How Can Data Mining Help Small Businesses Gain Competitive Advantage

January 24, 2017


Seeing how the customer is always right, a business that already knows what their client is thinking will leave both parties feeling happy and satisfied. A great modern day tool that lends itself to understanding the customer better is called data mining. Data mining has been around for a while, and its use has brought great outcomes to customers and business owners alike. Today’s data collection is affordable and reliable, and it’s something that could be done internally as well as with help of professional external companies, and the information gained can be successfully used and combined with the company’s knowledge management system solutions.

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Is Your Business Prepared for DDoS Attack?

January 21, 2017


Distributed denial-of-service attacks (DDoS) used to be something only talked about in cybersecurity and hacker circles, but in the past few months DDoS has found its way into the popular lexicon following high-profile attacks last year. After all, it’s hard to ignore DDoS when you can’t access your Spotify playlist or Twitter feed.

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Growth Hacking 101: Adopting Brick and Mortar Techniques for the Web

January 21, 2017


A lot has changed for businesses over the past few decades. In the past, most businesses were set up in a physical location – offering services or goods from a storefront. As technology has improved, and become a more integral part of our lives, many businesses are now choosing to be conducted solely online, and are abandoning the old brick and mortar methods. While the days of every business having a store may be gone, that does not mean the techniques that made them successful are gone with them. Many of the tools that work for brick and mortar establishments can apply to the web, as long as you are willing to tweak them a bit.

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Infographic: Challenges of Email Marketing Strategy for the Modern Marketer

January 20, 2017


The constantly evolving world of marketing means that the marketers have to stay on their toes at all times to stay up to date with the latest trends and changes across the industry. There really is no time to sit back and reflect on your latest successful campaign, you have to come right back with another, even more successful campaign using your marketing expertise and research.

If you don’t have the time to master all of the latest trends, we have summarized them in this infographic which outlines the 7 main email marketing strategy challenges that marketers face and provides some useful tips on how to combat these challenges.

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5 Tips to Improve Employee Communication and Engagement

January 19, 2017


Employee communication is a pre-requisite for improving the employee engagement. Lack of communication from the leadership can create an environment of suspicion and rumours that becomes counter-productive to managing the business. This in turn can hurt your customer service and eventually sales. It is imperative that business leaders find ways to improve not only formal communication with employees, but informal, ad-hoc communication as well. Use the tips below to do just that.

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Getting IT Right: Hardware, Software and Support

January 19, 2017


IT is undoubtedly a big part of the modern business environment. And that’s not something that is about to change. So, that means your business needs to get its approach to software, hardware and IT support right. Failure to do so can have dire consequences on your business. Just think about what happens when you visit airline’s website to book tickets and it wouldn’t load the webpage. So how can you ensure that you don’t end up in similar situation? Read on to find out more.

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Review of Accounting Software for Small Business Needs

January 16, 2017


Accounting is an integral aspect of every business. However, keeping track of all your billing, payroll, invoicing, and stock is not an easy task, especially if you’re not good at dealing with numbers. Moreover, having all that paperwork to keep track of makes it very easy to lose important information.

For these reasons, prudent business owners are investing in accounting software to handle things more efficiently. Here, we examine some of the best accounting software’s that you can rely upon to efficiently handle the financial aspects of your business.

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5 Important Tips to Pick Web Hosting Provider for Your Business

January 16, 2017


If you are launching your first business website, you will need to choose a suitable web host first. The host is where your website is essentially stored online so that people can access it. Selection of web hosting provider is an important decision that should not be taken lightly. Picking a wrong provider that has slow response time or, even worse, cannot keep the website up and running can have a significant negative impact on your business. Use the tips below to find the best web hosting provider that fits your business needs.

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6 Steps to Creating Precise Instructions when Outsourcing Projects

January 15, 2017


In this day and age, companies have a lot more flexibility and different options are available to them when it comes to dealing with business growth, and outsourcing has become a common tactic used to save time and reduce expenses.

If you have researched how to outsource your projects properly, it means that you have already chosen to take your business to the next level. Now, all you need to do is to make sure that you have created precise instructions for all your outsourcing projects, so here are a few guidelines you should pay attention to.

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New Generation of Solutions to Help Small Business Owners Accept Customer Payments

January 15, 2017


If there is one thing all small business owners agree on it is that they are paying a lot on credit card processing fees. They are caught between a rock and a hard place when it comes to accepting payments from customers using credit cards. On one hand they have to accept credit cards from customers or stand to lose many of those valuable customers. On the other hand, the credit card processing companies charge them a fortune to be able to accept those cards. It is not uncommon for small business owners to pay 3-4% of the sales to credit card processing providers. We provided some tips to reduce credit card fees in earlier article. Is there anything more they can do?

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