As the famous adage goes, “The first impression is the last impression”, it seems that businesses today cannot agree more to it.
The entire game revolves around packaging well, in a manner that will attract the attention of customers in just a glance. It is vital as it not only enhances the brand value but also plays a role in influencing the buying decision of the customer.
And, owing to this reason, brands leave no stone unturned in making their packaging as innovative, unique, and most importantly, attractive as possible. For the same, they are seen shelling out a hefty sum of money.
According to L.E.K. Consulting, “A survey of 250 brand owners in the CPG industry found 75% expect to increase their spending on packaging during the next year”.
Despite all this, some companies are still struggling to find how exactly they can cut costs without compromising with the overall appeal of the product. And we can help you with it. Read on and take notes for some simple and easy ways to do it. We assure you these notes are worth scribbling for!
- Smart Research
While it may seem to be an essential thing, it undoubtedly plays a crucial role. Your product should be packed in a manner that it successfully survives all the conditions, no matter how harsh. Whether be it air, water, or long-haul journeys to distant lands, packaging should not be hampered.
In order to ensure all this, you need to research thoroughly and explore numerous options for the types of material and design. Only after you are 100 percent satisfied with a product, narrow down your choice.
- Bulk Buy
Buying items in bulk is synonymous to saved Cost. We’ve all experienced this at some point in time in our lives, haven’t we?
Such is the case with the packaging industry too. There are a lot of suppliers out there who offer pretty great discounts when you buy essentials from them in bulk or get something printed in large quantity.
It might seem to be a significant investment for that time, but you’re massively cutting costs in the long run.
While exploring your options, ask the supplier politely regarding this as it will help you make an informed decision. Plus, make sure to maintain friendly relations with such suppliers as it shall be beneficial to you for all future purposes.
- Appropriate Size
Is your product packed in the most efficient and effective ways possible for distribution? If not, you need to make sure of it.
And, you can do this by investing in the most suitable size box or bag for your merchandise. Most importantly, you need to assess your products and choose the packaging type according to it.
Bubble wrap, mailing tubes, jiffy bags, cardboard envelopes, PIP boxes are some of the different types of packing available in the market. Look out for your product and select the packaging that goes with it.
- Minimal Layering
The logic is pretty simple here. The number of layering is directly proportional to the amount of money spent on it. This implies that the more the layering of a product, the more shall be the cost of packaging.
We understand that you are mainly concerned about the safety of the product but trust us, more layers is not a solution. A single thick layer is more than enough to ensure it reaches in a single piece to your customer.
So, please think twice before you layer it more than once the next time!
- Quality Packaging
What’s the ultimate goal of packaging? To save the product inside.
Make this happen by using quality packaging materials. Refrain from using low-quality stuff in the first place because this will only contribute to more expenditure in the long run.
Lower quality packaging material will lead to product damage, and this, in turn, will lead to an increased number of returns. This will further enhance your expenses as you will have to send a fresh product with all-new packaging. Sounds intimidating, doesn’t it?
That said, spare yourself this horror and invest in quality packaging.
Final Word
There are times when brands have to unwilling to spend more money on the packaging of the merchandise. So much so that it exceeds the cost of the product itself!
But aforementioned are some practical ways to save huge chunks on your product’s packaging. Abide by them, and you will be never be disappointed.
Additionally, if you are looking for quality packaging services that are reliable and efficient, Direct Packaging Solutions is the name to trust.
Happy packaging!
