Why Your Business Needs a New Logo

As you reach the final stages of launching your first business venture and focus intently on getting the products or services that you intend to offer to the public just right, it might be tempting to see issues such as finalizing the design of the company logo as something that can be put on the back burner while you attend to more important business.

In reality, logos are so deeply ingrained in modern life that failing to choose appropriately could seriously damage your prospects for success. Customers will look closely at your logo and, sometimes subconsciously, will make assumptions about your company and use those assumptions to decide if they want to give you their custom.

To many business owners, focus is usually on the likes of SEO and other forms of digital marketing. While SEO is still crucial and one of the most important elements of promoting your business, a good logo can help your business survive in this competitive age. Once you have a noticeable logo, you can hire and work with a leading Tucson SEO service to optimize your website, knowing full well that your business is ready to be completely optimized.

Color is key

The human brain subconsciously associates certain colors with certain emotions, so making the wrong choice for your logo could seriously affect your bottom line. The color red, for example, is associated with activity, intensity and aggression, making it perfect for a company such as Red Bull. Yellow evokes feelings of joy and freshness, which is why it was chosen by McDonalds. The color brown is closely associated with reliability and dependability, which explains why parcel delivery service UPS chose as the main color in their logo.

A great logo need not be expensive

Many small business owners look at some of the most recognizable logos around and imagine the companies that own them must have employed vastly expensive design consultants to produce them. This may be the case in some instances, but certainly not all. Twitter, for example, paid just $15 for its iconic logo. The famous Nike swoosh? That cost just $35. The original logo for Google was created by the co-founder of the company, Sergey Brin, using the free graphics program GIMP.

Whereas logos were once only seen on billboards, at the end of commercials or on company letterheads, the age of the smartphone means we now interact directly with logos on a daily basis. Advertising and promotional spending remains important but having a single logo that remains consistent across different mediums and different formats means that any money you do spend will benefit awareness of your brand across a wider range of services.

Don’t expect love at first sight

Although you might be tempted to go with a logo that immediately seems to resonate with both you and the values of your company, this may not be a good idea. According to Sagi Haviv, a designer at a top New York graphics firm responsible for creating some of the most recognizable images on the planet, the best logos are those that gain meaning and power over time rather than being instantly likable. Begin with the core values of a good logo – it should be appropriate for the business, uncomplicated in its form and memorable. Once you have those elements in place, you can play around with the rest until you find something that works.