All businesses are faced with the prospect of finding ways to enter new markets. Having conquered a local market, looking at extending a business’s reach is often the only room for growth. Yet, if a product or solution you provide in your local market is well accepted, there is no guarantee that other markets will warm to it so easily. It pays to research the market you are looking to enter and to be consumer-centric, but what does that really mean? Here are a few ideas to get you going.