What is Account-Based Marketing and How Can Your Business Benefit from It

April 19, 2019


Marketing is a crucial part of any modern-day business. You have to make customers aware of your presence if you want to make any sales. Two of the most commonly used marketing strategies are Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing. The main difference between B2B and B2C marketing is that the latter tries to appeal to the consumer’s deepest emotions in order to make them purchase an item. On the other hand, B2B marketing is focused on showing the customer that purchasing the product will solve their problems and give them value for their money. However, there’s another form of advertising that’s slowly gaining momentum with modern businesses – it is called account-based marketing.

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7 Golden Rules of Content Marketing to Attract More Clients

April 14, 2019


Nothing is so exciting as knowing that your product is ready to go. You’ve run the gauntlet from the first inklings of the idea of being ready for a final roll out of the company that is going be home for the fruits of that idea. You may think the hardest and most confusing days are behind you. Unfortunate as it may be, this is just not the case.

For many companies, the easiest part is that which is connected to your passion. You had the valuable idea and willed it into existence. Now you have to find a way to get your idea and resulting product out to the masses in the marketplace. Following these 7 golden rules of content marketing, you will be able to mitigate the stress and setbacks that can arise from not attracting enough clients.

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4 Smart Ways Marketers Can Use Geofencing

April 4, 2019


People are putting more and more importance on location-based marketing these days and marketers are finding new ways to use location intelligence as part of their strategy. Geofencing uses the power of location intelligence and allows service providers to locate and communicate with potential customers within a specific geographical area or “fence”.

We’re just starting to scratch the surface of the potential of geofencing, and this technology can be used for far more than simply sending advertisement texts and notifications to people passing by a place of business. Geofencing can be used to gather important information that could give any business a competitive edge over others in their sector. Let’s take a look at a few creative ways geofencing can be used by marketers.

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Should Early Stage Startups Invest In SEO?

April 2, 2019


The look of confusion given around a decade ago when asking a startup whether they invest in SEO was a reality for most marketing companies. Most businesses did not understand the importance that search engines would play in their overall success. Now in the age of mobile businesses now comprehend the value of being ranked ahead of competitors for certain keywords related to the business. Cash flow is not high for most startups so investing copious amounts of money in SEO simply might not be an option. Investing in this type of marketing will be important at some point but making the decision during a startup’s infancy can be tough. If you are not experienced investing you can take a look of some online business ideas for beginners. The following are reasons that early stage startups should consider investing in SEO.

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How to Create Successful High Impact Promotional Campaigns

April 1, 2019


High impact promotional campaigns have been used by companies for a long time now. Large companies with significant resources are able to spend money to create these promotional campaigns. Even small business owners can achieve the same effect by creating promotional campaigns that are targeted to specific individuals and by taking advantage of technology advances in their favor. Here are some tips to successfully execute high impact promotional campaigns.

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4 Social Media Tips for Running an eCommerce Site

March 26, 2019


Your eCommerce business may do most of its sales through the website, but there’s significant value in maintaining an online presence elsewhere, too. Social media sites offer an affordable means for marketing and promotion. You don’t have to resort to paid ads when you’re using social sites right. These pages will draw plenty of attention on their own. Try these tips to make the most of your social presence.

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What Can a Sound SEO Strategy Do for Your Business

March 25, 2019


Anyone who has been in business for the last 10 years knows that majority customers now initiate the search for business online. That means that if your business does not have online presence you might as well close your doors. Having a website and pursuing an online lead generation strategy is a table stake to do business these days.

If you put yourself in your customers’ shoes you will realize that the first thing a potential customer will do when looking for a business to work with is to search for it on Google or other similar search engines. If your business does not show up quickly in the search results you stand to lose lot of new customers. This is where Search Engine Optimization, or SEO for short, comes into play.

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Video Marketing Tips for Beginners

March 25, 2019


Almost every big company is using videos to market their products. Due to the stiff competition, it is hard to get conversions from the videos. However, it is still possible to be successful in video marketing if you do everything in the correct steps and have a strategy plan in place for your video marketing campaign.

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Is Your Marketing Strategy Spinning Its Wheels?

March 20, 2019


There are many methods of marketing in the modern day. If you wanted to, you could simply go live from your company’s Instagram account and talk personally about how great your product is from the sofa. That, of course, would be unprofessional, but it’s possible, and a form of marketing. In fact, businesses often invest in marketing more than anything else, a testament to how reaching an audience and exposure is often the lifeblood of a modern operation. But it can also be quite essential to consider something down to earth and realistic – is your marketing spinning its wheels? If so, to what extent, and how can you prevent that from happening?

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Does Email Still Matter in 2019?

March 19, 2019


Email has evolved from a messaging service to a multi-purpose tool. Its most common use today is marketing using mass email services.

The original purpose of email was to allow for the instant sending and receiving of messages. Pretty similar to SMS, except it was (and still remains) free. However, this was by no means its only purpose. Email was also used to transfer files and receive newsletters and announcements. As for the latter, an evolved form is still going strong. Added to that are electronic bills and documents, which keep the planet greener, not to dive deeper.

Another original purpose of email that remains evergreen is identity verification. A great many web services require email notification and also use emails to notify the user about novelties and updates to their accounts.

Finally, business communication still relies heavily on the email technology for message service, albeit there are alternative web services serving the same purpose.

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