It is not only possible to fight with large business; but to win big in this battle. Are you the owner of small business that is fighting for customers and sales with the big, national chains? How do you win the battle when you know you are outnumbered in every way? I just found out how one such business is doing one customer at a time.
I was at the auto mechanic shop the other day to fix the coolant leakage on my old car. The service I received there made me think what it takes to make a first-time customer come back for the rest of his life. Let me explain…
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