If you don’t have a strategy to deal with Internet and social media you might be in a danger of losing lot of business. Just look at this article in Detroit Free Press past Saturday. To summarize the article – a student from Western Michigan University claims his car was illegally towed from his apartment complex by the tow truck company. He created a Facebook page to fight with the towing company and attracted 11,000 “fans” on the page; who joined him in the revolt saying they too had similar complaints against this company. The result was that that towing company lost half of its commercial accounts.
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