5 Ways to Protect Your Business from Frivolous Lawsuits

May 30, 2017


Many frivolous lawsuits are brought to punish businesses. They have little legal merits and very little chance of being won but are good for tying up a business in legal matters – with the accompanying costs for defending the company – and can make it difficult for small businesses to continue operating.

Defending yourself from frivolous lawsuits can be time consuming and expensive, so the best way to protect your business is by avoiding the situation that prompts a lawsuit in the first place. Obviously, there will always be people who think they can game the system but there are steps that a business can take that will minimize the impact of a frivolous lawsuit whether it goes to court or is settled.

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How to Calculate ROI of SEO Campaigns

May 30, 2017


SEO campaigns can be complicated and take a lot of time to administer. One of the things that many people fail to do when they are managing campaigns is to determine their ROI, or return on investment. While we often know a lot about our sales and conversions, the ROI is usually neglected primarily because most people don’t know how to calculate it.

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What Resources do You Need When Working from Home

May 30, 2017


There are many reasons for starting your own company. Beyond the fame and fortune of becoming a successful entrepreneur, you may also be seeking a more comfortable lifestyle. You don’t mind hard work but when you’re resting and relaxing you want to make the most of it. You want a home that is spacious, desirable, and features a few extras like a pool, a sauna, and a cinema room. Of course, as much as you’re enjoying some downtime at home, you’ll still need to check in with work. That’s why your home also has to become the center of operations.

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Are catalogues still effective in the digital age?

May 30, 2017


The digital age has changed marketing in many ways for businesses – with the introduction of a new digital platform that your audience can engage with. But what does that mean for the future of traditional methods, such as catalogues? Letterbox distribution specialist DLM reveals catalogues actually still have a place with many businesses and consumers.

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The Role of Money in Business

May 30, 2017


There are number of things that are going to incredibly important to every business in this world. Businesses from all corners will pride themselves on different things and found policies that reflect areas of importance to each individual business owner and the business that they run. While a lot of things are important to the running of a business, it is cold hard cash that takes the top spot every single time. The pinnacle of business importance is capital. The bottom line? It’s cash. It might be known to you, but this could well be a revelation that is news to some.

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What to Watch Out for When House Hunting

May 29, 2017


Buying a house is one of the most important decisions in anyone’s life. It is a big commitment that will have implications for a long time. There are number of nuances you need to consider when purchasing a house, not to mention making sure everyone in the family is satisfied with the decision. This can make anyone a little intimidated when embarking on a house hunting journey. However, when you understand how the process works, you can then make it into an enjoyable one instead of stressful. Here’s an easy guide that will make your life a lot easier.

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Gig Economy: Everything You Need to Know to Protect Yourself from Being Exploited

May 29, 2017


The gig economy has grown in leaps and bounds over the last few years, present new opportunities to a wide range of people. Unfortunately, the negative stories surrounding the mode of operations deployed by many employers have taken away some of the positives that can be linked to an increasingly gig based UK economy.  Here are some ways to ensure you are not being exploited.

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How to Turn Your Website into a Lead Generation Machine

May 27, 2017


Is your website being used to its full potential? The website can be used for number of different purposes besides just providing the information about your company. It can become one of its most valuable assets if it’s used in the proper way. One of the effective ways you can use the website for is to generate leads that can eventually convert to sales and revenue. Below are some changes you can make to your business website to turn it into a lead generation machine.

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The Do’s and Don’ts of Print Advertising for Small Businesses

May 26, 2017


Print advertising remains one of the most effective marketing tools available and still manages to stand the test of time, even with all the latest innovations in the world of digital marketing. However, for print advertising to be effective, it must be done the right way.

Effective advertising is all about effective communication, especially when it comes to print advertising. But before you devise a print campaign, you must ask yourself a number of questions.

Is the message reaching the intended target? What can you do to ensure your message attracts the attention of your target audience? What type of print media best suits your needs and budget?

If not done correctly, print advertising can be a huge waste of money. Here are some of the do’s and don’ts in print advertising for small businesses.

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5 Home Improvement Franchises to Consider in 2017

May 26, 2017


Everyone who owns a home can all agree that you can always find a way to fix, polish or improve something. With today’s hectic schedules, it’s much easier for homeowners to let the professionals handle all home related issues. That’s one of the major reasons why the concept of investing in a home decoration franchise can prove to be extremely lucrative. In fact, statistics indicate that home decoration is a $300 billion market that is expected to rise. In this post, we’re going to take a close look at five of the best home improvement franchises that are available.

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