In Person vs. Online Meeting: Is it really that Different?

Businesspeople Looking At Computer Screen
The Wall Street Journal recently published an article that examined why people always seem to have this misconception that online conference calls are inferior to meeting in person. To a certain extent this is true; however, there is also a certain level of falsehood there as well. Yes, one is a personal method of meeting a person and the other is more impersonal; however, one is more convenient and the other far more difficult to achieve. You can guess which one is which (hint: online conversations are easier), but at the end of the day you are till meeting them. You have to ask yourself whether, when it comes to business arrangements, meeting someone online or meeting them in person is just the same since the point is not to just be there but communicate an idea.

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5 Biggest Business Mistakes You Must Avoid

As many of us know, over half of all businesses fail before their first birthday. I don’t tell you this to scare you off. Actually, it’s quite the opposite. I use this statistic to encourage you to work even harder at your dream. Only a small percentage of companies survive the early years, and it takes an enormous amount of perseverance.

It also means avoiding some of the biggest mistakes and pitfalls. As a new business owner, you can learn from the mistakes of the past here. While you may be relatively inexperienced, the same mistakes are killing businesses time and time again. Learn them, and you can avoid them.

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How to Impress Your Customers in a Virtual World

The growth of digital activities has changed the business world forever. SMEs now have far greater opportunities than ever before. However, running a company in a virtual environment does pose some dilemmas. Keeping the customer happy is one of the most difficult.

Without face-to-face interaction, building those strong relationships can feel daunting. But there are ways to navigate this minefield, and doing so will give your business a far greater chance of success.

A few simple tricks will work wonders for your reputation and general ability to recruit and maintain customers. Here’s everything you need to know.

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5 Unique Ways Restaurants are Embracing Technology

Restaurant Tech
Technology has revolutionized everyday lives of businesses and consumers alike. Many of the things we take for granted today would have been impossible to imagine just few years ago. Restaurant industry not immune from these changes either. Technology is helping restaurants in number of ways, including increasing efficiency, providing better customer service, improving food quality and so on. Today, restaurants are able to generate more sales and profit while having more satisfied customers with the help of technology improvements. Those who do not take advantage of them run the risk of becoming obsolete in the next few years. Here are 5 important technologies we think can help restaurant owners.

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Is Your Business Ready to Take Advantage of Mobile Technology?

Mobile Technology
It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mobile technology. When you consider that there are almost as many cell phones (6.8 billion) in the world as there are people (7 billion) it would be foolish for any business owner to not have a strategy that focuses on taking advantage of mobile technology. The startups such as Uber are fully taking advantage of all the functionality cell phone has to offer to provide a seamless user experience and in the process has become one of the most valuable startups in the world worth $50 Billion!

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Zen and the Art of Losing a Customer – Lessons from Avis Car Rental

Your front line employees who interface with customers regularly can make or break your business. These are the people in the call center providing help and answers to customers as well as calming them down when they call with complaints. They are also the ones working at front desk who direct customers properly and guide them through paper work, etc. When this employee is a manager with an authority the stakes are multiplied. At least with the employee the customer has hope to take the complaint to the manager, but when the buck stops at the manager and when the customer has lost all hopes of getting problem resolved you can be sure to lose him for life!

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5 Customer Onboarding Mistakes Every Business Must Avoid

Customer Service
Attracting, converting, and retaining customers are goals of every onboarding strategy. It may sound simple, but with so much competition for people’s attention, it takes a well-executed strategy to succeed in gaining people’s interest and loyalty. A customer’s first experience with your website can make a lasting impression, and so it’s important that you ensure that two of you get off on the right foot and develop a strong rapport immediately. When it comes to onboarding, the biggest mistake is likely the lack of a solid plan, but in addition to that, here are some of the most common onboarding mistakes and how you can steer clear of them.

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How to Provide Great Customer Service on Telephone

When it comes to business, telephone calls still take priority as the communication method of choice. Although web enquiries, emails, social media and live web chats all have their place in the modern world of communication, the majority of today’s customers still prefer to speak to a member of staff over the telephone in order to resolve any queries, questions or complaints that they may have. With this in mind, we have put together a list of tips for answering telephone calls professionally. Read on to find out more.

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Product Review – 360 Degree Customer Loyalty Platform by MoPals

Customer Loyalty
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.

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6 Ways to Attract Better Customers to Your Business

Running a business requires fascinating alchemy of hard work, savvy, talent, and luck —just a few of the ingredients necessary for your success. But there is one other element that doesn’t get quite enough press, and that’s finding the right kind of customer.

Whether you run a printing press or a marketing agency, not all customers are created equal. Sometimes it is better to let go of “bad” customers and focus on the ones that are good for your business. But where and how do you find those “good” customers? From being results driven to trusting your gut, here are six ways to attract better customers to your business.

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