Online reviews can make or break a small business. Whether you’re a defense lawyer taking on sizable cases or a kitchenware brand selling the best ceramic cookware and bakeware, reviews are where you gain credibility with potential customers.
According to a study by BrightLocal, 87% of consumers read online reviews for local businesses, and 79% trust these reviews as much as personal recommendations. As a small business owner, this may seem daunting as all it can take is one bad review to drag down your average. However, there’s a lot you can do to make your overall profile look positive. Let’s take a look at five of the most effective strategies.