How can Small Businesses Promote Products with Regifting

How Small Businesses can Promote Products with Regifting
While the practice was once frowned upon, more people have acknowledged regifting as socially acceptable. Some items lend themselves better to the process, but for the most part, consumers are both happy and willing to accept any products that have been regifted. Companies can take advantage of this growing trend by distributing promotional products that are both useful and attractive to customers. Once considered considered tacky or tasteless regifting is no longer considered a taboo.

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The State of Social Media in 2013

The State of Social Media in 2013
The social media continued to command attention from consumers, publishers and advertisers alike in 2013. Consumers still cannot live without accessing their Facebook account almost every day. They cannot stop showing pictures of their favorite food or vacation spot on Instagram. Because of this publishers cannot afford not to pay attention to social media sites to get in front of their audience. The end effect is that advertisers have taken notice of this increasing trend in social media and have started spending more money on social media sites. Any vendor or publisher who does not have social media strategy stands to lose customers and audience members.

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Manage These 2 Facets of Customer Relationship Well to Grow Business

Manage These 2 Facets of Customer Relationship to Grow Business
Every business lives and dies by how it manages customer relations. Companies that manage this relationship well can grow consistently for number of years.  We have seen this with customer focused companies such as Amazon, Southwest Airlines and Ritz Carlton. Think about the great customer service experience you received from any such companies and you will understand what I am talking about. On the other hand, companies that do not manage customer relationship well can lead to their own demise in a short time.

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7 Fantastic Tips for Building Great Brand for Small Business

7 tips for creating great brand for small business
Building a brand for your business can create long-term competitive advantage and add thousands of dollars of additional business. Branding your business is all about giving the audience something to remember you by. All the greats (names like Apple, Samsung, Coca Cola and Nike) know that you have to become a part of consumer culture if you want to be a household name. It is equal parts knowing your audience, as in the case of Old Spice, where the target audience was receptive to over the top masculinity, and knowing your product. In today’s landscape, you have to be proactive if you want to develop a brand that will resonate with consumers. We describe below 7 fantastic tips you can use to build and sustain great brand for your business.

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Flash Marketing – The Power of One Day Events

Flash marketing
Few marketing events provide as much return on investment as flash event where you select a theme and arrange entertaining and engaging program to match the theme housed within an elegant venue. You can find examples of this type of events during new product launches or major corporate announcements. The surprise factor resulting from the event theme can generate lot of buzz and media coverage. The more out of ordinary and intriguing the event the better media coverage and higher return on your investment you will receive.

The key to success for this type of events is to plan in advance and create a theme that highlights the message you are trying to deliver. In addition, you need to have a surprise for the participants and media so that when they finally come across it their mouths are wide open and can’t stop posting the pictures on social media and they keep telling their friends about it long after the event is over. So, how can you plan and execute such an event? Read on to find the tips.

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Small Business Owners – Get the Most out of Trade Shows with These Tips

Get the most out of trade shows with these tips
Trade shows are a great place to market your business and get new customer leads. You have many of your potential customers in place, who are there for the purpose of looking at new products and businesses. They have even paid to come there. What could be a better place to showcasing what you have to offer to these customers?

While you can achieve great benefits from these trade shows it takes considerable planning and effort to showcase your business and products. You also need to keep in mind that there are many other businesses, like yours, who are also there for the same purpose. You need to make sure you are ready to spend time and effort required to attend these shows before making a commitment. By following these tips on what to do before, during and after the show you will be able to get your money’s worth, and more from trade shows.

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Do Coupons Still Bring Customers for Small Businesses?

Do Coupons Still Bring Customers for Small Businesses
Coupons are dead! Long live the coupons! Some people have argued for some time that coupons have gone out of fashion with today’s customers. No one has time to clip coupons anymore. With the advent of internet and Smartphone customers can just pop up digital discounts at the time of purchase rather than looking for and clipping coupons before hitting the mall. The arrival of Groupon and LivingSocial, where customers can buy great deals (sometimes as much as 50-60% off the price) has dented  the use of coupons.

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How can Direct Marketing Help you Improve Sales

How can Direct Marketing Help you Improve Sales
In this internet age when all customer interactions are moving online and businesses can always stay in contact with customers some wonder if there is any value left in direct marketing. Direct marketing was popular before the arrival of internet when customers used to get number of mailings every day in the form of postcards, catalogs, and personal letters. However, the volume of such mailings has recently gone down. Even postal service is feeling the impact of this reduction posting huge losses for several years. While there is no denying that internet has made it easier to interact with customers using Smartphone and other electronic devices direct marketing can still provide value to business owners if it is done right. Customers still love to see their name on emails and printed postcards. Before we go into the benefits of direct marketing let’s answer the question –what is direct marketing?

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How to Choose the Most Effective Promotional Gifts for business events

How to Choose the Most Effective Promotional Gifts
Small business owners spend significant time, money and effort in attending the business fairs and events. When done right, these events do provide you with targeted audience who is there for the purpose of learning about new products and services. The challenge for any small business owner is to stand out in the crowd of other businesses who are also there for the same purpose. How do you attract people to come to your booth? And once they do stop by how do you get their attention and ensure they remember your business long after the event is over? This is where promotional swags can help. Promotional items provide an avenue for business owners to remind people about your business after they have gone back home. For promotional items to be effective you need to give careful consideration to the type of items you give away so that people don’t end up forgetting them, or even worse, tossing them in the trash. Here are some tips on what type of items will be remembered by your potential customers.

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How to Create Great Business Brand – The Ultimate Guide

How to create great brand
Let’s do an experiment. Close your eye and think of the first word that comes to mind when I say Apple. How about McDonald’s? Prada? If your answers were something like elegance, Happy Meal and luxury, respectively, you understand the power of brand. A brand can create vivid images in your mind of a business. It can also create powerful emotions in people’s brains. No wonder large businesses spend millions in creating and protecting their brands. The brand doesn’t have to be the purview of large companies only. Small business can, and must, do everything in their capacity to cultivate and manage their brand image.

Just what is a brand?

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