5 Guaranteed Ways to Improve Brand Awareness of Business

Brand Awareness
Having a unique and memorable brand helps you build awareness of your business and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets. Your brand is a welcome mat or a locked door to potential customers, and by building up your brand name in the online and offline arena you will potentially reach more clients and customers. There are many ways to increase your own brand awareness:

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Business Lead Generation Tools for Small Business

Lead Generation
In a perfect world customers would just come to us and we wouldn’t have to bother with advertising, marketing or all the other methods there are of generating business leads. This, unfortunately, isn’t even an option. However with the choice of business lead tools readily available online it’s easier than ever. Whether you choose automatic tools in the form of software or hit social media these generate all the information to the people we need to receive them. They have fast become one of the most valuable aspects in terms of getting the message out there and giving businesses the best possible chance of success. Here is a brief synopsis of the some of the best business lead tools on the market and what they each bring to the table.

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Advertising-on-Hold: A Sure-Fire Way to Convert More Customers

Customer on Hold
When was the last time someone stared at a banner ad for a whole minute? What about listened to a YouTube ad for a minute without pressing ‘Skip’?

Now, what if we told you there was a way not only to capture your potential customers’ attention for that full sixty seconds, but for them to appreciate you doing it?

There is. It’s called advertising-on-hold.

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4 Ways to Boost Your Business’ Facebook Page Exposure

Technology is a constant in the modern business world, and it is also one of the fastest changing assets every company has at its disposal. The arrival of social media has been a game changer for businesses to drive customer traffic to websites or brick and mortar stores. Facebook has long been the king of social media. Therefore, a well-designed Facebook page can be a huge source of revenue for any business looking to make a splash in exposure and marketing. There are plenty of tips to help boost the exposure of the Facebook page of an organization.

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Does Small Business Saturday Really Matter?

Small BusinessSaturday
On Saturday, November 28th, communities across the nation will be celebrating Small Business Saturday. Falling immediately after Black Friday, and just two days before Cyber Monday, this annual observance has become an integral part of the holiday season’s retail surge.

But is it really important? Or is it just another silly marketing gimmick?

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How to Make the Biggest Splash at Your First Trade Show

Trade Show
Make a splash – Where does this phrase come from? Think about when someone jumps into a swimming pool or off a diving board. Immediately, all eyes are drawn to them. People are attracted to the noise, the movement, energy and power. They become fascinated by who caused this change in events and that’s exactly what you want when you attend a trade show. You need all eyes to be on you, wondering what your company is and where it came from. It doesn’t take a genius to know this is based on how well you can market your business. But what type of marketing? That’s the question we plan to answer on this post.

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4 Ways Businesses can Leverage Smartphone for Mobile Marketing

Mobile Marketing
With a huge boom in smartphone ownership, these devices are now being used in more ways than ever imagined, especially in the marketing world. Smartphones are being used for more than just taking pictures or chatting with friends. Ignoring their marketing potential can cost you dearly in the future. Read on to find four ways you can take advantage of the booming smartphone industry to get your business out to more people.

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Creating a Better Digital Marketing Strategy for Your Business

Digital Marketing Strategy
One of the most important factors to having a successful and competitive business is having an ability to engage with customers on a regular basis. The latest advances in technology, and of course the growing popularity of social media has made achieving this much easier than it has ever been. However, few brands are actually sitting down and planning a proper digital marketing strategy. Here are some helpful tips that can be used to build a better digital marketing strategy.

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Changes to Google’s Local Search Results and Its Impact on PPC Advertising for Small Business

If you are running a business with a physical ‘brick and mortar’ location, it is important that you get good search engine results when someone looks for the kind of thing you offer in your area. Unlike businesses who can sell to anyone in the country or even the world regardless of their own location, businesses like restaurants, small retailers, salons and clinics need people in their area to be able to find them, and don’t necessarily benefit from being found in searches by anybody else.

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Why Social Media Marketing Isn’t Always the Answer for Small Business

Social Media
Social media marketing gets a lot of attention in the business world. With Facebook expanding to over a billion users and Pinterest traffic growing and growing it is easy to believe that all marketing is online these days. This is just not true.

When thinking about other forms of marketing to promote a business, it’s a good idea to consider what type of marketing suits the business best. Where are the potential customers hanging out? What do they read? What do they look at? Where do their interests lie? Position the business in the right locations and it doesn’t have to be too expensive once one gets creative.

Here are some ideas on how to use forms of marketing other than social media to promote a business:

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