How to Impress Your Customers in a Virtual World

The growth of digital activities has changed the business world forever. SMEs now have far greater opportunities than ever before. However, running a company in a virtual environment does pose some dilemmas. Keeping the customer happy is one of the most difficult.

Without face-to-face interaction, building those strong relationships can feel daunting. But there are ways to navigate this minefield, and doing so will give your business a far greater chance of success.

A few simple tricks will work wonders for your reputation and general ability to recruit and maintain customers. Here’s everything you need to know.

[Read more…]

5 Unique Ways Restaurants are Embracing Technology

Restaurant Tech
Technology has revolutionized everyday lives of businesses and consumers alike. Many of the things we take for granted today would have been impossible to imagine just few years ago. Restaurant industry not immune from these changes either. Technology is helping restaurants in number of ways, including increasing efficiency, providing better customer service, improving food quality and so on. Today, restaurants are able to generate more sales and profit while having more satisfied customers with the help of technology improvements. Those who do not take advantage of them run the risk of becoming obsolete in the next few years. Here are 5 important technologies we think can help restaurant owners.

[Read more…]

Is Your Business Ready to Take Advantage of Mobile Technology?

Mobile Technology
It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mobile technology. When you consider that there are almost as many cell phones (6.8 billion) in the world as there are people (7 billion) it would be foolish for any business owner to not have a strategy that focuses on taking advantage of mobile technology. The startups such as Uber are fully taking advantage of all the functionality cell phone has to offer to provide a seamless user experience and in the process has become one of the most valuable startups in the world worth $50 Billion!

[Read more…]

Zen and the Art of Losing a Customer – Lessons from Avis Car Rental

Your front line employees who interface with customers regularly can make or break your business. These are the people in the call center providing help and answers to customers as well as calming them down when they call with complaints. They are also the ones working at front desk who direct customers properly and guide them through paper work, etc. When this employee is a manager with an authority the stakes are multiplied. At least with the employee the customer has hope to take the complaint to the manager, but when the buck stops at the manager and when the customer has lost all hopes of getting problem resolved you can be sure to lose him for life!

[Read more…]

5 Customer Onboarding Mistakes Every Business Must Avoid

Customer Service
Attracting, converting, and retaining customers are goals of every onboarding strategy. It may sound simple, but with so much competition for people’s attention, it takes a well-executed strategy to succeed in gaining people’s interest and loyalty. A customer’s first experience with your website can make a lasting impression, and so it’s important that you ensure that two of you get off on the right foot and develop a strong rapport immediately. When it comes to onboarding, the biggest mistake is likely the lack of a solid plan, but in addition to that, here are some of the most common onboarding mistakes and how you can steer clear of them.

[Read more…]

How to Provide Great Customer Service on Telephone

When it comes to business, telephone calls still take priority as the communication method of choice. Although web enquiries, emails, social media and live web chats all have their place in the modern world of communication, the majority of today’s customers still prefer to speak to a member of staff over the telephone in order to resolve any queries, questions or complaints that they may have. With this in mind, we have put together a list of tips for answering telephone calls professionally. Read on to find out more.

[Read more…]

Product Review – 360 Degree Customer Loyalty Platform by MoPals

Customer Loyalty
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.

[Read more…]

6 Ways to Attract Better Customers to Your Business

Running a business requires fascinating alchemy of hard work, savvy, talent, and luck —just a few of the ingredients necessary for your success. But there is one other element that doesn’t get quite enough press, and that’s finding the right kind of customer.

Whether you run a printing press or a marketing agency, not all customers are created equal. Sometimes it is better to let go of “bad” customers and focus on the ones that are good for your business. But where and how do you find those “good” customers? From being results driven to trusting your gut, here are six ways to attract better customers to your business.

[Read more…]

How to Boost Your Business with Upgraded Seating for Customers

Theater Seating
As young kids many of us had the opportunity to go to a theater to watch a film or play. In most cases folding wooden chairs would have greeted us, fixed to the floor in banks. As children it was always fun to flip the folding part of the seat up and down, paying little heed to the comfort the actual chair provided. However, as adults we are now appalled when we walk into a venue to discover the old and antiquated seating still in place. Check out how theaters across the country are opting to upgrade their seating and provide an improved experience to movie-goers.

The advances in seating go far beyond comfort of theater seats and are taking place in many others businesses that require seating to run their business. Many theaters are upgrading seats to provide comfort to their customers and improve their business.

There are simple reasons and great benefits to businesses investing in new seating as described below:

[Read more…]

How can Membership Loyalty Cards Grow Sales for Small Business

Membership Card
Customers are at the heart of any business. It sounds obvious, but it’s also worth taking a moment to think about. Happy customers who like what you offer spend money with you and then come back time and again are invaluable to your business. As a small business owner, you want to find more of these customers, and find a way to keep hold of the ones you have. So, how can you keep hold of those repeat customers? Try using a membership card program. Membership cards are great way to reward your loyal customers and keep them coming back to your business. Here are some additional benefits they can provide to small businesses.

[Read more…]