The internet is the greatest information resource in history but with more web pages online now than there are people in the world, it’s becoming increasingly difficult for website owners to attract and retain users.
It’s well-proven that users normally spend a maximum of 15 seconds on a web page before clicking back for other options. With the vast majority of internet traffic being generated by search engines, users are spoiled for choice when it comes to content and the temptation to click back can be huge if they aren’t immediately presented with the information they’re looking for.