It is estimated that it costs 6-7 more to acquire new customer than to keep the existing customer. Yet many small business owners spend much of their time, money and energy in chasing new customers. A better strategy is to make existing customers buy more from you. Think about it. Your current customers already love your products and services. The fact that they are sticking with you means that they are willing to buy more if you can offer it with the right value proposition. This is how Amazon has built a an online empire to sell everything and anything a customer would want. Cross selling and upselling are classic techniques business owners can employ to maximize their revenue from existing customers. Here is an Infographic that shows how you can develop a roadmap to succeed in cross selling and upselling.