5 Pillars of Digital Marketing for Small Businesses


In today’s online world, every business needs to take its online presence very seriously indeed. Digital marketing is a highly competitive field, but it is also one in which you need to plan your strategy very carefully. But if you are not all that experienced in the area, it helps to have a general overview so that you know how you are going to approach the task you have in front of you. So, here are the five main pillars involved in digital marketing.

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How to Ensure Your Email Marketing is GDPR Compliant


The GDPR has just come into effect across the EU and already the changes are being felt. The GDPR places a new onus upon businesses to gather informed and unambiguous consent for the way that they collect and use data from their users. At present, the GDPR doesn’t have an equivalent in US law, meaning that many businesses who operate internationally are scratching their heads trying to determine their compliance.

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Why You Must Hire Content Marketing Professionals for your Business


Content marketing has been one of the most important facets of digital marketing. Capable of roping in a large number of readers, just by the usage of proper words and informed opinions on specified topics, writing personalized content and using it as a marketing tool, whether it is a Facebook advertisement, a whitepaper or a promotional article – content marketers can significantly contribute to the growth of a business. Professional content marketers are the ones who know the tricks of the trade. Here are some of the main reasons why hiring content marketing professionals should be high on everyone’s digital marketing agenda.

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10 Ways Social Media Can Help Your Small Business Grow


Are you too one of those who goes to bed with the sole mission to sleep off instantly but turn up aborting the mission and end up peeking into the social media – Facebook, Instagram, Twitter and the list can go on. Well then, “welcome”! join the gang. Today social media is certainly and definitely one of the things that are impossible to ignore. Social media is one of the strongest platforms today to influence the human mind today. Needless to say, social media today is the best way for the growth of a business. Business owners especially make it sure that their business marketing is done through social media as it reaches a larger mass of people in a shorter period of time.

Today 82 percent of the small business owners are using social media like Twitter, Facebook, Instagram, Pinterest, etc. for the growth of their business. Here are the top 10 reasons of how social media helps business in its growth.

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8 Reasons You Should Consider Hiring a CMO


Starting a business is difficult and building it up takes an inordinate amount of effort. Money may be tight and you’re careful (or should be) with every new hire. Adding someone to the C-suite or management team is an even greater commitment. Yet you may not be able to afford not hiring a Chief Marketing Officer or CMO. Here are eight reasons you should consider hiring a CMO.

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Social Media 101: How to Separate the Personal from the Professional


It’s no secret that social media is taking over our lives, both personally and professionally. As the newer, faster and more creative way to communicate, it’s not only a platform to connect with new, old and existing friends, but it’s also a powerful tool to promote your business and engage with customers. In fact, according to Facebook research, it has more than 1.4 billion daily active personal users, and more than 50 million business pages.

But if you’re a business owner or relevant leader looking to enjoy the personal aspects of social media while also marketing your company effectively, how do you know when to separate the two? What is OK to post on your personal page but not to your business page, and vice versa?

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8 Essentials for Every Online Clothing Store


The internet is one of the best places to do business, and the copious technological advances in the past years have only made it easier. Industries, from food to sanitation, have flocked the internet marketplace to reach their audience. Fashion is among the many things making a lot of noise in the e-commerce industry.

Majority of clothing stores are launching websites left and right to cater to the demographic that prefers online shopping to the actual mall browsing. But major stores are not the only ones benefiting from the ease of selling online. Small businesses are practically flourishing, especially independent online clothing stores.

Interested in taking your clothing business online? Here are a few essentials to help you start.

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Tips for Steering Your Start-up in the Right Direction


There’s no denying the fact that there are few things more challenging than keeping a start-up business afloat. It can take a ridiculous amount of capital to help a business that has stagnated from the start, which is why it’s important to get the ball rolling from the beginning. While hitting the ground running is certainly easier said than done, there is very little time to waste when it comes to leading a start-up business to success. Here are just a few tips for steering your start-up in the right direction.

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How to Market Your Business on the Right Platform at Various Growth Stages


Your business may start off as a small, locally-based company serving the immediate populace. Or it could be something you aim at a global market from day one. Your initial marketing needs to reflect your position, to ensure you are targeting the most relevant customer base. You also need to adapt and update your promotional activities and materials if you move from one market to another, or you won’t be reaching the audience you need to. If you aren’t directing your marketing efforts towards the right people, you will be wasting money and energy on activities that won’t bear fruit.

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How Can Electronic Billboards Help you Improve Marketing Effectiveness


Choosing the best route to take when launching new marketing and advertising campaigns for your business or brand is one of the most challenging decisions to make as an entrepreneur. Whether you are leaning towards traditional online advertising or if you want to know more about billboards and outdoor ads, it is imperative to have a well-rounded education before diving in and launching any campaign you have in mind.

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