Some myths are harmless and even pleasant, such as those that involve the Tooth Fairy, the Easter Bunny, and let’s not forget Old Saint Nick and his intrepid crew of flying reindeer. However, there are other myths that are dangerous and costly — and unfortunately, myths involving owning a franchise are on this dubious list of falsehoods. That’s the bad news
The good news is that knowledge is power, and so debunking these myths doesn’t require years of research or analysis. It simply involves bringing the cold, hard facts to light. To that educational and potentially profitable end, here is the truth behind four enduring — but soon to be extinguished — franchise myths:
