It’s surprising how so many people still see packaging as a detail. This is literally the first thing people see about your product. It can also affect your whole operation and the success of the product at so many levels.
It can have a direct effect on shipping, for instance, or the stability and shelf life of the product. Then there is the ethical aspect you have to worry about. Packaging should play a major role in your manufacturing decisions, and one mistake could end up setting you back or ruining your product’s chance of succeeding in the marketplace. Here are a few reasons why packaging is just as important as your product.