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4 Ways Customization will Help Your Business Succeed


In business, it is important to remember that you are on your own path. Just because something works for one of your entrepreneurial peers, doesn’t mean that it will work for you. You should also consider the size of your business, and the size that you would like it to grow to. As your business evolves, you will need to adapt your outlook. One way to make sure that you are always considering the specific needs of your company, is to invest in customization. This will ensure that every aspect of your business is tailored made. Taking this approach can help to improve your company’s online presence. It can also impact the image that you are sending to your potential clients. Finally, it can affect the way that you train your staff, and the way that you run your organization. Below are four ways that customization will help your business to succeed.

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4 Ways for Small Businesses to Be Charitable


When it comes to running a business, sales and profits are important. For some business owners, the ethics and the way they run their business is also important. For others, giving back to the community is one of their key drivers. You might typically associate being charitable with large corporations, but there are things that small businesses can do to give back. When it comes to charity, there’s no such thing as a small effort, and any of the following can be great things that your business can do to help others.

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How to Start a Commercial Laundry Business


Starting a commercial laundry business is a golden opportunity to cash in on a profitable small business venture. Everyone wears clothes, and many of them don’t have the time to maintain and care for their apparel. Your job is to care for their clothes, on their behalf, in exchange for cash. Very simple isn’t it. But how do you start a laundromat? What do you need to begin regarding commercial laundry washing machine, capital, human resources, etc.?

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Tired of Begging for Startup Capital? Try Equity Crowdfunding


Everyone’s out to build a better mousetrap, but investment vehicles have changed very little since the creation of mutual funds years ago. Sure, there have been little innovations like online trading and other avenues, but nothing has really shook up the investment world until now. We’re talking about equity crowdfunding, and it’s showing the potential to deliver ROIs that are 30 – 40% higher than annual returns for traditional investment platforms.

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What do You Need before Starting Your Own Business


Starting your own business can be both demanding and exciting. While you may be itching to execute that idea you have in your mind for so many years there are few necessary steps you have to take before you can light up the “Now Open” sign. These involve government regulations and taxes, finding a workplace and letting the world know about your business. Continue reading to find out what do you need to do before you can open your doors for customers.

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Why Youth and Entrepreneurship May Not Correlate As Much as We Thought


The startup business world can seem like a young person’s game, but the truth is that the 55-64 age group boasts more entrepreneurs in America than any other age group. In fact, according to the Kauffman Foundation, in 2015 26% of new entrepreneurs were 55-64. In 1997, only 15% of entrepreneurs fell in that age range.

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Infographic: How to Get a Job in Marketing With No Experience


Usually, the jobs you can get with no experience don’t pay well. Plus, they can be unbelievably boring. What if you could get a sought after job in marketing that would not only pay well, but ensure you felt excited about work each day? This quick and helpful guide is going to give you some tips on getting a marketing job with no experience!

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4 Step Process to Improve SEO Ranking of Your Business


Having a website to showcase your products and services is a must for any business in this digital age. However, just setting up a website and hoping that your prospective customers will somehow find it is not going to work when there are thousands of other businesses doing the same. You need to make sure it is easy for your customers to find your website and it shows up high up in the search engine results when prospective customers look for the products and services you sell. This is where Search Engine Optimization (SEO) can help. SEO helps improve the ranking of your website in search results. It also helps you reach to prospective customers wherever they are looking. So, how do you improve the SEO ranking of your website? Here is a 4 step process you can deploy.

  1. Site Analysis

The first step in improving the website’s SEO ranking is to perform a thorough analysis of the site. The in-depth analysis should check existing links and ensure that they are still valid and point to the right website. The analysis should also check the performance of the website to make sure it is loaded quickly in different types of browsers as well as on mobile devices. Google punishes the websites that are not fast.

  1. Site Optimization

After you have analyzed the website the next step is to optimize it to ensure the webpages are categorized properly and right keywords are used. Using the keywords that are related to the products and services you are selling in your webpages will help Google and other search engines identify and categorize the website in a proper way.

  1. Link Building

Google’s algorithm favors those websites that receive links from other authoritative websites. The thinking is that if other websites consider yours good enough to link to others will find it useful as well. You should aim to find and link to the websites in your category that are considered of high quality and that receive high traffic. Having a link to your website in those pages will help you improve the ranking with Google and other search engines.

  1. Local SEO

Finally, your goal should be to have a high visibility in the locality in which you do your business. Even though many businesses are global these days there are still few that operate in the local city or state. For example, if you operate in Sydney, you should aim to tailor your approach to Sydney SEO. You should make sure that the local directories listing the businesses operating in your area have your business listed prominently. The ability of your customers to find you in the local listing will help grow your business significantly. Letting your customers provide review and feedback on those local directories is another way to improve your website visibility and traffic.

Setting up a website is a must for any business whether they are online or offline, but having the right SEO strategy is even more important to ensure the website is found and visited by your customers. With this 4-step approach you should be on your way to prominent placement in the online world.

How to Get the Most Out of Online Advertising Campaigns


Online advertising has grown exponentially in the last decade as you can see in the success of companies such as Google and Facebook. They have grown be multi-billion dollar businesses just by tapping into online advertising market. More and more businesses are moving their marketing spend from offline advertising such as newspaper and billboards to online media such as search results and videos. While there is no denying that the online advertising can provide great value you need to be careful about where and how you spend your marketing dollars to get the most return from your marketing investment. It helps to have a basic understanding of online advertising as well as figuring out how those ads are being placed.

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10 Steps to Launching an Entrepreneurial Business


The number of entrepreneurs in the United States is rising. A statement from the Global Entrepreneurship Monitor reports that there are now nearly 30 million people in the U.S. who own their own business with the intent of making it their full-time career. If you have thought about becoming an entrepreneur but you are not sure where to begin or are concerned about the financial risk, you should know that careful planning is a vital element in the formula for success. Fortunately, there are steps you can follow that may be elemental in helping you build a healthy entrepreneurial business.

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