
A lot of what you need to know before buying a small business is in the seller’s head, and very little of it makes it into the listing or the financial statements. The only way to get it out is to ask, and then ask again when the first answer sounds rehearsed.
The numbers show what a company earned. They don’t show who earned it, or whether that person is staying. Anyone serious about buying a small business should walk into the first real meeting with a written list of questions, and the list below is grouped by customers, staff, operations and the seller’s reason for leaving. It ends with a check that doesn’t depend on anything the seller says.
That last check is about the company as a legal entity. If a business is registered with a state, there is a file on it, and that file doesn’t care how good the pitch was.















