In marketing, there’s nothing more rewarding than a successful campaign that has delivered tangible results for the company you work for. All the time and money you’ve spent honing your digital marketing strategy, creating a good customer journey and producing high-quality products and services suddenly, all seems worth it when you see the positive company results.
Just because a customer has made a purchase, it doesn’t mean your connection has to end there. By keeping that customer onside and having them consistently engaged with your brand, they’ll be less tempted to shop with a competitor and they may even recommend you to others. There are many ways you can keep customers coming back to you, with deals, promotions and offers, exclusive access to new products and the promise of free services and extras. But, how can you bridge the gap between a sale and a returning customer?
Here we’ll explore some easy ways you can keep in touch with your customers.
- Work on your brand recognition
A strong, consistent brand image will stand you apart from your competitors and have your current customers returning again and again. Good brand recognition comes from consistency throughout your marketing materials and your business branding. A strong business image should create an emotive response with any client who’s shopped with you before – they know that you’re trustworthy and reliable. So, continue to work on your brand recognition to build on those emotive responses with clients. If you’re struggling to keep your marketing and business materials consistent, check out DAM software from bynder.com to help keep all your digital files organized and easy to access. It’s a subtle yet effective way to connect with customers between sales.
- Ask for feedback
People love sharing their opinion on the internet and building a good reputation online for your services and positive customer experience starts with online reviews. Reaching out to your customers and asking them to provide you with honest feedback usually garners a strong response. People are more inclined to leave negative feedback without being prompted, however when it comes to positive feedback businesses often have to chase clients to share their opinions – it’s frustrating! A quick email or reminder sent out to clients after a certain period has lapsed gives them a chance to review your services and you can also respond to this feedback online, demonstrating your sincerity and professionalism.
- Birthday messages
It’s a little niche, but it works! When your customers enter their personal details, that might also include their birthday, which means you can set up an automated email that is sent to them on their big day. It’s a simple yet, incredibly personal way to keep the lines of communication open. You could also offer money off their next purchase or introduce a special deal that’s just for them.
- And finally, be active on social media
A simple way to stay connected with your customers is by engaging with them on social media. Always reply to messages left on your social media channels (good or bad), post regular updates such as new products or offers as well as following online conversations about your brand.
