Marketing | Small Biz Viewpoints

Smart Marketing Solutions For Small Business

May 13, 2013 3 Comments

When it comes to promoting your small business, every cent used for marketing really counts. You’ll need to create a presence for yourself in your community as well as cyberspace. That’s where a great digital printing company comes in. Without their help, you might as well hang up your hat.

With thousands of businesses being created daily, it’s hard to set yours apart from the crowd. Without the right tools, no one will know who you are. You’re going to need to create materials that get the word out about your business and the products and services that you offer.

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Filed Under: Marketing Tagged With: Advertising

Walking Billboards!! Benefits of Placing Company Logo on Clothes

February 1, 2013 5 Comments

Some people may not agree, but billboards are still relevant in this age of digital advertising. They offer great visibility to businesses in a very cost-effective way. For one thing, they are always there. People do not have to hunt for them. When designed right, they can catch people’s eyes and make lasting impression on their minds.
Wouldn’t it be even more effective if you could take those billboards and make them mobile so that they can be put in front of the people in multiple places? This is exactly putting the company logo and other brand building advertisements on the clothes people wear can do. This is similar to putting Facebook’s “Sponsored Stories” in people’s news page, except the story moves around and gives exposure in front of hundreds of people.
Businesses can incorporate the promotional logo clothing in multiple ways. The most common is giving T-shirts with your corporate logo to visitors and customers at Trade shows and other such places. You can also ask your employees to wear them while they are on duty. They will probably wear them even when they are not working. No matter how you do it placing corporate logo on clothes provides excellent visibility to your business in addition to other benefits described below.
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Filed Under: Marketing Tagged With: buzz marketing, ecommerce

Want to Improve Sales and Customer Retention? Keep your Promises

December 15, 2012 9 Comments

The formula for success in small business is very simple – keep the promises you make to your customers. The relationship between customers and business owner is like an unwritten contract. Both parties expect the other to honor their side of the contract. In it, the business owner promises to sell his products or services at the advertised price with the best possible customer service. In return, the customer promises to keep giving business to you as long as you keep your side of the bargain.
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Filed Under: Customers, Marketing Tagged With: Best-Practices, Customer-Service

Customer Reminders – A Powerful Tool to Improve Loyalty and Sales

November 9, 2012 1 Comment

Reminders can be powerful personal productivity tool when used properly. On the other hand, forgetting to use them can be lead to dire consequences. Just ask anyone who has forgotten spouse’s birthday or marriage anniversary or someone who has missed the bill payment. The financial and social penalties you have to pay as a result are not trivial.
Small business owners can help customers overcome these challenges by facilitating reminders and, in the process, improve customer loyalty and sales. You can find examples of savvy businesses using reminders for these benefits if you look carefully. When I go for regular dental visit they usually set the next appointment for 6 months out. They also send me a reminder about a week in advance as the appointment approaches. Most of the car oil change locations put stickers on the windshield showing when the next oil change is due.
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Filed Under: Customers, Marketing, Sales Tagged With: Best-Practices, Customer-Service

Effective Techniques for Logo Marketing

July 13, 2012 Leave a Comment

Sponsored Post (Brought to you by Specialty T-Shirts)

These days it has become increasingly difficult to escape advertising in our society. Advertisers are targeting variety of venues to put their logos. You can find them on the public buses, subway stations and even public restrooms!
Roadside billboards have long been the staple of advertising and part of American highway fabric. One place many advertisers often overlook is what I call the walking billboards. Large companies visiting the trade shows and other promotional events have long promoted their brands by putting their logos on the t-shirts. However, this has not been utilized by small business owners very well. Effective promotions on the t-shirts and other clothing accessories can generate awareness and subsequent inquiries for small business owners leading to higher sales.
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