Infographic – Why You should Hire more Women in Executive Ranks

September 21, 2015

Marissa Mayer
Women run 30% of the world’s businesses, but make up only 5% of the executives at large corporations. Research proves that corporations see financial benefits when they have larger population of female executives. Women are considered as being more honest and ethical. They also provide fair pay and benefits as well as pay more attention to mentoring employees all of which lead to higher employee engagement and greater growth. Here is an Infographic that provides insights into female run corporations along with benefits they provide.

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Zen and the Art of Losing a Customer – Lessons from Avis Car Rental

September 20, 2015

Avis
Your front line employees who interface with customers regularly can make or break your business. These are the people in the call center providing help and answers to customers as well as calming them down when they call with complaints. They are also the ones working at front desk who direct customers properly and guide them through paper work, etc. When this employee is a manager with an authority the stakes are multiplied. At least with the employee the customer has hope to take the complaint to the manager, but when the buck stops at the manager and when the customer has lost all hopes of getting problem resolved you can be sure to lose him for life!

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How can Businesses Improve Security and Efficiency with Plastic ID Cards

September 18, 2015

Picture ID
In places such as schools, hospitals, leisure centres, sports clubs, building sites and many different businesses, there will be lots of different people onsite. In all of these places, it is important that you are able to identify people. This is so that people are able to know who they are talking to and what position they hold, but also for security reasons. This can be achieved through the use of high quality identification cards. These cards should display a photo ID, as well as all the relevant information about the holder. These ID cards can serve a bigger purpose than this however, and they can help to improve the entire operation that the business or organisation is running.

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Creating a Better Digital Marketing Strategy for Your Business

September 14, 2015

Digital Marketing Strategy
One of the most important factors to having a successful and competitive business is having an ability to engage with customers on a regular basis. The latest advances in technology, and of course the growing popularity of social media has made achieving this much easier than it has ever been. However, few brands are actually sitting down and planning a proper digital marketing strategy. Here are some helpful tips that can be used to build a better digital marketing strategy.

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Changes to Google’s Local Search Results and Its Impact on PPC Advertising for Small Business

September 10, 2015

PPC
If you are running a business with a physical ‘brick and mortar’ location, it is important that you get good search engine results when someone looks for the kind of thing you offer in your area. Unlike businesses who can sell to anyone in the country or even the world regardless of their own location, businesses like restaurants, small retailers, salons and clinics need people in their area to be able to find them, and don’t necessarily benefit from being found in searches by anybody else.

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3 Ways to Save Money When Doing Business Overseas

September 3, 2015

International Travel
International expansion is one way to grow business for many small business owners. After all, there is large untapped potential in countries such as India and China with their growing middle class population. These people are earning significant disposable income is are ready to use it on items imported from developed countries.

International expansion, however, comes with its own risks and stress. It is neither comfortable nor cheap to travel internationally – a necessity when you are trying to find partners, customers or vendors in those countries. You have to deal with significant expenses for airfare, hotels and other travel necessities. Dealing with jet lag and the unknown hassle of foreign countries adds to the headaches. The three tips provided below can to some extent alleviate your concerns about cost of international travel.

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Importance of Groundwork when Opening a New Business Outlet

September 2, 2015

Business
While the UK economy may have grown at a rate 0.7% during the second quarter of 2015, the level of sentiment that existed after the Conservatives landslide victory has dissipated somewhat. With a potential collapse in the Chinese economy and issues surrounding Britain’s future relationship with Europe, it is crucial that businesses remain vigilant and pay attention to even minute details if they are to succeed in 2015 and beyond.

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How to Increase Data Storage Capacity without Buying New Hardware

August 31, 2015

Virtualization
One of the downsides of growth in any business is the need for increased investment. Maybe new premises, more staff, and often, more computing power is required to support expansion. Computer hardware is a major investment as it’s not just the equipment itself but often extra maintenance and space required to support them.

Growth in companies can be rapid – a design consultancy with more basic needs can be tomorrow’s full service online resource with commensurate increased IT requirements.

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5 Customer Onboarding Mistakes Every Business Must Avoid

August 30, 2015

Customer Service
Attracting, converting, and retaining customers are goals of every onboarding strategy. It may sound simple, but with so much competition for people’s attention, it takes a well-executed strategy to succeed in gaining people’s interest and loyalty. A customer’s first experience with your website can make a lasting impression, and so it’s important that you ensure that two of you get off on the right foot and develop a strong rapport immediately. When it comes to onboarding, the biggest mistake is likely the lack of a solid plan, but in addition to that, here are some of the most common onboarding mistakes and how you can steer clear of them.

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A Fresh Approach to Equipment Training to Manage Risk

August 30, 2015

Equipment Training
Any person who is required to use equipment at the workplace needs to receive an adequate level of training in order to comply with health and safety requirements.

There are several ways by which your business can approach your training needs to meet certain minimum standards. You can either take the view that the bare minimum to meet legislation will suffice, or hopefully, you will take a fresher approach to equipment training and seek to empower employees with the skills and knowledge that will help them to develop a greater level of competence.

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