Top 5 Telemarketing Mistakes Every Business Must Avoid

Top Five Telemarketing Mistakes Every Business Must Avoid
Few professions are hated with as much passion as telemarketing. Even businesses hate receiving sales calls, and for good reason. The marketing or sales call is an interruption – usually with the intent of selling something that the business never asked for. Many businesses fail to understand this and continue to rely on old tactics of telemarketing to increase their sales. So, how do you switch from becoming an unwanted pest to a welcomed guest? Stop making the same mistakes that everyone else is making.

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Blockbuster Failure!! How Can You Avoid Similar Fate

Blockbuster Failure! Hot to avoid similar fate
Blockbuster, the ubiquitous video rental chain of the bygone era, announced recently that they will close 300 stores in U.S. and lay off 3,000 employees. This is after they have already closed hundreds of stores over the years. The latest round of closing will leave them with only 500 stores, down from 9,100 at the peak of their business. This is one of the blockbuster failures in the American business history!  To be fair, they are not alone. Recent times have seen number of successful retail businesses wipe out from the landscape – Borders, Circuit City, the list goes on.

Blockbuster was one of the great success stories in how to build an empire by putting number of small rivals out of business throughout the country. Starting with a humble beginning they went on to consolidate the video rental industry to be the eight hundred pound gorilla. And yet, they were not immune to the law of natural business cycle when new competitors came along. There are important lessons to be learned from Blockbuster to ensure your small business does not meet the same fate.
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What Yelp Business Listing can Do for Your Restaurant

Some restaurants are still unsure as to whether or not they want to claim their business on Yelp, the popular review site. They don’t feel like they need to pay attention to the review site while others don’t see the benefit that a review site can bring to their establishment, but a Yelp business listing can bring many advantages to your company, including the following.
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Customer Service Lessons from my Poor Olive Garden Experience


I am always on the lookout for lessons to be learned from my own experience as a customer. I believe small business owners can learn a lot about management and customer service by putting themselves in the shoes of customers. I was presented with such an opportunity when we visited Olive Garden restaurant in Auburn Hills, Michigan over the weekend. This was a special treat from my daughters on Father’s Day.
While I have always liked Olive Garden’s delicious food particularly the soups and salad my experience on this day left a lot to be desired from such a reputable national restaurant. Here is what happened:
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How Saying NO to Customers can Benefit your Business


Here is an interesting news story we came across this week – Domino’s is launching an advertising campaign in which they claimed that they will NOT allow customers to customize their artisan pizza. Customers cannot add any more toppings to the pizza recipe. Domino’s claims that they have painstakingly perfected their artisan pizza recipe over several months and they refuse to let customers mess with it.
On the face of it, this sounds a bit weird and even risky. How can you say NO to customers who are paying with their own money? They can demand whatever they want with their money. But when you think about it some more their advertising makes sense. In fact, we would argue that saying NO to customers may work brilliantly in their favor. Allow us to explain why it is necessary to say NO to customers once in a while.
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Tools you can use to Uncover Customer Needs


Finding and serving the “right” customers is the most important step you can take to improve your sales. Many small business owners feel that the task is easier said than done. As a result, they fail to align their business with the right customer segment. Even when they do attempt to do it they either go about finding the customer needs in ad-hoc fashion or they use wrong tools to segment the customer base.
As we have noted earlier, we firmly believe that segmenting the customers based on their needs as opposed to demographics or location can improve your sales significantly. But how do you go about finding what customers really need and want?
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7-Step Action Plan to Deal with Negative Publicity on Social Media


For small business owners dealing with social media is equivalent to a relationship with a spouse or girlfriend. You cannot live without it nor can you (sometimes) live with it! Just like the other relationship, you still have to deal with the situation, whether you like it or not. Even if you do not want actively use social media for business marketing, you have to stay engaged to make sure your business image is not being tarnished, which can hurt your business.
You can overcome your social media fears with the 3-step approach we described earlier. We also showed best practices you can use to get the most out of social media. In this post we will show how you can deal with negative comments customers may post about your business on social media.
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Overcome Social Media Fears with 3-step Approach


Depending on whom you ask social media phenomenon of the last few years has either been a great boon to small business owners or a complete nightmare. No matter which side of the fence you are on, one thing is certain – small business owners can no longer ignore social media these days. Number of savvy owners has been using social media in innovative ways to improve different aspects of their business leading to higher sales and improved profit. Despite this fact, there are some who are fearful of delving into social media due to lack of knowledge or for fear of getting into quagmire.
Fear no more, friends!! The 3-step approach we have described below will navigate you through the challenging road to conquer the social media battle. We do not promise that you will become next Mark Zuckerberg with this approach, but we do believe that you will be able to overcome your social media fears and use it to the benefit of your business.
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7 Interesting Ways Small Business can Use Social Media


When small business owners hear about social media their attention immediately goes to Facebook and Twitter. They think of social media as a place where customers go to gossip and complain about their businesses or where business owners can go to publicize their products. This limited view doesn’t do full justice to the potential social media holds for small businesses. There is lot more to social media than just Facebook postings and Twitter broadcasts. We showed how you can use other interesting social media tools as well as some emerging social media tools in earlier posts. In this post we will review how you can use those and other tools in interesting ways to improve your business.
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What can Small Businesses Learn from Netflix Mistakes


If you have been following business news in the last few months you know that Netflix is going through rough times. Their loyal customers are cancelling accounts in droves and the stock price that was around $300 just 6 months ago is now hovering around $70, wiping out almost $10 Billion in market value. Ouch!!
So what happened? Well, everything that could go wrong did. On one hand, the business of movie rental is going through massive shift – from DVD to streaming video and the competition is increasing with large companies including Apple, Amazon and Google entering the market. On the other hand, Netflix picked wrong time to make changes to their business model and made big gaffes in communicating to their customers.
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