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For small business owners hiring and retaining best employees is crucial. Your best employees can help you grow the business to new heights and compete effectively in the market. It is paramount for you to offer best salary and benefit package to your employees so that your business remains preferred place to work. One of the most sought-after benefits by employees today is health insurance. When you consider rising cost of healthcare in the U.S. it is not surprising that employees want the safety and security of health insurance that employers provide. That is why small business owners should be concerned about health of their employees and provide health insurance that is economical and easy to use.