How to Create Marketing Portfolio that Attracts Attention

Marketing
As a business person, job seeker, or entrepreneur one of your biggest concerns is how to gain attention of potential clients. It is what determines your success. In this piece, we are going to look at ways you can produce portfolios/marketing materials that can show off your skills, products and services, and help you create an impression that lasts. The tips we have covered here can equally be used if you are looking for a job; interviewing to land a full-time creative role for example.

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Infographic: Measuring Online PR Effectiveness

Public Relations
Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however – measurement is getting more refined, and audience engagement and response carries the most weight. Look at the Infographic below to get more information on measurement of PR effectiveness.

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How can Small Businesses Achieve Success with Strategic Outsourcing

Outsourcing
Outsourcing has become increasingly popular in the last two decades. People have realized that it can offer a vast array of benefits to businesses of all sizes. There are a wide range of tasks that can be outsourced, including general admin from responding to e-mails and arranging meetings, to web design, marketing and areas of finance.

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Characteristics of Patient Friendly Billing Statement from Doctor’s Office

Doctor Office
How many times have you received a billing statement from the doctor’s office and got totally confused by it? If you are like most people chances are you have spent considerable amount of time trying to understand the statement and relate it to the services you received when you visited the doctor. Understanding and reconciling the billing statement is the least favorable activity of the patient other than becoming sick in the first place. Visiting a doctor is painful enough, reading the bill does not have to be.

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How to Keep Up Business Productivity on the Road

Airport Terminal
Business people travel for a lot of reasons. And some of them do it a lot more than others. If you find yourself away from the home office for weeks or months in a year, you are no stranger to the business places of life on the road: the terminal, the hotel lobby or the restaurant. It is possible to do great work in environments like these, but let’s face it, most people don’t manage to keep up the same level of productivity they have at home. Now there is an answer for those of you who do a lot of your business away from the home.

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Benefits of Effective Telephone Services for Small Businesses

Telephone Services
Clear and effective communication is important in personal as well professional life. Without the ability to communicate we are physically limited as human beings to carry out even the most basic tasks. The same logic applies to your business, if you can’t communicate properly with others you will be unable to provide a proper service to clients and customers and ultimately your business will fail.

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How to Balance Risk vs Return in Small Businesses Financing

Risk vs Reward
Anyone who offers credit to small companies faces a standard business decision of adding new revenue with taking a risk for default and debt collection. If credit terms are set too tight to minimize risk, profitable revenue can be lost. On the flip side, offering terms that are too generous can increase the default rate and hurt profitability.

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3 Must Have Technology for Remote Office

Remote Office
Thanks to advances in technology, many employers are allowing their employees to work remotely instead of traveling to the office every day. Working remotely has many benefits for both employees and employers. Employees don’t have to deal with daily commute and they also gain great flexibility. Employers don’t have to pay rent or utilities for the office building, which can save a great deal of money.

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Infographic: 5 Ways Unified Communications is Changing the Workforce

Unified Communication
Infographic provided by ShoreTel

In the past few years, Unified Communications (UC) has established itself as a critical tool for companies while simultaneously altering the workplace for the better. By promoting more flexibility and mobility in scheduling, businesses can keep up with the BYOD trend and allow employees to work from wherever they may be. This also allows companies to improve efficiency by promoting well-informed decision-making outside of the office. Additionally, cloud-based UC can lower the total cost of ownership for your firm, as business leaders do not need to invest in additional hardware as the organization grows. Lower costs also contribute to simplified billing, as figuring out communication costs is no longer an issue for managers. Finally, leveraging UC data from the cloud helps companies to plan for disaster recovery in case of any type of future emergency. For more information on how unified communication is changing the workforce, check out the infographic below:

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Many Benefits of Recycling for Small Business Owners

Global recycling icons
When individuals and small business owners are advised to recycle their waste they immediately think of all the extra overhead and cost involved in the process. After all, who has time to sort through all the garbage and ensure different types of waste go in the right bucket and dispose it off properly? It seems easier to just throw it all in one big waste container and let the waste disposal company take care of the headache. However, as we will show below recycling the waste doesn’t have to be costly or time consuming. With proper planning and right equipment recycling can become as easy as throwing out the garbage. Here are some of the benefits small business owners can achieve with recycling.

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