Marketing your home improvement business is one of the most important parts of managing your business. Marketing is how you grow your business and produce new leads; it is also how you keep your old clients. There are a few essential marketing tips that you can apply to your home improvement business to get results.
- Make Sure Your Website Is Polished
According to Houzz, home improvement is a favorite American pastime. In 2018 alone, Americans spent about $394 billion (about $1,200 per person in the US) on home improvement. If you want to be a part of the home improvement revolution, your website must be eye-catching and up-to-date. You have three seconds to get the attention of visitors to your website.
Studies indicate that consumers have a short attention span when getting their attention online. Have your website professionally audited occasionally to ensure it presents your business in the best light. Your website is the backbone of your marketing. It is important to keep it up to date.
- Take Control of Your Reputation
Consumers are savvy. About 66% of consumers report that they check out online reviews before they make a buying decision. According to Comfy Living, the demand for AC in 2018 was about 15.3 million units. Before many consumers bought the units and arranged for installation, they read reviews online. You need to take control of your online reputation.
If you get a bad review, reach out to the reviewer and ask how you can make it right and if they will change the review once you have solved their issue. You can also hire someone to manage your online reputation. It is important enough to consider investing in professional help if you don’t have the time to do it yourself.
- Use Social Media to Connect
Use social media to your advantage. Social media make it easy to connect directly with your target audience. You can easily share information, open up dialogue and let your target audience get to know your business through social media. Social media marketing is popular because it delivers results.
There is a balance to using social media. If you use it too much, you risk causing information overload in the audience. If you don’t use it enough, you risk losing your audience. Finding the right balance is essential to getting the most out of social media marketing. Professional help is available if you are struggling with finding the balance.
- Share Valuable Content
Connecting with your audience and forming a relationship with that audience is essential to the success of your business. One of the easiest ways to declare your business trustworthy is to share valuable factual information. Content that provides tips and facts gets the audience’s attention and can help establish you as an expert in the field.
For example, if a homeowner is looking for information about vinyl siding, your content about how vinyl siding is weather, insect, and fade-resistant can lead a user to your business. Of course, you should always cite information sources to add legitimacy to your claim. For example, the information about vinyl siding being insect-proof, weatherproof, and virtually indestructible comes from the Vinyl Siding Manufacturers Association.
You must put the effort into marketing that it deserves to get the results you want. Have a clear marketing strategy and fully understand the available marketing tools. Many small business owners choose to let professionals manage their marketing. It may be the right option for you as well. Learn more today about marketing your small home improvement business.
