5 Important Tips for Improving Customer Retention


Most business owners will agree that selling your products or services to repeat customers is a lot easier to do than doing the same thing to potential customers. This is why many companies prefer to focus more on keeping customers rather than attracting new ones—a lot of which will most likely buy only once or twice. If you want your business to have improved customer retention and make your clients stay for the long haul, then you should check out these handy tips.

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How to Harness the Power of Existing Customers to Get New Ones


A good business person should always be looking for ways to bring in new leads. Broadly, there are two categories of building leads. There’s the interruptive method of using advertisements and popups that divert attention toward you and there’s the organic method of building a presence that naturally puts you in the way of attention. Either way, the business and the brand are speaking for themselves. However, there might be more potential in getting your customers to speak for the brand and, in turn, use them to build new leads.

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3 Tips for New Contractors to Grow Their Business


Contracting can be a very profitable business. A good contractor can make a lot of money once they have established a solid customer base. However, establishing yourself takes lot of time and effort. You have to gain the trust of your customers and maintain high standards to be able to generate repeat customers and get new ones through word-of-mouth. Taking care of these basic steps is necessary, but not sufficient to succeed in the contracting business. Here are additional tips you can use to grow customer base and expand your business.

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Business Hacks: Use Loyal Customers to Bring In New Customers


Trying to bring in new customers can be a really difficult task that requires you to expand your marketing budget. But, what if it were able to engage existing loyal customers to bring in the new ones? This is the premise behind work-of-mouth marketing. If done right it can help you expand your customer base and increase sales, without spending a fortune on marketing. Several companies have employed this technique successfully. Even small business owners can deploy this marketing skill to grow their business. Continue reading to find out how:

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How Can Indoor Navigation Maps Help Businesses Attract More Customers


Imagine you are going out of town to negotiate and sign multi-million dollar contract. You are already late for your flight and now you cannot find you way around a large airport. Missing the flight is not an option as you stand to lose multi-million dollar sales opportunity. Wouldn’t it be nice to have a navigation map of the airport on your phone that tells you precisely where the departure gate of your flight is located and the fastest route to get there? Having such a map provided by the airport to the passengers not only helps them navigate and find the gate easily, but it also helps airport owners increase customer satisfaction and improve overall operations.

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Seat Leasing: A Great Alternative to Call Center Outsourcing


Every dollar counts when it comes to managing your company’s resources. This means looking for cost-effective options whenever possible, whether it’s for spending on office space rent, buying good enterprise-class equipment, or choosing the right utility providers.

Today, businesses even have the means to outsource services domestically or even overseas, an example of which is hiring call centers to handle customer inquiries and transactions. However, even outsourcing business processes like these can be expensive, especially for smaller businesses that don’t really need a full team of agents handling calls for them. For these companies, seat leasing could be a great alternative.

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7 Surefire Ways to Alienate Potential Customers


Business owners big and small live in constant fear of alienating potential customers or losing recurring revenue from existing customers. Whether you are selling consumer products for $20 a pop, or selling software to large corporations for thousands per month, no business can afford to leave customers unhappy. So, if you are a business owner and you want to lose repeat business and put off new customers, there is a tremendously effective way to do it:

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How Can Customer Reviews Help Small Business?


Customer reviews are a valuable assessment when it comes to seeing how well your business is currently performing. Try not to consider a review as something that is going to give your business a bad name; a negative review from time to time can actually help your business improve its standards. Whether it’s online or in print form, reviews are going to happen, and inevitably, your business will be reviewed at some point too.

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8 Secret Elements to Success in Retail Business


Retail business is in many ways very similar to any other kind of business. You are looking to draw in as many people as possible, keep them there by delivering a top-notch service, and hopefully encourage them to tell their friends and families, in the hope that they will do the same. In many ways, retail has it even easier than some other kinds of business. After all, you are looking at a physical shop, and it is often much easier to get people to walk into your shop than to get them to come to another kind of business. Of course, it is not all rose-tinted – retail also has its own set of unique challenges. In this article, we are going to focus solely on the shopping experience itself. It goes without saying that we want this to be as good as possible for our customers – but how do we actually go about achieving that? Let’s take a look at some of the things we need to do to make the shopping experience more memorable and enjoyable for our customers.

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Follow These Tips to Take Your Business to the Next Level

next-level
Perhaps your small business has been doing okay, or even pretty well. However, you are ready to take it to the next level. One small problem (actually not so small) – You are unsure where to start. The choices are overwhelming. Focus on social media? Focus on expansion? Focus on renovating the interior of the main office? What is a business owner to do? Hopefully, the tips that follow will help you gain a measure of clarity.

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