With the global pandemic confining people inside their homes, everything seems to have gone virtual. The digital world has taken all industries by storm, from office conferences to online education.
Many events and exhibitions have gone online after in-person gatherings have been canceled. Hosting a virtual show is not an easy job. Here is where a virtual trade show platform comes into the picture. It is one of the best tools to host a productive online event.
The following article will help you understand virtual trade show platforms and the benefits of using one.
What is a Virtual Trade Show?
According to a recent statistic, the global virtual event market size was around $94.04 billion in 2020.
A virtual trade show is built on a dynamic, AI-enabled platform. Digital tools and techniques help to make it resemble a physical event. It is one of the best methods to scale the reach of your event to a more extensive set of audiences.
Exhibitors and visitors can interact freely via a virtual trade show platform. Organizations can host virtual events, annual general meetings, job fairs, and product exhibitions using this digital medium.
Top Features of a Virtual Event Platform
Here are some of the essential features you will find in a virtual event platform.
Customized Designs for Individual Booths
A professional and customized virtual event gives the attendees a hybrid and 3D interface. You can choose to design a visually compelling landing page and personalized experience for each visitor and brand.
Hosts can build a creative booth with interactive touchpoints for online visitors.
Live Chat and Interactive Tools for Audience
Optimizing user engagement is the key to success for any event. An excellent virtual trade show platform has a hands-on support team to guide the live audience. They are vital to handle any technical and troubleshooting issues that you may face.
There are many tools and features which help to keep the session interactive and exciting for the online visitors. Some basic features are live chat rooms, forums, gamification like quizzes and polling options, and a live question and answer session at the end.
It is essential to ensure you attend to each person’s demands and understand their requirements.
Data Analysis and Reporting Tools
After you have organized an online event, the next step is to measure the level of success. A virtual event software comes with data analytics and reporting tools.
You can track audience performance at a personal level. It includes each session attendance, number of chatroom interactions, and real-time insights on CTAs reports during the online event.
With an integrated attendee directory, you can note the top potential customers and connect with them. It helps to form a future bond and generate sales leads.
Online Shop to Make Faster Sales
A virtual event platform also offers an integrated e-commerce feature. The audience can not only visualize products but can also purchase them directly from online shops.
The feature eliminates purchase delays and increases transaction rates for organizations.
Final Thoughts
Physical events leave a lot of waste like brochures, handouts, and posters. However, virtual events eliminate the need for this extra production. Hence, they are the best way to reduce carbon footprint.
If you are looking for a time and cost-effective option to host your next event, choosing a virtual trade fair platform is the best solution.
