Effective Techniques for Logo Marketing

July 13, 2012

Sponsored Post (Brought to you by Specialty T-Shirts)

These days it has become increasingly difficult to escape advertising in our society. Advertisers are targeting variety of venues to put their logos. You can find them on the public buses, subway stations and even public restrooms!
Roadside billboards have long been the staple of advertising and part of American highway fabric. One place many advertisers often overlook is what I call the walking billboards. Large companies visiting the trade shows and other promotional events have long promoted their brands by putting their logos on the t-shirts. However, this has not been utilized by small business owners very well. Effective promotions on the t-shirts and other clothing accessories can generate awareness and subsequent inquiries for small business owners leading to higher sales.
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Filed Under: Marketing Tagged With: ,

Can’t Keep Up? How to Delegate to Succeed in Small Business

July 11, 2012


“No person will make a great business who wants to do it all himself or get all the credit” – Andrew Carnegie. Show me a small business owner who doesn’t like to delegate, and I will show you someone who will not be able to grow beyond a certain point. Small business owners are called Chief Everything Officers (CEO) who are required to take care of all aspects of running a business. If you do not have good time management skills you are going to run out of steam at some point.
A big part of time management skills is learning to delegate tasks to others. The problem is, not everyone feels comfortable with delegation for the fear that if they do not take care of tasks themselves they will not be completed to their satisfaction. This is a myth! From my own experience I can tell you that with proper planning it is possible to successfully delegate tasks and get them completed to your satisfaction. After all, there are only 24 hours in a day, and you have to go to sleep at some point! So what is the secret to successful delegation? Read on…
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Filed Under: Management Tagged With: , ,

5 Lies Marketers Tell to Small Business Owners

July 7, 2012


What good is the marketer if he cannot help you sell the “Brooklyn Bridge” that you (supposedly) own? After all, the job of the marketer is to help business owners sell their products no matter how bad the product may be! But before the marketer can sell that “Brooklyn Bridge” he needs to sell himself to you, the business owners, and convince you that he is the right person for the job. And therein lies the potential issues with hiring marketers.
The marketers will do anything to get your business, even if it means stretching the truth – commonly known as lying. There are many marketers who promise the moon to business owners and make them spend money on the programs that don’t produce any results. I have always maintained that business owners first need to focus on business fundamentals before spending money on marketing. My 5 fundamental rules of marketing highlight these points. I also showed why business owners should not waste their money by making common marketing mistakes Here I will show 5 promises (lies) marketers make that you, as a business owner, need to be wary of.
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Filed Under: Customers, Marketing Tagged With: , , ,

SohoOS Provides Free Tools for Small Business Owners

June 30, 2012


Those who are regular readers of this blog know that I am a big supporter of small businesses many of whom feel that they are at a disadvantage when competing with large corporations. I firmly believe that not only can small businesses compete with their larger rivals,but can beat them at their own game. We showed some of the techniques you can use to beat large competitors in earlier post.
In my view large corporations gain advantage against smaller rivals with economies of scale and having better access to capital and business tools. However, the Internet is changing the playing field in favor of small business owners. SohoOS is one promising start-up that aims to level the playing field in the area of business tools. SohoOS shares our vision of helping small business owners effectively compete with and beat their larger rivals who hold unfair advantage.
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Filed Under: Technology Tagged With: , ,

Do you Trust the Company you have Hired?

June 24, 2012


One of the greatest things about the Internet must be the availability of so much information for free. However, it’s also a public forum where anyone can publish so-called resources without a system of peer review. If you’re basing your business decisions on information gathered from the Internet, you need to make sure the sources are valid and reliable.
Wikipedia is a prime example of user-generated content that isn’t always reliable. However, it has a system of citation or reference that identifies the source so that users can follow the trail of information. In Wikipedia, citations are contained in footnotes (links at the bottom of the page), although they also sometimes appear in the main article of the body.
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Filed Under: Buyers, Management Tagged With: ,

Customer Service Lessons from my Poor Olive Garden Experience

June 19, 2012


I am always on the lookout for lessons to be learned from my own experience as a customer. I believe small business owners can learn a lot about management and customer service by putting themselves in the shoes of customers. I was presented with such an opportunity when we visited Olive Garden restaurant in Auburn Hills, Michigan over the weekend. This was a special treat from my daughters on Father’s Day.
While I have always liked Olive Garden’s delicious food particularly the soups and salad my experience on this day left a lot to be desired from such a reputable national restaurant. Here is what happened:
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Filed Under: Customers, Management Tagged With: , , ,

Do not Take these 5 Actions when New Competitor Moves to your Neighborhood

June 16, 2012


The scenario may look familiar to many small business owners. You are doing a brisk business with loyal customer base. The sales are growing steadily. You are making decent profit. The same holds true for other competitors in the neighborhood. The existing customers in the town are divided between your and other businesses. In short, equilibrium has been established amongst existing businesses.
And then, a new competitor decides to get a piece of the action. Suddenly, everything changes. The new competitor tries to grab customers with lower price and increased marketing. The existing ones try to hold onto their customers. Employees will leave for bigger opportunities. It’s as if someone threw a stone in the calm waters causing ripples everywhere in the neighborhood.
The initial reaction for many existing business owners may be to counter the new competitor with force right away to ensure these ripples do not cause significant damage to your boat. However, this may be a mistake. The best strategy may be to watch and plan for the future before taking radical steps. In particular, it is important NOT to do the following right away.
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Filed Under: Customers, Marketing, Strategy Tagged With: , , , ,

Is your Business Prepared to Sell to these 5 Customer Types?

June 12, 2012


Many small business owners fail to understand the customer base they serve and end up not being prepared to sell to those customers. How many times have you thought about various types of customers that you are selling to? Is your business ready to serve those different types of customers? Do you have marketing programs in place to attract those customers in the first place? Important questions to think about, isn’t it?
Different customers have varying types of needs. Some are looking for bargains, while others will pay premium for the quality product. By understanding the needs of customers your business can determine which customers are right for your business. You can take this approach one step further and develop customer personas based on the customer needs and purchasing habits. Personas are helpful in not only identifying the customer types, but also tailoring your marketing and operations to serve their needs. Below we have identified 5 such customer personas. Think about which ones are usually doing business with you and whether your business is prepared to serve their needs.
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Filed Under: Customers, Management, Strategy Tagged With: , , ,

What can Subway Teach you about Growing the Business

June 9, 2012


Trivia question: Name the franchise with most number of locations in the world. If you answered McDonald’s you are wrong. The new king of the franchise world is Subway. It surpassed McDonald’s in 2011 with 33,949 worldwide locations compared to Mickey D’s 32,737. The franchise that started with mere $1,000 by Fred DeLuca in 1965 has seen phenomenal growth in the last 10 years.
Subway has been able to grow consistently year after year by following principles that can be applied to any small business. We have studied and analyzed those principles and present them below for small business owners to apply to grow their business in a similar fashion.
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Filed Under: Management, Marketing, Sales, Strategy Tagged With: , , ,

What can Small Business Owners learn from Greek Crisis

June 6, 2012


Unless you have been hiding in a cave for the last couple of years you know Greece is on the verge of economic collapse on the scale not seen before. The unemployment rate is a staggering 22% and they are expected to default on their loans unless they receive yet another round of financial help from their neighbors and EU partners.
While it may be tempting to think of Greek situation as unique, it is not far-fetched to think of an analogous scenario for small businesses. After all, as we show below the reasons behind Greek crisis are prevalent in many of the businesses – both large and small. That’s why Greek crisis holds important lessons for business owners in how not to get into the financial disaster. Below is our attempt to explore reasons behind Greece’s failure and how they apply to small business owners.
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Filed Under: Finance, Management, Strategy Tagged With: , , ,