A business logo is not just a name or graphics that tells customers who you are. It is a lot more than that. A logo is your business identity. It represents characteristics of your business that tells customers who you are and what you stand for. If done right a logo can stand the test of time and make your company memorable in the world for decades. Just think about some of the logos you are familiar with. How quickly do you know what company it stands for without even having a single word in the logo! Nike Swoosh! Apple! McDonald’s Arch! The list goes on and on. Such is the power of a memorable logo!

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Every company wants to stand out from their rivals in a crowded marketplace to get customers’ attention. Unfortunately, one thing that may be letting lot of businesses down could be its branding. So, if you want to become an industry leader, you must focus on creating a recognizable brand that will drive customer engagement and boost your revenue. Just think about what world’s well-known brands such as Apple, Google, etc. have done to achieve that status.

Not sure where to start? Read our informative advice on how to create a well-known, successful brand.

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Enhancing the perceived value of a brand is one of the most valuable actions a business can take. It separates similar products by creating a perceived value that allows the product or service to resonate important qualities to their customers other than price. Fewer than 20% of products and services in each market gain the lion’s share of revenue and profits. Branded promotional products always outperform non-branded ones, which are seen as a commodity. Below are a few action steps that your business can take to leave a long lasting impression.

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