Running a business requires fascinating alchemy of hard work, savvy, talent, and luck —just a few of the ingredients necessary for your success. But there is one other element that doesn’t get quite enough press, and that’s finding the right kind of customer.
Whether you run a printing press or a marketing agency, not all customers are created equal. Sometimes it is better to let go of “bad” customers and focus on the ones that are good for your business. But where and how do you find those “good” customers? From being results driven to trusting your gut, here are six ways to attract better customers to your business.