Many small business owners remain dissatisfied with the return they are getting on their advertising spend. They continue to spend money on advertising month after month just because everyone else is doing it. When asked about what they are getting in return they remain as confused as everyone else.
We think the reasons small business owners are not happy with the return on their advertising spend is they don’t understand how to go about asking the right questions before putting their money down. They should pay attention to few fundamental principles of advertising before sending their next check to the advertising company.
Below we have distilled those principles in the form of questions that every small business owner must ask BEFORE placing an advertisement. By answering these questions and taking appropriate actions you can get the maximum return on your advertising spend.