Does Email Still Matter in 2019?

March 19, 2019


Email has evolved from a messaging service to a multi-purpose tool. Its most common use today is marketing using mass email services.

The original purpose of email was to allow for the instant sending and receiving of messages. Pretty similar to SMS, except it was (and still remains) free. However, this was by no means its only purpose. Email was also used to transfer files and receive newsletters and announcements. As for the latter, an evolved form is still going strong. Added to that are electronic bills and documents, which keep the planet greener, not to dive deeper.

Another original purpose of email that remains evergreen is identity verification. A great many web services require email notification and also use emails to notify the user about novelties and updates to their accounts.

Finally, business communication still relies heavily on the email technology for message service, albeit there are alternative web services serving the same purpose.

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3 Ways You Can Avoid Marketing to Unqualified Leads

March 19, 2019


A business with universal appeal is hard to find –– especially in today’s environment. Even the most wildly successful brands on the planet such as McDonald’s, Google, Apple, Amazon (etc.) have plenty of detractors. And while small businesses should definitely seek to expand their customer base, marketing to unqualified leads (AKA people who are not interested in your product) is not a good idea. In fact, marketing strategies that fail to generate qualified leads are largely counterproductive. Here, we’ll explain how marketers can avoid wasting time with unqualified leads and make better use of their time:

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3 Proven Ways to Improve Google Ranking of Your Business

March 14, 2019


In order to stand any chance whatsoever of attracting customers in today’s climate, you need to improve your business’s Google rankings. In this case, page two will just not do — you need to be appearing as high as you possibly can on page one of the SERPs whenever a search is conducted in your market!

Here are three ways you can improve your business’s Google rankings:

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How to Increase Sales Leads Using PPC Campaigns with Google Ads

March 7, 2019


Google Ads has revolutionized the world of advertising in the last decade. Since they started in 1998, they have created a multi-billion dollar business by developing solutions to help people find the most relevant content for any query they may have by scouring the vast source of data on the Internet. In turn, they have created an innovative business model by placing relevant advertisements next to those search results. Businesses of all sizes and types have taken advantage of this by using this new Pay per Click (PPC) model of online advertising. So, what is PPC and how can you take advantage of it to increase sales leads?

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Why Promotional Merchandise Needs to be Key Part of Your Advertising Strategy

March 2, 2019


When planning the marketing strategy to use for your business, you need to think about ways to reach your target audience. You cannot stick with one method alone and hope that it is enough to achieve your goals.

Using the internet to advertise is an excellent idea, but it is not the only way to reach many people. It is a mistake to rely only on this strategy when there are other options like the use of promotional gifts that could be effective too. These are some reasons why you need to include the use of promotional merchandise as part of your campaign.

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12 Business Card Design Tips That Will Get You More Customers

February 27, 2019


Before Twitter or LinkedIn became the mainstream avenues of establishing business connections, business cards easily were the most trusted alternatives. But that doesn’t mean that even in this increasingly digital age when both the internet and paperless offices are part of our lifestyles, these business cards have gone obsolete!

You find an all-rounded professional, looking sharp and dressed to kill, and with an even more incredible-looking card. He hands you a sleek, modern-looking and tactile card, and you immediately feel tempted to close a deal with him.

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What makes Brand Videos go Viral?

February 18, 2019


The viral video is the pot of gold at the end of the video marketing rainbow that every brand dream about. Yet it remains to most, frustratingly elusive. The fact is that viral videos are, more often than not, user generated and a complete accident rather than the result of months of careful planning.

That being said, there are many things that you can do as a business or up and coming brand to increase your chances of viral success. Let’s look at a few now.

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4 Essential Tips to Improve your Business in 2019

January 28, 2019


Want to make 2019 the year your business really takes flight? Well, you don’t need a large budget to start making changes that will help your company realize unprecedented success. Indeed, there’s no time like now to take a good, hard look at the ways you’ve been doing things for the past year and make the effort to evolve.

Here are four ways that you can improve your business in 2019.

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7 Reasons You Should Become an Exhibitor at a Trade Shows

January 27, 2019


Over the last decades, trade shows have proven to be among the best platforms to generate brand awareness and make sales. However, several businesses have been doing it all wrong when they attend such shows with purely sales and awareness goals. Non-sales-related objectives can significantly have measurable results to your business as well without limiting the effectiveness of your program. Here are 7 reasons why you should become an exhibitor at a trade show. Please read on.

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