You’ve probably been inside one, maybe even bought something from one: Pop-up stores are becoming increasingly popular in both small and big cities. And they’re also an increasingly popular way to revitalize neighborhoods across the U.S. by bringing new life and energy to vacant retail spaces.
These temporary retail spaces offer a great opportunity for entrepreneurs, artists, and small businesses to showcase their products and services, while also attracting foot traffic and generating buzz in the local community.
We recently asked Lorenzo Bonfiglio, Head of Expansion and Strategy for xNomad, a Swedish marketplace platform that specializes in short-term retail pop-ups, to share some thoughts on how this works.
