summerville, there are new home communities (like The Ponds) that are ready to welcome you in and give you a reason to stay.

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3 Surefire Ways to Ensure Your Employees Meet Deadlines

Deadline
Are you a business owner? Are you about to take on a new project? Are you hoping to sign new contracts and attract new clients? Is meeting deadlines part and parcel of day to day life in the office? If so, you’re probably looking for innovative, effective ways of making sure you meet client’s needs. Here are three surefire ways to ensure your workforce is up to the job.

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The Do’s and Don’ts of Caring for Electrics in the Office

Eletrics
An office is a place full of electronics, power cords and surge protects. A simple look at your office desk will reveal the volume of electrical at your disposal. Most of these have become an important part of any office that we seldom think about the dangers they bring. Electrical burns, shocks, and even fires are some of the accidents that can happen at the office if you don’t handle your electrical components with care.  Let’s take a look at the do’s and don’ts of caring for electrics in the office.

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4 Tips to Profit from Innovative Trading Strategy

Trading
Trading is about finding insights and strategy that aligns with your risk profile and follow it thoroughly in ups and downs. You can make gainful trading strategies using easy moving standard combinations for instance. Picking up just two or three of your favourite pointers and getting to know them inside out can do wonders. Start building up your trading strategy from there. One of the effective platforms for traders is spread betting and company like ETX Capital offers a good opportunity for traders to bet on. Below are 4 steps which will allow you to keep it simple yet successful:

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3 Simple Steps for Businesses to Protect their Brands

Brand
When many people think about trademarks, they think of those belonging to large businesses. Trademarks like Nike, McDonald’s, Coca-Cola, and Mercedes-Benz are owned by corporations that spend tens of millions just on their brands. But all businesses can and should take proactive steps to protect their brands and avoid the more expensive, nearly inevitable, alternative.

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4 Reasons Why Small Business Owners Need to Keep Meticulous Records

Documents
In the rush to get orders completed, client projects started, and inventory put away, some small businesses end up neglecting record keeping processes. Though it feels easier to fudge a few things now, meticulous records matter in many aspects of running your business, from keeping track of employees to filing your business taxes. They can not only help you find important documents down the road, but also save you from legal troubles down the road. Here are four reasons a small business should keep meticulous records.

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