Insights, Ideas, Results
Did you know that 80% of consumers are more likely to do business with a brand if it offers a personalized way of engaging them? Furthermore, the number one reason consumers switch to a new brand is feeling underappreciated. So, what does this mean for your business?
There are many ways you can connect with customers, but which are the most effective? Business owners are always on the lookout to find new ways to build on customer relationships, and now there are more ways than ever to do so. It’s all about discovering the most appropriate tactics that suit your business niche and target audience.
Ultimately, your main aim is to improve the experience for your customer base and allow them to reach you in the easiest way possible. You don’t have to limit yourself to a single strategy, though. There are several methods which you could combine to connect your small business with customers, as follows:
Many businesses make the mistake of focusing on attracting new customers while all but ignoring the people who have already shown their interest by making a purchase. This is a huge mistake because, on average, it costs five times as much to attract a new customer than it does to retain an existing one. That means it makes sense to really focus on growing your base of repeat customers. How do you do that? Here are a few ideas.
You don’t need us to tell you about the importance of good reviews for your business. You know that a good review will stand you apart from your competition. You know that a positive rating from a real person will give new customers reason to trust you. And you know that your reputation will be secured, which is good news for the overall public perception of your business.
A negative online review, on the other hand? Well, the opposite can be true, as your reputation will suffer, and you might experience a lack of new customers. As we discussed in the following article, you can turn a negative online review around, but your priority should be in ensuring you get positive reviews for the betterment of your business before bad word of mouth spreads.
So, what can you do to get those positive comments and 5-star ratings? Here are some tips we hope you find useful.
A new generation of consumers has arrived. Thanks to mobile phones, today’s consumers can instantly have what they want with a few taps and swipes. As a result, they are more impatient and demanding than ever.
This habit of impatience can be clearly felt in many industries. For the 2020 customer, better customer service and customer knowledge will be the distinguishing feature of the competition and the heart of a company’s success.
We’ve identified seven strategic development needs for your business to adapt to consumers in 2020.
A successful retail store will live or die by the quality of its customer service. Essentially, your customer is at the center of every decision you make from the products you sell the layout of the merchandise. While it’s a bit of a cliché to say that the customer is always right, if you want to secure a bright future for your enterprise, it’s a concept you’re going to need to take to heart and remember on a daily basis. You should be familiar with the basics of smiling and saying please and thank you (hopefully), but if you have recently opened or about to launch a new retail store, here are 5 less obvious customer satisfaction tips to keep in mind.
CRM stands for customer relationship management and consists of tools and functions to streamline how businesses interact with existing and potential customers. It is essential today because communication is faster, more direct, and impacts the reputation of businesses across industries. A customer who is not satisfied with a product, for example, will attempt to email or live chat with the business to fix the problem. A delay in responding to that customer can result in an unfavorable post on his personal social media page that will be seen by thousands of people. A quick response can solve the problem and eliminate a bad review.
You say it every day as a small business owner: thank you. It’s said after every transaction, before almost every “take care,” and sometimes while you’re getting to know your customers before they buy anything at all. Saying thank you is a part of your everyday language, but what about sending a thank you that lasts, one that’s memorable for years to come? Learn a few tips that will help you thank you customers through more meaningful methods.
Big data was born in the clasps of a big corporation, and for a long time, resided solely in the hands of similarly large companies. Before the advent of cloud computing, virtually every business that needed to process data had to own a server.
The problem that arose whenever a small business attempted the same was the expensive servers – both in terms of the initial cost and the cost of maintenance.
Things have changed quite considerably since 2004 when Hadoop was first launched. Processing and computing power have become cheap enough that any business that needs to can access big data analytics whenever they want.
So, what does the sudden availability of big data to SMBs mean?
In today’s rapid-paced digital age, consumers expect to be treated like they are more than just a number. Most companies claim that they offer a personalized approach to business, but the reality is that they aren’t able to provide an engaging customer experience. The brands that provide each customer with an individualized experience have a competitive edge over. It is essential that businesses know their target audience and what they expect from the companies with which they do business. Here are the four main reasons why every business needs a personal approach.
