Most business owners will do whatever it takes to get more sales. If you are just getting your start as an entrepreneur, you may wonder why it’s so important for you to make as many sales as possible as a business owner. Not only do you need to make sales to keep your business afloat, but you need to make connections with the consumers to build a relationship with them, gain their trust, and then turn them into loyal customers who come back for more products or services from you. Once they become loyal to the business or brand, you will start to see an uptick in sales. The uptick may continue as those loyal customers tell their loved ones about the business.