Online shopping has skyrocketed in popularity, and this shows little sign of slowing down. If businesses want to get customers into stores, they’ve got to get a little creative. With the right tricks up your sleeve, you’ll drive foot traffic and start increasing sales. To inform your strategies, here are a few places to start.
- Improve your digital marketing
If you want to get more customers into your brick and mortar store you’ve got to work on improving your marketing strategies. There are several ways that you can enhance your 2021 marketing campaigns:
- Hire influencers to create engaging content and boost your brand power.
- Design a video marketing campaign to boost sales.
- Provide educational blog content that speaks to the values of your audience.
- Run competitions on social media, to widen your reach.
- Use marketing tools to improve campaign outcomes
- Run events
Give your customers the chance to participate in exciting events at your store. When you run events you can draw in more customers plus boost your brand awareness. The type of event that you run will depend on your store. You might choose an entertainment-based event, an educational workshop, a taster session, or a live-product tutorial. Providing your customers with an experience is a fantastic way to build rapport and drive brand loyalty.
- Unique decor & features
Want to entice customers into your retail store? What you need are unique decor and features. When you’re planning your decor, include design elements that people will want to take pictures of! Modern consumers love taking selfies and posting these on social media. If you provide lots of photo opportunities, you’ll encourage more customers into your store. (Don’t forget to provide hashtags and encourage your customers to tag you in their snaps)!
- Proper maintenance
Proper maintenance is important to keep your store looking fresh, and ensure that everything is safe. Perform regular risk assessments and have your electrical fittings inspected at intervals. Keep on top of wear and tear, from fraying carpets to chipped paintwork. Everything about your store represents your brand, so it’s important to focus on the upkeep. During the summer months, you’ll want to make sure that your air conditioner is functioning correctly. For aircon maintenance or installation, contact MTA. The service provides heating, cooling and aircon at affordable prices.
- Use pop-up booths
Pop-up booths are a great way to increase walk-ins, you might provide pop-up booths with beauty treatments, street food, or free samples? When you’re adding extra features to your store ensure that you focus on your target market research. Provide the experiences and extras that your customers will certainly love! Anything that helps your store to stand out is a real bonus.
There are plenty of ways that you can encourage customers into your store. Above all, keep focusing on your marketing strategies. Review your progress all the time, collect feedback and focus on improving. Whether you’re looking to increase ecommerce sales or in-store sales, customer feedback is incredibly helpful.
