5 Keys to a Successful Trade Show for Small Businesses

March 30, 2017


Small business success is rarely easy. It can be challenging to build your brand with limited resources, but one simple way to get increased exposure for your business is to attend trade shows.

An industry trade show provides many benefits: it helps you increase your customer base, build relationships with other small business owners, connect with vendors, and introduce your product line to the public.

Since trade shows can be expensive, as well as labor intensive, the trick to getting a great return on your investment is to prepare well ahead of time. You need a clear idea of how you plan to set up your table or your custom pop up tent and a good strategy on how to engage visitors when they visit.

Here are 5 suggestions on how to do well with trade shows:

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Filed Under: Marketing Tagged With:

How to Reclaim Lost Business Mojo through Digital Marketing

March 30, 2017


As a small or medium sized business, you probably have never pictured yourself as capable of competing with big companies with entire marketing departments and million dollar budgets. When business gets slow, you struggle to keep your head above water and riding the waves of success feels like a long way off.

Digital marketing has changed the playing field for everyone, but especially for small to medium sized businesses who can now compete and grow in ways that they weren’t previously able to. Everything from cost to customer interaction is different online, and these changes work in a way where if you have a strong digital strategy placed in capable and professional hands, your small business will be able to able to compete in a big way.

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Filed Under: Marketing Tagged With: ,

How to Harness the Power of Existing Customers to Get New Ones

March 29, 2017


A good business person should always be looking for ways to bring in new leads. Broadly, there are two categories of building leads. There’s the interruptive method of using advertisements and popups that divert attention toward you and there’s the organic method of building a presence that naturally puts you in the way of attention. Either way, the business and the brand are speaking for themselves. However, there might be more potential in getting your customers to speak for the brand and, in turn, use them to build new leads.

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Filed Under: Customers, Marketing Tagged With: ,

Why Online Local Listings Are Vital to Your Business

March 29, 2017

Search engine optimization has evolved several times since the concept first came to light, and as a business owner who must constantly find ways to improve your page’s SEO rankings, you have had to no doubt evolve along with it. Businesses that do not keep pace with new trends and cling to old SEO techniques usually find themselves failing, and one of these newer trends is to remain relevant in local business search listings. No matter what search engine you register with or what SEO keywords you use, being visible in local directories can give your business that extra online presence you have been looking for.

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Taking Your First Steps in Business? Read This Guide First

March 29, 2017


Starting out in business can be daunting. Especially when you’re on your own you may feel as if you don’t really have anyone to lean on and nowhere to turn for those first few months. There are always places online to go to where you can chat about your problems and worries and get helpful tips and advice. If you’re starting out as a blogger, this may be very exciting as there are so many people starting in this exciting industry, and online and social media is a great place to start to get help. You can always turn to someone and a lot of companies offer free advice to new business startups, even banks if you are looking for loans and some solicitors and accountants. There are also some really good business courses to take locally, some are free, but some you may have to pay a small fee, it all depends on how much you want to learn but look at local colleges or universities.

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Filed Under: Strategy Tagged With: ,

Tips for Pursuing a Career in Healthcare Industry

March 29, 2017


A career in health can be hugely rewarding. Being able to help out in some way is immense. The career can range from managing healthcare professionals to being one yourself. If you are the type of person who takes pleasure in helping people then this is surely the job for you. Nothing helps a person more than facilitating their recovery or ensuring their health is at a level they are happy with. There are dozens of career paths for you, yet there are certain things you need to bear in mind before going ahead and plunging in head first.

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Filed Under: Employees Tagged With: ,

4 Signs You Might Be a Wantrepreneur

March 28, 2017


Most of us know what an entrepreneur is – that real go-getter who opens at least one successful business despite a certain level of financial risk.

On the other hand, a wantrepreneur is essentially a wannabe entrepreneur. They may love the idea of starting a company, working for themselves and calling their own shots at work — but they have not made that all-important leap between wanting to and actually doing it.

If you feel you might currently be more of a wantrepreneur than entrepreneur, but are really trying to change your figurative spots when it comes to your work, check out these classic signs, as well as how to overcome them:

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Filed Under: Management Tagged With:

5 Ways to Organize Your Office Space to Improve Productivity

March 28, 2017


Keeping an office space and desk area clean, organized, and functional is a whole lot easier said than done. Even with the best intentions, it can be pretty easy for the space to become cluttered rather quickly. If you’ve been finding it hard to locate items you need, move around the space, and have a general sense of disorder as you look around, then it’s probably time to get organized.

Here are five simple techniques you can use to help organize your office and desk space, which will make it a more enjoyable and productive environment to be in.

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Filed Under: Operations Tagged With: ,

3 Tips for New Contractors to Grow Their Business

March 27, 2017


Contracting can be a very profitable business. A good contractor can make a lot of money once they have established a solid customer base. However, establishing yourself takes lot of time and effort. You have to gain the trust of your customers and maintain high standards to be able to generate repeat customers and get new ones through word-of-mouth. Taking care of these basic steps is necessary, but not sufficient to succeed in the contracting business. Here are additional tips you can use to grow customer base and expand your business.

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Filed Under: Management Tagged With: ,

How to Ensure Your Charity Organization Accomplishes Its Mission

March 27, 2017


Running a charity is like running a business in some ways, but in others it is totally different. There are few of things you need to assess and come to grips with before sending aid or money abroad. To grow your charity you need to prove that it is successful and helping people. However, to do this you need to implement a large array of systems and control to ensure you are having the desired effect, whilst making sure everything is above board and working well.

This guide can help you ensure that you are on track, while also giving you tips you can use in the execution of your charitable work.

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