Benefits of the Franchise Model for Business Expansion

FranchiseManaging a business can be risky, but at the same time very rewarding. Some businesses have the right formula or get lucky and are able to attract customers and grow sales rapidly. This is the time when they should look into expansion. Sometimes, this means growing the business organically, and in other cases it’s more sensible to turn the business into a franchise. If you have a strong business model and a unique selling point with plenty of appeal, then franchising your business may be the best next step for you. After all, a franchise gives you geographic expansion, improves your financial standing and can contribute to a positive reputation. If you are thinking of expanding your business via franchise model here are some of the benefits to franchising your business.

Risk Mitigation

On the whole, franchising offers you a more secure way to start up a business. Starting a business from scratch offers its own unique set of challenges, and independent start-ups don’t always survive their first year of business. However, studies have shown that franchises are more likely to be established and operating well within the first year of business. In fact, around 92% of UK franchisees reported profitability over the course of 12 months.

If you want financial security, then franchising your business is a great way to get started.

Proven Business Model

The franchise business format has been proven time and time again, and it means that there’s a lot less risk involved when you follow this format. Many companies like InXpress provide sound franchise models to help businesses get off the ground and successfully expand. If your business is suited to this model and business format, then why not discuss it with an authority and see what can be done?

Brand Image

Running a franchise means developing a brand that properly conveys your values and purpose as a business, but it also means that your brand will do most of the work once your business is established.

Basically, a good brand lends itself well to franchises, and with some careful cultivation your business will soon be flourishing on its strength alone.

Be Your Own Boss

Running a franchise means that you’re your own boss, so you have the freedom to run your business as you please, but it also means that you’re not alone in the process. Running and maintaining franchises takes a lot of work, and so there is a lot of support available to help you achieve your goals. Franchisors and franchisees work together to ensure success, from the way that individual sites are run to the way that the products and services are marketed to customers.

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