4 Reasons Why Executives Need to Use Social Media

Social Media
You probably already know that your business needs to be utilizing social media as a means of promotion and connecting with consumers, but you may not be aware of the benefits of having your own online company presence. As a high-level executive, you are often seen as a representation of your company. Taking that representation online is a way of enhancing your reach and adding a human face to the business. Here are some of the reasons executives should use social media.

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Meet the Fampreneur: Why Over Half of New U.S. Businesses Are Family Run

Family Business
While the term “family business” may still bring to mind the little Mom and Pop store on the corner, the reality is that family businesses make up a huge segment of the economy, in the United States and worldwide.

Earlier this year, The Center for Family Business at the University of St. Gallen produced the Global Family Business Index, which lists the 500 largest family-owned businesses worldwide. With huge names like Wal-Mart, Ford Motor Company, and Berkshire Hathaway included, it’s not surprising to find that the combined annual revenue of these 500 firms is over $6.5 trillion!

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3 Ways to Invest in Residential Real Estate in Las Vegas

Las Vegas
Las Vegas is beginning to recover, and many insiders believe that this may be the best place to invest in real estate in the country. This is especially true with residential real estate. There are many ways that you can participate, and get your share of the future appreciation of property in this world famous city. The following are three ways you can achieve this.

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Is it Worth Investing in Landscaping for Business Owners?

Landscape
The front view of the building says a lot about the person or business inside the building. The landscape in the front and around the building can create a lasting impression in the minds of the customers coming to your premises. That is why business is booming for commercial landscapers. More and more businesses are seeing the benefits of investing in landscaping in order to improve the look of their premises. The enhancements aren’t simply on the surface, there are several practical benefits that business owners should consider as they look into investing in the landscape.

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Why Social Media Marketing Isn’t Always the Answer for Small Business

Social Media
Social media marketing gets a lot of attention in the business world. With Facebook expanding to over a billion users and Pinterest traffic growing and growing it is easy to believe that all marketing is online these days. This is just not true.

When thinking about other forms of marketing to promote a business, it’s a good idea to consider what type of marketing suits the business best. Where are the potential customers hanging out? What do they read? What do they look at? Where do their interests lie? Position the business in the right locations and it doesn’t have to be too expensive once one gets creative.

Here are some ideas on how to use forms of marketing other than social media to promote a business:

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3 Tips to Keep Your Business Safe in Physical and Digital World

Security
While majority of small business owners spend considerable amount of time thinking about growing the business they do not worry as much about protecting the assets they already own. With the number of security breaches on the rise it is very important to plan to secure the business in both physical and digital worlds. Ignoring to do it can not only harm your business directly with theft, but also lead to lawsuits from employees and vendors. Below we provide 3 tips that will help you secure your business.

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7 Must Have Hotel Amenities for Business Travellers

Business Travel
Business travel can be extremely exhausting, with little of the glamour that people associate it with. For many business people, the trip can be as short as an overnight sojourn, meaning your energy will be spent on transit and meetings, with no relaxation and sightseeing on the cards. As a result, finding accommodation that doubles as a retreat and provides you with everything you need to have a smooth business trip, becomes very important. Below you’ll discover seven of the features you should be keeping an eye out for when researching your next business trip accommodation.

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How Small Business Owners Can Guard against Class Action Lawsuits

Lawsuit
A class action lawsuit is a lawsuit that is filed by a certain group of people who have been injured or wronged as a result of company actions. Often they are filed by company employees, but they could also be filed by a third party. Because class action lawsuits can be so detrimental to a business, it is important for small business owners to understand how to best protect themselves from one. Even if the business wins the lawsuit, they can still prove cost heavy and result in damaged assets, finances and reputation. Many companies are putting risk management strategies in place in order to protect themselves against class action lawsuits as explained below.

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How to Make Your Home Office Comfortable without Air Conditioning

Air Conditioner
Running your own business from home can be a great thing, allowing you the flexibility to fit your work around the other things you want or need to do in your life. In summer, it can be even better, as you can spend the breaks you take from your working schedule relaxing in your own garden, or even work from a park or beach if the kind of thing you do allows you to work with just a laptop, phone and mobile internet connection!

Of course, it can get pretty hot at this time of year, and when you are consigned to your home office, you’re going to need to make sure the heat doesn’t make it too uncomfortable for you to feel productive. This can be one of the only downsides to working from home over the hottest season – almost all corporate offices have industrial strength air conditioning!

Here are some ways you can make your office as easy to work in as possible when the temperatures rise:

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U.S. Rep. Buchanan Introduces “Support Our Start-ups” Act

Startup
WASHINGTON — U.S. Rep. Vern Buchanan, R-FL, today announced the introduction of bipartisan legislation that would make it easier and less costly for an entrepreneur to start a new business.

Buchanan’s “Support our Start-Ups Act” (H.R. 2524) would quadruple the amount of start-up costs small business owners can deduct from their federal income taxes, raising it from $5,000 to $20,000.

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