4 Tips to Achieve Success with Content Marketing


In the digital age of today, content marketing is an absolute must for anybody looking to start a new business venture. Without good content, it will be very difficult for your business to stand out from the competition, achieve growth, and gain a loyal base of customers and followers. Whether you’re starting a business that’s based in a traditional bricks and mortar store or entirely online, your online presence has never been such a crucial part of your success. With more and more customers today using the internet to find new brands, products and services, compare reviews and prices, leave their own opinions and find customer support and advice, it makes sense that your online presence should be one of your company’s top priorities.

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How to Use SEO to Launch and Brand Your Business


Getting a new business off the ground requires care and dedication. If you want to firmly establish your New York business, you will need to make use of the finest New York SEO. It’s a well-known fact that if you want to become a dominant player in the industry, you must advertise. The key to a successful online marketing campaign is gaining the maximum amount of visibility in the shortest possible period of time. To accomplish this goal, you will need to make use of proven SEO techniques that will establish your brand and cement your positive public reputation.

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Give Digital Customers the Extra Attention They Crave In 5 Easy Steps


When dealing with customers through digital communications, it can be easy to forget the fact that they are humans too. As consumers, they have plenty of emotional needs when purchasing new items, and shopping in the virtual arena shouldn’t stand in their way. Your responsibility as a business owner is to ensure that they receive the necessary attention.

In truth, perfecting this aspect of the business model is one of the most crucial tasks you’ll ever face. Here’s how you can pass the test with flying colors.

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How to Create a Brand Logo That Attracts Customers


Humans are visually oriented beings. Imagery sparks the brain to retain information faster and for longer periods of time than text alone. Including visual elements in your branding is essential if you want to capitalize on this tendency and make your brand stand out from the others in your field.

One of the best visual elements you can have is a logo. It’s highly portable, able to appear in any marketing channel. And it’s easy to recognize, helping you connect with customers quickly. At least, a good logo can do all these things. Here is how you can create a good logo for your small business.

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5 Tips to Ensure You Don’t Fall Behind With SEO


In an age where people can quickly Google anything that they like to find information, products, services, brands and even people, it’s no surprise that search engine optimization has quickly become one of the most important components of marketing a business online. Today, when users carry out a Google search or on any other search engine, it’s highly unlikely that they’re going to go through all the results that come up, unless they’re looking for something very specific. Because of this, it’s important for businesses to aim to show up at the top of the results list, or at least in the very first few, to be in with a better chance of users noticing them and clicking through to explore their website.

However, with every business that has an online presence all fighting for the top spot, falling behind with SEO has become more and more frequent for businesses who perhaps aren’t quite sure how to stay up to date and keep that edge over their competition. We’ve listed some top tips and tricks to help your company stay updated and on trend when it comes to SEO techniques and strategies.

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How to Calculate ROI of SEO Campaigns


SEO campaigns can be complicated and take a lot of time to administer. One of the things that many people fail to do when they are managing campaigns is to determine their ROI, or return on investment. While we often know a lot about our sales and conversions, the ROI is usually neglected primarily because most people don’t know how to calculate it.

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Are catalogues still effective in the digital age?


The digital age has changed marketing in many ways for businesses – with the introduction of a new digital platform that your audience can engage with. But what does that mean for the future of traditional methods, such as catalogues? Letterbox distribution specialist DLM reveals catalogues actually still have a place with many businesses and consumers.

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How to Turn Your Website into a Lead Generation Machine


Is your website being used to its full potential? The website can be used for number of different purposes besides just providing the information about your company. It can become one of its most valuable assets if it’s used in the proper way. One of the effective ways you can use the website for is to generate leads that can eventually convert to sales and revenue. Below are some changes you can make to your business website to turn it into a lead generation machine.

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The Do’s and Don’ts of Print Advertising for Small Businesses


Print advertising remains one of the most effective marketing tools available and still manages to stand the test of time, even with all the latest innovations in the world of digital marketing. However, for print advertising to be effective, it must be done the right way.

Effective advertising is all about effective communication, especially when it comes to print advertising. But before you devise a print campaign, you must ask yourself a number of questions.

Is the message reaching the intended target? What can you do to ensure your message attracts the attention of your target audience? What type of print media best suits your needs and budget?

If not done correctly, print advertising can be a huge waste of money. Here are some of the do’s and don’ts in print advertising for small businesses.

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The Do’s and Don’ts of Video Marketing


Many businesses are looking to video ads to increase awareness about their business. Videos have become the go-to media for advertisers. Lately. However, in many cases, they end up failing miserably because of common mistakes that could be easily avoided. In this article, we’re going to explore the do’s and don’ts of video so you can get a leg up on the competition.

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