3 Simple Steps for Businesses to Protect their Brands

When many people think about trademarks, they think of those belonging to large businesses. Trademarks like Nike, McDonald’s, Coca-Cola, and Mercedes-Benz are owned by corporations that spend tens of millions just on their brands. But all businesses can and should take proactive steps to protect their brands and avoid the more expensive, nearly inevitable, alternative.

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Express Yourself – Ways to Give Your Small Business Personality

Window Display
Getting attention from customers is something that all new businesses strive for. The brand identity that is established can be built upon, but if not managed carefully can actually be damaging. Building a brand doesn’t always have to come with a huge budget, as there are many cost-effective ways that can help build a brand. Here are some ways to do this and get noticed by customers

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Does Physical Presence Have Any Room in Today’s Digital World?

In today’s age, everywhere you turn, you see the push toward digital marketing and advertising. Web browsers use complex algorithms and tracking software to tailor your ads to your personal tastes. Your inbox fills with solicitations, and your social media accounts get banners, updates, and other ads.

Electronic retailing is just as ubiquitous. We buy and sell online, reserve hotels and plane tickets, and review the goods and services we use, all without ever touching a piece of paper.

To see all this virtual commerce, you would think that’s the only way business is done anymore. But you would be very, very wrong.

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6 Things Every Small Business Must Bring to a Trade Show

Trade Show
Preparing for your first trade show can be intimidating, but if everything goes right trade shows can be highly beneficial for company growth. On the other hand, if you’re poorly prepared and show up with nothing special to offer, you might wind up going home disappointed by the fact that the neighboring booths stole the show while you sat there and watched everybody pass by. There are certain things that people just expect to see when they visit a professional booth, and if your stand is lacking any of those components, it’s going to be difficult to compete. With that said, here are five things every small business should bring to a trade show:

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5 Unique Ways Small Businesses Can Utilize Social Media Platform

Social Media
Is social media marketing viable in today’s world? Some people tend to think that social media only offer networking platforms where people read and write meaningless things. But it is an online platform where you van engage people from all walks of life on any topic that is interesting. The topic could be related to the services or products you sell in our business. It is all about what you present to the people that will provoke them to debate about. There are meaningless content on social media, but it depends on how you capture the attention of your target audience.

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What to Consider When Designing a Marketing Banner

Marketing Banner
If you plan on attending a business event or you want to increase your brand awareness, you should consider investing in marketing banners. Designing a banner takes more than just putting a logo and catchy slogan on it. There are number of nuances you need to consider when designing a marketing banner. What colours should you use and should they have an image or text or both? You can choose to get your banners designed by a professional company or you can design them yourself and if you choose the latter, you will need to make sure you can produce a high resolution image that is clear and of a high quality.

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6 Pro Tips to Abide by in Retail Merchandising

The goal of merchandising should be to attract the interest of customers. Its whole purpose is to make your store stand out and, honestly, look beautiful. It’s about creating a welcoming characterful environment. It’s gotta be somewhere that customers find appealing, and at the same time, they have to be able to find what they want.

Doing it right is tough indeed. So here are some pro tips that will get the products flying off the shelves.

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10 Social media marketing mistakes to avoid in 2016

Social Media
If you are at all connected to internet these days you will know that we are living in an era of social media. People and businesses try to connect with each other via social media all the time. They share every single moment of their lives on social media. Businesses also use social media extensively to reach to their customers and market their products and services. While social media can be great for businesses it can also be a landmine of not done right. With that in mind here are 10 mistakes you should avoid when using social media for your business:

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10 Most Unusual Ways to Promote Your Business

When companies form, they instantly think about how they can market their brand. You won’t be any different because you need to advertise to sell products and make money. That is how the industry works. Still, that doesn’t mean that you can deviate from the norm by choosing different marketing techniques. The ‘experts’ will try and tell you that there are only a few ways to ensure that you effectively market your brand, but they are wrong.

There are hundreds of ways to market your brand if you know where to look. In fact, there are several unusual ways to market your brand. And, these are the ones that you want to concentrate on if you want to make a splash. The great thing about the weird and wonderful world of marketing is that it is new and fresh. Unlike the tried and tested methods, consumers aren’t wise to them, which makes them more effective.

If you are a non-believer, here are ten methods you can try that will transform your marketing strategy.

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