Business events, no matter whether they’re for training or networking purposes, are vital for getting your business ‘out there’. As a result, if you’re hosting one, it is vital that it is a success. Although the main theme/purpose of the event is undoubtedly important, there’s one other factor it is essential that you get right: the food.
- Conferences
If you’re hosting a conference, then it is likely to be all action, with several lecturers giving keynote speeches throughout the day. However, just because it is action packed does not mean that you should neglect lunch options, as it is more than likely that this will have a negative effect on your guests’ concentration and ability to engage.
Due to this, if the conference is held over a full day, you should always ensure that there is at least half an hour scheduled for lunch. Not only will this allow your attendees to keep their mind focused on the conference, but it will paint your business in a positive light and allow you to network. Check out somewhere like www.dewintons.co.uk to see what’s available for your event. You may not find the perfect caterer straight away, but at least it’ll give you an idea of what to expect.
- Lectures/ Training Programmes
If your business event is much shorter than a full conference then you might not want to take time out for a full lunch break. Due to this, you may be better off offering a brief buffet in between talks instead.
If you’re running a training programme then food is definitely essential. Training requires hard work and focus for the information to sink in. Without food for the day, it is likely that the final sessions in the afternoon will go unheard; or at least fail to sink in properly. So provide a buffet, ensuring your attendees remain well fed without it causing too much disruption to the day.
- Socials
Finally, if you’re hosting a social event between businesses where networking is the key element, then canapés are the perfect food for the occasion. This is particularly true if alcohol is going to be involved of an evening. Socials are great ways of interacting with other businesses, allowing you to gain a portfolio of contacts. However, if alcohol is supplied and food isn’t, things can go badly wrong very quickly. A sit down meal can be a great way to round off an evening but can prevent people from interacting, so instead opt for canapés that allow guests to mingle while eating.
There we have it, three different business events and the type of catering you can provide. Make sure your guests enjoy their day with the perfect catering that’s tailored for the event.
