6 Smart Ways Small Businesses can Engage in Community to Grow Sales

Small businesses do not exist in vacuum. They are an integral fabric of the community in which they operate, which is why it is important for them to be part of the community and get involved in community activities. Giving back to the community that gives them business is a powerful marketing tool, much more important than a catchy jingle or witty saying. Getting involved in the community and giving back demonstrates their commitment to the customers that are part of that community. So what are the ways in which small business owners engage in the community? Here are six powerful tips.

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Infographic: Measuring Online PR Effectiveness

Public Relations
Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however – measurement is getting more refined, and audience engagement and response carries the most weight. Look at the Infographic below to get more information on measurement of PR effectiveness.

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Small Business Owners: Wise up to Waste with Recycled Envelopes

At a time when countries and international organisations are trying to limit the damage being done to the planet by 21st century living, it’s important that businesses and individuals do all they can to help. One small gesture a company can make in this respect is switching to recycled envelopes. Not only will making the switch save your organisation money, it will give your company precious kudos in the eyes of your clients, as well as being a badge of honour for your business when you’re attempting to win new business.

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Safety and Sustainability in the Natural Resource Business

It is an unfortunate truth that many companies that are involved in the natural resources industry leave behind a large, damaging footprint on the environment. This can have a negative impact on the planet as well as on the local community where employees and customers live and work. It can also hurt the corporate image of the company, and in some cases, may subject it to fines due to violations in environmental regulations. If you are responsible for operating a natural resources business and you are looking for ways to improve safety and sustainability in your operations, you may consider few important points discussed below.

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How to Grow Business with Charitable Giving

Charitable business
As a business owner, your first priority is most likely the success of your business and growing your profits. After all, without a healthy bottom line, you probably won’t have a business for very long.

However, if your business is on solid footing, it’s also a good idea to make charitable giving part of your operational plan. There are number of benefits to doing so, not the least of which are the tax breaks a business can receive from giving back. A business with a track record of philanthropic activity often enjoys a better public perception, as customers want to do business with a company that shares their values. Internally, employees feel better about working for a company that supports charitable causes, and companies that give back often attract quality employees.

Even if you know that there are plenty of good reasons to add a charitable giving component to your business plan, you may be struggling with the best way to go about it. Here are a few ideas to get the ball rolling.

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Recycling – Good for Environment, Good for Business

Recycling is one of those initiatives everyone agrees is wants to do, yet few fail to follow through. They believe it takes too much effort and, in some cases, costs more than it is worth to do. This is a wrong assumption. While no one can argue about the benefits of recycling to the environment, its benefits to the business bottom line are equally convincing.

Majority of large corporations have adopted recycling. After all, they have many resources available to do this. Small businesses, on the other hand, have been somewhat reluctant due to apparent lack of resources and perceived high cost. While the will has always been strong among small business owners, many have been unable to make a commitment to recycling for these reasons. But as I will show below this does not have to be the case. Here are few compelling benefits recycling provides to businesses, large and small.

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Education Foundation of Joelle Wyser-Pratte

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Education foundation of Joelle Wyser-Pratte
Charitable foundations such as the one started by Joelle Wyser-Pratte are helping address the challenge of educating world’s poor. “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” This powerful proverb that has taught generations the power of education is still true – probably more so today when the world economy is moving from labor oriented tasks to cerebral tasks. Millions of people in developing nations, such as India and China, have come out of poverty by educating themselves and moving up the rungs of economic ladder. Not only can education help you realize personal dreams, but it can also solve many of the world’s pressing problems such as terrorism, war and other social malice.

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Joelle O’Reilly-Hyland’s Focus on Girl Education Charity

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Joelle Oreilly-Hyland focus on charity
Small business owners can benefit by getting involved in the community in which they operate. Giving back to the community is not only the right thing to do, but it also pays you back in terms of brand recognition and higher sales. The community involvement can happen in various forms. You can sponsor the Little League softball team in your city or participate in fund raising for the high school football team. The community involvement doesn’t have to be limited to local community. With the rise of globalization the world has become smaller and as a result the community you participate in has become global. Joelle O’Reilly-Hyland has started one such global foundation to help educate the girls.

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Improve Small Business Profit with Corporate Social Responsibility

Improve profit with corporate social responsibility

Many small business owners once dismissed Corporate Social Responsibility (CSR) as a public relations stunt used by large corporations to look good in front of customers and governments. However, over last few years an increasing number of small businesses have started implementing CSR policies.

Why? The simple reason is because CSR can help to improve profits no matter what size of business you are running.

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Are you Wasting Money with These 7 Marketing Mistakes?

Many small business owners think of marketing as a black magic that involves spending lots of money in advertising in the hope that it will magically bring additional customers and sales. They get frustrated when not as many customers as they had hoped show up and the scant few that do never return again. The worst part is business owners feel they have no choice but to continue doing this because they will lose even more customers and sales otherwise. As a result, they end up wasting their hard earned money on marketing when they could have received better return on their money.
While consulting with number of small business owners we have uncovered several recurring mistakes that many of us make in terms of marketing. By simply understanding those mistakes and taking steps to avoid them from happening with your business you can not only save money on marketing, but also get much better return. The list below shows 7 common mistakes many small business owners make. We also show references to other articles that provide additional details and explain how to prevent them from hurting your business.
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