SEO is something that we are all a little fed up with. You have to source your keywords, implement them, ensure you are up to date, shorten your URLs – there are a million little things to be done.
For most of us, finding a trusted local SEO company, is the most obvious way to proceed. If you are forced to do it yourself, however, here are the best 11 practices you shouldn’t ignore in 2021.
Do you have a SEO game-plan for 2021? If not, let’s help you get started.
- Monthly Review
Once a month, you should be looking at your keywords, looking at your site, and thinking about how you can make it all work better.
- Search for Searches
On a regular basis, you need to be scouring the internet to find out which keywords are still in use – or which algorithms are changing. Since everything on the internet evolves over time, you will be sure to catch a few new results.
- Meta Tag Everything
Every article, blog post, or piece of news that you announce, ought to have a tagline for it. If you aren’t any good at this, you can hire a writer to do this for you through sites like PPH. While you are there, have them review your website as a user for a small fee. This gives you more feedback on how to improve.
- Images and Words
Wording is important – but you can also optimize images. Make sure they are not stretched beyond their capacity, that they are wrapped to the text, and that they have accurate descriptions for the visually impaired. Google sees all of this as more useful.
- Link Internally
Ensure that you are linking between your own pages, rather than relying on the user to navigate from your menu. This makes the user experience more pleasant while also boosting your page’s worth in the eyes of search engines.
- Speed up your Site
Engage with user testing to ensure that you are optimised for speed. If your website is too slow, users will navigate to faster pages. High numbers of images or videos can slow you down and eat up your client’s data, in which case they might avoid your page altogether.
- Build Backlinks
Collaborate with whomever you can in order to get those backlinks. The more you have, the more useful your site is judged to be.
- Test your Search
If you have a page search function (and the bigger the page, the more you need one), you will lose clients. Make everything easy to find or they will look elsewhere.
- Cluster Up
If you don’t want to be deliberate with your keyword use (it can feel a bit wooden), then try writing to clusters of keywords, instead. If you can manage to group together answers to client questions, you are even more likely to bring in new clients.
- Use your FAQs
Just like how your contact page can record your physical location, your FAQs can hit all of your long tail keywords in the form of questions and answers.
- Remember Mobiles
Since a large number of clients are buying through mobile phones right now, don’t forget to optimise your site with them in mind!
Image credit: https://imagesource.io/images/seo/
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