Infographic: Your Guide to Allocating Marketing Budget


If you’re in charge of the marketing budget for your brand, allocating funds might seem tricky. Each year different trends can be observed, and it’s not always easy to identify the best ways to spend your budget. Before you decide where the money will go, you need to remember that every brand is different. With that in mind, here are some ways you might want to spend your money.

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5 Factors to Consider Before Partnering with an SEO Reseller


If you are in the digital marketing industry, you will already be aware of the exponential growth that this sector is experiencing, and with so many SMEs who are all looking to get onto the first page of a Google search, sourcing customers is not really an issue. What is difficult is providing the many essential services your clients need, and if you want your client base to expand, white label SEO reseller programs can give you just that. If you would like to know more about SEO reselling providers, with a view to forging an alliance, here are some important points to bear in mind.

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Uncovering the creative side of SEO


‘Out of the box thinking’ and ‘blue sky thought’ are buzz phrases that send shudders down the spines of many in the marketing industry. However there is method behind the semantic madness because creative content really is king when it comes to search engine optimisation. SEO isn’t all about statistics, averages and complicated graphs – it’s about tapping into your imagination and delivering marketing campaigns that are going to turn heads for all the right reasons.

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How to Develop an SEO Friendly Website


SEO is a prominent buzzword these days. It stands for Search Engine Optimization and refers to how well a website is set up for search engines to crawl through. The more SEO-friendly a site is, the easier it is for search engines to find, and the higher it ranks in the organic search results.

As everyone knows, the higher up in the search results you are, the more likely it is you’ll get clicks and see a lot of traffic. Taking all of this into account, how do you develop a site that’s SEO-friendly? Carry on reading to find out:

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Blog Progress Stalling? Here’s How You Can Give It a Boost!


Blogging has massively taken off in the last few years, and whether you blog for business, as a hobby or a way to earn money from home, there are huge benefits. You get to learn new skills from coding to photoshop to photography. You learn to network and can meet like-minded people. It’s also a fun way to earn money or to boost business if you’re blogging to promote your company. However, it can be frustrating when progress starts to stall. Perhaps you’re not pulling in the page views you once did, or your followers have started to slow down. Maybe you’re not getting as many sponsored post opportunities. If you want to give your blog a bit of a boost, here are a few areas to look at!

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What Online Advertising Services Should You Use to Grow Your Business?


If you haven’t already hopped on the digital advertising bandwagon, you need to do so right now. Taking this step will benefit your company in multiple ways. For example, it will help you optimize conversion rates while also expanding your domain of influence. A third benefit of developing a strong presence in the online world is being able to interface with clients and business partners in a more immediate way. Below you’ll find just a few of many online advertising services you should start using to build your company:

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How to Use SEO to Launch and Brand Your Business


Getting a new business off the ground requires care and dedication. If you want to firmly establish your New York business, you will need to make use of the finest New York SEO. It’s a well-known fact that if you want to become a dominant player in the industry, you must advertise. The key to a successful online marketing campaign is gaining the maximum amount of visibility in the shortest possible period of time. To accomplish this goal, you will need to make use of proven SEO techniques that will establish your brand and cement your positive public reputation.

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3 Guidelines to Consider Before Hiring a Virtual Assistant


When it comes to boosting your business, good SEO strategies are essential. Search engine optimization is vital to boosting your website up the ranks in search engines such as Google; the first places that your potential customers will head to when looking for companies such as yours. However, for many business owners, it’s simply impossible to find enough time to dedicate solely to conducting SEO, without having to sacrifice valuable time spent on running and developing your business. Because of this, you may be considering hiring a virtual assistant who can help you conduct SEO tasks and more. We’ve listed some top tips to help you find the right virtual assistant or remote SEO professional for your company.

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5 Tips to Ensure You Don’t Fall Behind With SEO


In an age where people can quickly Google anything that they like to find information, products, services, brands and even people, it’s no surprise that search engine optimization has quickly become one of the most important components of marketing a business online. Today, when users carry out a Google search or on any other search engine, it’s highly unlikely that they’re going to go through all the results that come up, unless they’re looking for something very specific. Because of this, it’s important for businesses to aim to show up at the top of the results list, or at least in the very first few, to be in with a better chance of users noticing them and clicking through to explore their website.

However, with every business that has an online presence all fighting for the top spot, falling behind with SEO has become more and more frequent for businesses who perhaps aren’t quite sure how to stay up to date and keep that edge over their competition. We’ve listed some top tips and tricks to help your company stay updated and on trend when it comes to SEO techniques and strategies.

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How to Calculate ROI of SEO Campaigns


SEO campaigns can be complicated and take a lot of time to administer. One of the things that many people fail to do when they are managing campaigns is to determine their ROI, or return on investment. While we often know a lot about our sales and conversions, the ROI is usually neglected primarily because most people don’t know how to calculate it.

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