Small businesses have two things in common. First, they have a product or service that they have crafted and honed to a point at which they’re ready to show the market what they’ve been working on. Second, they want to shout about their product or service and need to find the most cost-effective way to do so (there’s no point in having the shiniest apple on the shelf if no-one knows the shelf exists!). This is going to take some research – you may wish to follow a marketer who delivers regular content on complementary themes, such as the podcast from marketer John Winsor, for example.