A Must Read Guide to Show-Stopping Store Displays

Store Display
Bergdorf Goodman has been a staple of New York shopping since well before it moved to its 5th Ave. location in 1928, but it was only about 14 years ago that, under the direction of design geniuses Linda Fargo and David Hoey, Bergdorf’s became a marketer’s mecca, as well.

Every season, the monumental department store dramatically reveals intricately planned window displays that impress and entice shoppers walking along 5th Avenue. The displays are loud and exciting, depicting fanciful scenes of paper cities and brass zoos constructed delicately by a team of devoted artists. The windows are often chaotic and seem scarcely related to Bergdorf’s main product of high fashion clothing — yet the displays manage to move more merchandise than most shops dream of selling in 10 years.

[Read more…]

How to Create Marketing Portfolio that Attracts Attention

Marketing
As a business person, job seeker, or entrepreneur one of your biggest concerns is how to gain attention of potential clients. It is what determines your success. In this piece, we are going to look at ways you can produce portfolios/marketing materials that can show off your skills, products and services, and help you create an impression that lasts. The tips we have covered here can equally be used if you are looking for a job; interviewing to land a full-time creative role for example.

[Read more…]

Infographic: Measuring Online PR Effectiveness

Public Relations
Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however – measurement is getting more refined, and audience engagement and response carries the most weight. Look at the Infographic below to get more information on measurement of PR effectiveness.

[Read more…]

How to Best Use Coupons to Save Money When Shopping Online

Couponraja gosf-banner
The concept of online shopping has made shopping more exciting and fun than ever before. Whether it is a matter of convenience or affordability, online shopping provides great benefits. You can enjoy all the advantages of online shopping and much more with the GOSF. The mega shopping event gives you the chance to buy everything and anything you want with just a few clicks. Not to mention, you can shop for products at a discounted rate using the GOSF coupons.

[Read more…]

How to Create Impressive Business Cards that Command Attention

Business Card
Oh, the age old business card! It looks so small and innocuous, isn’t it? And yet, this little piece of paper can change the outcome of just about any business meeting. Handing over a business card is an introduction to you, your company and products or services it offers. It is said that first impression is everything in any meeting, and the business card is what makes a first statement about your business to potential client, customer or vendor. So how do ensure the business card that represents your company is as impressive as the business itself? Here are some alternate ideas for business cards made out of non-traditional materials.

[Read more…]

Do You Use the Full Power of Eye Catching Banner for Small Business Marketing?

Banner
When it comes to marketing, modern-day businesses seem to be pre-occupied with online techniques and digital media. While these represent important components of any successful marketing campaign, it is important to remember that an integrated strategy that incorporates offline disciplines offers the best possible chance of long-term success. With this in mind, you should consider how printed materials and similar offline products can be created to promote your brand and venture. In terms of offline print materials, banners are particularly effective. Not only can they be created to incorporate striking imagery and bold colours, but they can also be placed anywhere within a predetermined location. Let’s look at the three most important considerations when creating a marketing banner:

[Read more…]

What is SEO and Why Every Small Business Needs It

SEO
An increasing number of businesses are getting started all the time. Small businesses require a lot of marketing to launch them into a success. There are various different techniques to use for this and online marketing plays a vital role in any modern start up.

SEO stands for search engine optimisation and many businesses, both large and small, use this to increase their online visibility in order to attract a larger amount of visitors to their website. This in turn should help boost sales of the company’s products or services, allowing it to grow further.

[Read more…]

How Video Production can Help Business Owners Showcase Products

Video Production
Any business that sells products needs to find the best way advertise their goods, as this is how you communicate to your audience and explain why they should choose you over the competition. It is difficult do this through text and images. Often these adverts will unfortunately go unnoticed. Instead, it is much better to produce a video featuring the products. This is the most engaging form of media, and it is also one which lends itself well to advertising. With a video you have the ability to construct a narrative through audio and visual elements, and this also enables businesses to show their product in action too. If your company sells laptops for example, then a well produced video that shows the laptop working will be much more beneficial than a photo of the laptop next to a wall of text.

[Read more…]

Why Your Restaurant Needs Social Media

Social Media
Today’s technology driven world has created a strong business presence on social media. If utilized wisely it can greatly benefit your restaurant. Social media pages provide you with opportunities to personally connect with your customers by displaying menus and pictures as well as advertising for special events. It also allows you to communicate with your customers through a variety of posting and messaging methods. However, the costs of social media can add up over time, especially if you choose to utilize the services of an outside company. So how can you save pennies and receive the benefits of social media at the same time? Keep reading below for some simple advice.

[Read more…]

How to Select Catering Services during Business Events

Catering
Business events, no matter whether they’re for training or networking purposes, are vital for getting your business ‘out there’. As a result, if you’re hosting one, it is vital that it is a success. Although the main theme/purpose of the event is undoubtedly important, there’s one other factor it is essential that you get right: the food.

[Read more…]