Insights, Ideas, Results
Your working environment can have a significant impact on your staff productivity. The office layout, wall colors, decoration and other surroundings can help or hinder the creativity and output produced. No wonder Google and many other companies spend so much attention and money on office buildings and furnitures.
What factors do you need to consider as you look to improve the working environment to boost productivity, creativity and employee retention for your company? Here are some ideas:
Many small business owners consider the cost of electricity as fixed and do not pay much attention to it. They receive a monthly bill in the mail, make a payment and move on with their daily business. For some, even if they want to do something about it, they feel helpless thinking that they do not have many options to save on electricity, other than to cut the usage.
While this may have been true in the past, many options have opened up recently that can help small business owners save money on their electric bills. Some of the options are driven by the elimination of monopoly and rise of competitors. Companies such as commercial electricity suppliers British Gas have been very proactive in helping business owners with ideas and presenting them with alternatives that can be tailored for specific situations.
The times when the Internet was just a haunt for geeks are over. It’s not even a novelty that in today’s world, everything is now online. The World Wide Web is now such an essential and integral part of our world that if the Internet ceased to exist tomorrow, the economy would be brought to a standstill. However, what is (relatively) new is that people are no longer limiting themselves to just passively reading and searching the web. Nowadays, anyone can actively contribute to the Internet and almost everyone does: Facebook, Twitter, Blogs, Google Plus – these are just the most obvious examples. Online, the possibilities are endless and if you want your business to stand out in today’s market, you simply can’t ignore this trend.
Event marketing is one of the areas that don’t get as much attention from small business owners as other types of marketing. Most business owners are comfortable spending money with advertising on traditional media such as newspaper, magazine, radio, TV or Internet. Advertising on these media does not take much time and effort and is deemed to be proven over number of years.
However, if you are not participating in exhibitions and events such as trade shows, home shows and such you may be missing out on one of the best avenues of putting your business name in front of potential customers who are already interested in your products.
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Making an impact on the World Wide Web can be daunting for small businesses. The initial instinct is often to appeal to the largest audience possible online. However, when your brick and mortar business is located in a provincial town, small businesses can benefit better from local SEO than an all-encompassing search strategy. Optimising local search listings can help small businesses increase their online presence with limited budget.
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Relocating your business office requires a lot of planning and attention to details. You may have to temporarily close or scale down your operation, which can result in financial loss. Your new location may inconvenience your existing customers and business associates. In your hurry or enthusiasm, you may overlook many things crucial to the success of your business. Therefore, you must plan your business relocation with utmost care and execute every step meticulously.
Here are 6 tips on how to relocate your small business office:
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Most companies now use at least some level of social media to promote their business. Assuming your company uses this method of promotion, it is important to ensure that your online message is professional and consistent.
Large companies create detailed social media policies to make clear to staff exactly how their businesses can and should contribute to these online platforms. This ensures that the company creates the correct impression across all of their online presence – from blog posts to Twitter “tweets.”
Given the high visibility and spontaneous nature of social media, it is fair to say that creating a social media policy is equally important for a smaller business, to ensure that costly mistakes are not made when interacting with customers online.
According to a nationwide survey conducted by the National Cybersecurity Alliance, 73 percent of small businesses rely on trusted Internet connections and 77 percent report that information security is of the utmost importance. Despite this, over 87 percent of small businesses are unprepared for data breaches that may occur online or through other, traditional methods.
If you are like most small business owners you don’t pay enough attention to saving for the long-term. After all, when you can invest money in your own business and get higher return than saving at a bank why wouldn’t you reinvest in your business instead of saving it. Many business owners do not even keep their personal and business finances separate. Their accounts and expenses are intertwined moving money from personal to business and vice versa all the time.
This could be a big mistake. As much as you would like to invest your money back in the business this can create number of issues potentially not only impacting you, but your family too. First of all, if something goes wrong with the business you could lose it all with no rainy day fund to tap into. The tax authorities will also come down hard in audits if you cannot show how your personal and business finances are kept separate.
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There are few decisions as important as hiring employees when running a small business. Hiring the right person can take your business to new heights. On the contrary, it doesn’t take long for the business to go in the ditch if a wrong person comes onboard. After all, all businesses, large and small, are largely dependent on their employees to keep them going. The owner or the manager alone cannot take care of everything.
Attrition remains a big problem for all small businesses. It is not surprising to find replacement of the entire workforce within a year. Many small business owners feel as if they are in the constant hiring mode – advertising, interviewing and onboarding employees. How can you expect to do rigorous job when you are always in the hiring mode? However, taking right steps early on and spending extra effort in finding and retaining good employees can pay off in reduced attrition rate, taking care of the nipping the problem from the bud. In an earlier post, I discussed 5 things small business owners must do when hiring. Here we will look at the corollary. What are the traps small business owners should avoid to ensure they don’t end up with bad apples in their employee crew?
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