How Collaboration between HR and Marketing can Contribute to Business Success

Collaboration
Most large businesses have distinct departments that are responsible for taking care of their respective functions. This is required to provide a structure and avoid overlaps and gaps within the company. Small and medium businesses, on the other hand, function as one cohesive unit without having such distinct roles and responsibilities. This helps them take care of things rather quickly, which essential for the success of the business.

There are times when even large corporations can benefit from different departments working closely together. HR and Marketing are two such roles that have the potential to contribute to the business with effective collaboration. Here are some of the benefits of collaboration between HR and marketing departments.

[Read more…]

Tips to Create Powerful Brochure to Capture Buyers’ Attention

Content
A brochure is the first thing your potential client looks at when looking to purchase from your company. Providing potential clients with a powerful brochure is a must-have the tool that you need to promote your goods and services. You only get one chance to make a first impression, so having a professional-looking brochure filled with quality images and credible content will be important in putting the right foot forward with your audience. Capturing the interest of your audience is your ultimate goal. So how do you ensure your brochure looks as appealing and professional looking as the products you are trying to sell? Here are few tips to consider:

[Read more…]

4 Tips to Create a Memorable Trade Show Experience

Tradeshow Booth
Trade shows are excellent venues to get business leads and make connections for small businesses. It allows you to showcase your business, products and capabilities within a short time and from a single location. The challenge with trade show is while you are trying to get the attention so are number of other businesses like you. The key is to make sure that your booth is memorable and effective. To be remarkable, you’ll need a unique booth and warm personality. You don’t have to spend a fortune to do that either. With the 4 tips shown below you can have a memorable booth that will keep the name of your business in front of the people for a long time.

[Read more…]

10 Email Subject Lines that Grab Customers’ Attention

Email
Email marketing is a powerful tactic for many small business owners to promote their products and improve sales. Emails can be created and distributed without incurring much cost. It can even be customized for a group of customers to ensure you target the right group. The problem is customers are bombarded with emails like never before. They have limited time and attention span to open, let alone read the email. So how do you grab their attention and make them open the email? The key is what you put in the subject line. Boring subject lines that put readers to sleep will never make it to the content. Use the 10 tips below to create attention grabbing subject lines that will compel the reader to open the email.

[Read more…]

Infographic: The Recipe for Perfect Business Logo

Logo
Some of the world’s most memorable logos are the ones that have accomplished simple, yet bold designs. Take the Nike swoosh logo. Recognized worldwide, the Nike logo has gone beyond brand to become iconic. Yet it is a remarkably simple, but well-thought-out design. The Apple logo is another instantly recognizable logo. It’s also a great example of a black and white logo that pairs a simple image for a bold statement. Bold designs aren’t limited to black and white though. For an example, look no further than the Google logo, which makes an impact through both its colors and clean font.

[Read more…]

6 Smart Ways Small Businesses can Engage in Community to Grow Sales

Community
Small businesses do not exist in vacuum. They are an integral fabric of the community in which they operate, which is why it is important for them to be part of the community and get involved in community activities. Giving back to the community that gives them business is a powerful marketing tool, much more important than a catchy jingle or witty saying. Getting involved in the community and giving back demonstrates their commitment to the customers that are part of that community. So what are the ways in which small business owners engage in the community? Here are six powerful tips.

[Read more…]

Key Measures to Ensure the Success of Business Conference

Conference
A business conference can contribute significant value to the company hosting it. When done properly a conference can facilitate dialog between the attendees, inspire brainstorming sessions to come up with new and innovative ideas and develop relationship that will last beyond just the conference. Of course, a lot depends on how the conference is planned and where it is hosted. The organizers of the conference have to planned well in advance and ensure all aspects of the event hosting have been thought about and taken care of before the conference. It also helps to build a rapport with the staff and management of the venue and to fine tune all local resources from taxi services to currency banking.

[Read more…]

A Must Read Guide to Show-Stopping Store Displays

Store Display
Bergdorf Goodman has been a staple of New York shopping since well before it moved to its 5th Ave. location in 1928, but it was only about 14 years ago that, under the direction of design geniuses Linda Fargo and David Hoey, Bergdorf’s became a marketer’s mecca, as well.

Every season, the monumental department store dramatically reveals intricately planned window displays that impress and entice shoppers walking along 5th Avenue. The displays are loud and exciting, depicting fanciful scenes of paper cities and brass zoos constructed delicately by a team of devoted artists. The windows are often chaotic and seem scarcely related to Bergdorf’s main product of high fashion clothing — yet the displays manage to move more merchandise than most shops dream of selling in 10 years.

[Read more…]

How to Create Marketing Portfolio that Attracts Attention

Marketing
As a business person, job seeker, or entrepreneur one of your biggest concerns is how to gain attention of potential clients. It is what determines your success. In this piece, we are going to look at ways you can produce portfolios/marketing materials that can show off your skills, products and services, and help you create an impression that lasts. The tips we have covered here can equally be used if you are looking for a job; interviewing to land a full-time creative role for example.

[Read more…]

Infographic: Measuring Online PR Effectiveness

Public Relations
Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however – measurement is getting more refined, and audience engagement and response carries the most weight. Look at the Infographic below to get more information on measurement of PR effectiveness.

[Read more…]