What is the Difference Between SEO and ORM? Which One Do You Need?

May 6, 2020


You can probably give an off-the-cuff answer to the question, “what is SEO?” Those of us who spend hours online each day can’t help but absorb the basic principles of search engine optimization.

A related question — “what is reputation management?” — might give you more trouble. Online Reputation Management or ORM, as it’s known on the street, hasn’t penetrated our collective consciousness to quite the same degree as SEO. That’s in spite of the fact that, when done right, ORM incorporates SEO strategy and works toward some of the same ends. ORM and SEO, for all their differences, are more or less complementary.

Which means every SEO client also needs ORM services, and vice versa — right?

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Filed Under: Marketing Tagged With:

Protecting Your Small Business Finances Is Easier Than You Think

May 5, 2020


As a business owner, you will have numerous goals, but one is going to be far more important than the rest. You need to make sure that you are able to keep your finances healthy and remain in the green. Ultimately, it’s crucial that you avoid falling into debt. More than 90% of businesses fail on the market within their first year. If you think that this happens due to issues with earnings, then you’re absolutely right. So, the question becomes, how do you ensure that you are keeping your business on the right path. Well, there are numerous steps that you can follow here. Let’s explore some of your options.

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Filed Under: Finance Tagged With: ,

A Step by Step Guide to Starting a Small Business

May 3, 2020


Starting a small business involves making critical financial decisions, planning, and doing a series of legal activities. It requires a step by step guideline involving business-oriented and creative procedures.

Sure, most people can start a business, but few can sustain it successfully, and that’s why each step is very important. A good business is just as good as its planning.  You hence want to prepare entirely before starting a business to avoid joining the thousands of entrepreneurs who close their business in less than two years.  Here is a step by step guide to starting a small business successfully.

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Filed Under: Management Tagged With:

3 Simple but Effective Techniques to Boost Your Small Business

May 3, 2020


How to grow your small business is a question that will always be on your mind if you are an entrepreneur. Finding ways to generate sales and create a more accessible brand for your company within your community is no small feat and requires a lot of work.

While there is no secret formula that can make accomplishing these goals quick and painless, there are a number of steps you can take in order to boost your small business. Furthermore, such improvements are quite simple to implement for the most part, but if done properly, they will give you good results quickly.

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6 Jobs You Should Outsource to Streamline Your Small Business

April 29, 2020


One of the most important things a small business owner can do for their business is realize they can’t possibly do everything. Neither can their small team. There are some jobs that simply must be outsourced so you and your team can focus on the operations of the business. Here are five areas your business should be outsourcing to save time and money.

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Why is Digital Marketing Important for Your Businesses?

April 29, 2020


Once upon a time, digital marketing was something only certain types of businesses did. If you were a big name on the high street or a business that had dominated your local area for decades, it wasn’t something you would ever need to consider. However, times have certainly changed!

These days if you don’t have a digital marketing strategy, you’re going to find it difficult to keep up and stand out from your competitors. The world of business has always moved at a rapid rate, but thanks to social media and the digital age, we all need to move to be able to keep up.

Digital marketing isn’t just a gimmick, it’s what customers and potential clients expect. Therefore, intertwining digital marketing into your online strategy is crucial to your business’s success. If you’re looking for an internet marketing audit, click the link to find out more.

Read on to find out why digital marketing is so important for businesses.

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How to Build a Career You are Proud Of

April 29, 2020


There are some aspects of your life where you can adopt a hands-off approach, but then there are others that you should definitely not leave up to chance. One such example of this is your career. While you’ll likely always be able to make ends meet, obtaining deep satisfaction from your work will likely always be out of reach. That is, unless you’ve actively worked hard to develop your career. In this blog, we’re going to take a look at a few key actions that’ll put you on the right path.

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Filed Under: Employees Tagged With: ,

Mastering your Contingency Plan: When Forex Trading Becomes Better

April 29, 2020


Experience is the one factor that separates a beginner from an expert. With experience comes learning and unlearning. In foreign exchange or forex trading, a massive amount of money can be lost in a blink of an eye. Beginners are not yet experts – hence, forex trading for beginners training from the very beginning for this industry must be solid. Currency can have sudden and drastic movements. Despite coming fully-prepared, sometimes, your plan A is simply not enough. Having a solid plan B is where it counts.

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Navigating No-Contact Pickup in the Times of COVID-19

April 28, 2020


With the onset of the COVID-19 pandemic, retailers are finding more opportunities through e-commerce adoption and no contact pickup. It becomes possible with technologies like automated lockers that allow retailers to maintain a steady flow of deliveries even under stringent conditions.

Contactless fulfillment is expected to become a new business tool in the future as well. Also called BOPIS or curbside delivery, it enables the customers to receive their packages at a collection point near their place at a convenient time. It has a lesser possibility of human contact, making the process of deliveries safer.

Here are the things to understand about no-contact/curbside pickup in these challenging environments.

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Filed Under: Operations Tagged With:

Benefits of Using Landlord Software for Smooth Property Management

April 28, 2020


Regardless of the industry, the use of software impacts revenue and productivity. With this, the real estate sector also takes advantage of this technological innovation. Property management has never been easier with the use of Landlord software to keep track of data and more. Whether you hire a professional to manage the software or you want to handle the task yourself, you will see impressive improvements in no time.

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