When it comes to starting small business location is everything. Where you locate your business can eventually decide whether the business will survive in the long run or will encounter headwinds forcing you to shut it down or relocate it. This is especially true of retail businesses that largely rely on customer foot traffic. I have seen number of promising business that had to close down because they chose the wrong location.
Large retail businesses have dedicated real estate departments whose job it is to scout locations for expansion. Now, small businesses cannot afford to have a department to focus on real estate, but that doesn’t diminish the attention you have to give in choosing a location for your business.