How can You Improve Content Outreach Strategy

In recent years, an engaging content strategy has been an absolutely essential part of any successful marketing campaign. However, only around thirty percent of marketers say that the content marketing efforts that they use are effective. Thankfully, there are now thousands of leaders in the industry who share their expertise in this area online. They work hard in order to cultivate relationships and maintain a position as an authority voice. Connecting with these people will help your brand to tap into the power of influencer marketing – a strategy which goes hand-in-hand with content marketing.

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How to Use Promotional Merchandise for Cost Effective Marketing

Promotional Products
If you have visited a trade show or conference you must be familiar with promotional merchandise that businesses distribute to the attendees. At the end of the day you will likely end up with a bag full of pens, key chains, flash drives, mugs and so on. The reason for their popularity is obvious. If done right promotional merchandise can help you raise brand awareness and promote your business during the show, but more importantly, keeps your business in front of their eyes long after the trade show is over. The key to success for this approach is to make sure you choose the right product and ensure it will have usefulness in everyday life. Below we share secrets to getting the most out of your promotions.

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5 Tips for Building Brand Awareness at a Trade Show

The return you get from attending the trade show is dependent on how much effort you put in it. Attending a tradeshow can be very expensive. In addition to registration fees you also have to spend significant money on travel, hotel and other activities during the tradeshow. You need to justify that expense by earning new business. The return you get out of tradeshows is dependent on the effort you put in it. Here are some tips to help you make the time you spend promoting at a tradeshow worth the effort and investment.

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What the Best Merchandising Pros Do (and You Should Too)

Retail Store
Most small businesses want to avoid falling into the “me-too” category. They want to do something different and be unique. And that’s understandable. But too many businesses take this sort of thinking so far. They reject things that the market has been doing for years because they work. And instead, they prefer to go their own way. The result is that they end up missing out on sales and profits.

Merchandising is one of those areas where you really don’t want to reinvent the wheel. Doing what the pros do is the best way to succeed and attract shoppers to your small business. And there are certain things that they swear by. Let’s take a look.

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Tweets are Getting Longer, But Does It Really Change Anything?

Recently, Twitter announced one of its biggest changes to the platform – more characters. We don’t know when this will happen, but we can bet that it’ll be before the end of 2016. The move will shake up a platform built for SMS messages before the iPhone even existed.

Now in its 10th year, Twitter has 310 million active users. It’s been used to start revolutions, mourn the passing of icons, and share cat videos. Despite a decline in use by the original founders, marketers still turn to the platform for B2B and B2C.

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Infographic: 5 Human Senses Marketers Must Appeal to for Customer Connection

5 Senses
Marketing is all about appealing to human brain to make them feel connected to your brand and eventually trigger their brain into purchasing your product or services. Marketers deploy all types of tactics to appeal to human senses and get the best results. Those who are successful at making connection with as many of these senses as possible stand to reap most benefits. Very few marketers today can deploy this comprehensive tactic.  In the Infographic below we explore 5 senses and how marketers can appeal to them.

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How to Brand Your Small Business on a Budget

Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas. is here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.

In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.

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3 Tips to Create an Effective Marketing Strategy

Marketing Strategy
By now, everyone has discovered the joys of niche, target marketing. Targeting a base of customers is always going to be high on any list of the right marketing strategies for your business.

As it turns out, that fact alone is not enough to constitute a marketing strategy. There is a lot to learn about target marketing beyond the basic fact that you need to be doing it. Plenty of businesses engage in rather involved and expensive niche marketing campaigns that don’t work.

You can spend lot of money on marketing fads that don’t yield the results you expected when you bought into them. These fads can cost you more than money, they can cost you time, wasted effort, and customer good will that you will never get back. If your target marketing campaign is not working the way you think it should, let’s take a moment to go back to the basics:

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What is the Right Marketing Strategy for Your Business?

Marketing Strategy
Businesses obsess over the most effective marketing strategies and miss the crucial point. The point is that an effective marketing strategy is all about the individual company. As every company is different, every company needs to consider different criteria and variables. As a result, there is no one size fits all strategy. Now that you know, you might be in an even bigger quandary. ‘If there is no one size fits all, how am I supposed to choose the right strategy?’ It’s a good question, and you can find the answer below.

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How to Make Sure Your Marketing Efforts Are Heading In the Right Direction

Marketing Direction
To someone who’s new to small business, marketing can be a fairly confusing part of it. It can be hard to tell what works and why it works. You might feel like you’re shooting blindly and hoping for results. Naturally, if you are to succeed in managing the business, that’s not going to cut it. So in this article, we’re going to help clear things up for you. To help you understand what works and how you can actually make sure it’s working.

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