Insights, Ideas, Results
Virtual events are a new form of event marketing that aims to simulate physical events – only hosted online. They include virtual conferences and webinars, which are typically hosted via video call platforms like Zoom.
While virtual events have their benefits, there are still many instances where physical events are better. This post compares the benefits of both to help you decide whether to host a virtual event or invest in a physical event.
If you’re an artist of any kind, craft fairs can be an amazing way to get your stock in front of different people and make some really great sales. Especially if you are someone who mainly sells online, getting to meet people in-person is a fantastic way of growing your potential audience and finding people who are interested in crafts like yours. Here are some top tips on how to make the most of selling at a craft fair.
As a start-up or small business, booking into a trade show for the first time can be daunting – you’ve likely spent a lot of money on your stand location, not to mention your stand itself, and you have no idea if it will pay off. If this sounds like you and you’re worried that you’ve forgotten something, here are five things to check.
We know at Colour Graphics that when you are running your marketing events you need to have a means of assessing your success. You need to be able to explain to managers and investors alike how you calculate the return on investment of these events. Here’s our guide to some of the essentials of evaluating your success and making sure that these marketing events are paying off.
Company events take as much planning as weddings. There is no winging them. The ultimate corporate event is one that is well-planned, thoughtful, and fun. They also adhere to your budget. If you’re hosting an award party, a gala, or a fundraiser, you want your guests to enjoy their night.
Events a great way to market yourself. They are a means to prove how dedicated you are to your company and your company image. Follow this quick guide to get you started on planning the ultimate corporate event:
If you have visited a trade show or conference you must be familiar with promotional merchandise that businesses distribute to the attendees. At the end of the day you will likely end up with a bag full of pens, key chains, flash drives, mugs and so on. The reason for their popularity is obvious. If done right promotional merchandise can help you raise brand awareness and promote your business during the show, but more importantly, keeps your business in front of their eyes long after the trade show is over. The key to success for this approach is to make sure you choose the right product and ensure it will have usefulness in everyday life. Below we share secrets to getting the most out of your promotions.
The return you get from attending the trade show is dependent on how much effort you put in it. Attending a tradeshow can be very expensive. In addition to registration fees you also have to spend significant money on travel, hotel and other activities during the tradeshow. You need to justify that expense by earning new business. The return you get out of tradeshows is dependent on the effort you put in it. Here are some tips to help you make the time you spend promoting at a tradeshow worth the effort and investment.
Make a splash – Where does this phrase come from? Think about when someone jumps into a swimming pool or off a diving board. Immediately, all eyes are drawn to them. People are attracted to the noise, the movement, energy and power. They become fascinated by who caused this change in events and that’s exactly what you want when you attend a trade show. You need all eyes to be on you, wondering what your company is and where it came from. It doesn’t take a genius to know this is based on how well you can market your business. But what type of marketing? That’s the question we plan to answer on this post.
Trade shows are a great place to market your business and get new customer leads. You have many of your potential customers in place, who are there for the purpose of looking at new products and businesses. They have even paid to come there. What could be a better place to showcasing what you have to offer to these customers?
While you can achieve great benefits from these trade shows it takes considerable planning and effort to showcase your business and products. You also need to keep in mind that there are many other businesses, like yours, who are also there for the same purpose. You need to make sure you are ready to spend time and effort required to attend these shows before making a commitment. By following these tips on what to do before, during and after the show you will be able to get your money’s worth, and more from trade shows.
