5 Tips to Securing the Right Domain Name for Your Brand


Acquiring the right domain name is one of the most important things for any business owner with a website. A good domain name help a business owner build their own online presence and also make it easier for customer to locate your business online. Today choosing the right domain name has become increasingly difficult, this is because many domain names have taken given the fact that there are over 130 million domain names which have already been registered. Here are a few tips which can help you secure the right domain name for your business.

  1. Brandable Name

When looking for a good domain name it’s important to find a name which is creative and at the same time brandable. This makes it easier for you customer to find it as compared to generic names. In looking for a brand name it’s important to remember that a good brand name is the foundation of the brand which you are looking to establish. The good thing about a brandable domain name is that stands out and is memorable. You can get creative domain names at Discount Domains NZ.

  1. Use smart Keywords

Making use of smart keyword in your domain name will go a long way in making it rank much higher in the search engine result. This is because search engine makes use of certain keywords. In looking for smart keyword this may call for creativity in selecting the right words which goes hand in hand with your brand.

  1. Choose the right Extension

A good name goes hand in hand with the right extension. There are many extensions which are available today which include; .com, .org, .net and many others. Take time to determine which the best extension it is for your website. The extension that you choose will depend on the kind of website that you have. The best extension for most popular website are; .com, .org and .net.  You can also choose customized extensions which are on the rise.

  1. Keep is short

No one wants to read a very long domain name that it’s hard to understand. The goal is to find a short and precise domain name which your target customers can master and memorize. Looking at the most popular website you find that most of them have just six characters in their domain name thus this should be your target. The shorter and more strategic your brand name is the easier it is to stand out.

  1. Make it obvious

There is no point in coming up with a domain name that does not reflect your business. This is because your target customer should be able to relate your domain name and your business. In the instance that you find that the domain name that you want is taken then consider adding a suffix or a prefix which will not change your brand name that much. The name should be easy to spell out and this will help your target to easily remember it.