Small Business – How Not to Look Like a Small Fish in a Big Pond

Small Fish
It’s not easy to get customers but it’s easy to lose them. If you’re a big business, you have the resources to impress them, but if you’re a small business how do you convince customers that you have everything it takes to earn their business? Consumers spend their money where they think they will get the most satisfaction. As a small business, you may not have the marketing budget to develop your brand as a trustworthy business. Ironically, you may be able to provide your customers with better service than a big company. After all, a large company may not have the dedicated expertise to provide each customer with satisfaction. They may not be able to give each customer the attention they need to solve their pressing problem.

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3 Reasons Entrepreneurs Need to Outsource Non-Essential Tasks

Outsourcing
When it comes to number of activities that entrepreneurs need to take care of the list can be endless. There are customers to sign up, vendors to line up, employees to hire, not to mention develop the product that you are trying to sell in the first place. If they do not focus on essential tasks that will get the business going entrepreneurs can easily fall into task hell and never get their business into high gear. This is why it is essential to make sure you outsource actively all the non-core tasks that do not need their careful attention.

Outsourcing is where you send tasks and projects to freelancers to complete. Rather than working on them yourself, you hire other people or companies to do it for you. These days many business owners aim to try to outsource as many areas of the company as they can. And here are three excellent reasons why you need to take the same approach and outsource as much as you can.

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How Can You Prevent Your Business Website Being Hacked

Security
Cyber and internet security is now more important than ever. With organisations such as Anonymous continually targeting government websites, it really does seem like nobody is safe. Of course, it’s highly unlikely that your business and its website will be targeted to this extent, it is best to be prepared for the worst case scenario. In order to make sure your website is safe, and in order to see whether it would be able to withstand being ‘hacked’, you can get it tested. But what is this testing and how can it help you? Here, we explain in detail.

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3 Reasons a Good Domain Name can Elevate Your Business

Domain Name
Doing business online is a foregone conclusion in today’s world. The presence of mobile internet devices and an increasingly connected world are evidence of just how important a website is to any business. The internet helps companies elevate performance and optimize operations. The entire foray into the digital world begins with one small step that has lasting implications on the company—the domain. Before a company opts to buy domain names, businesses should consider that the simple name of the site will be used throughout the organization on a continual basis. Therefore, a good domain name can help elevate any company.

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5 Unique Ways Restaurants are Embracing Technology

Restaurant Tech
Technology has revolutionized everyday lives of businesses and consumers alike. Many of the things we take for granted today would have been impossible to imagine just few years ago. Restaurant industry not immune from these changes either. Technology is helping restaurants in number of ways, including increasing efficiency, providing better customer service, improving food quality and so on. Today, restaurants are able to generate more sales and profit while having more satisfied customers with the help of technology improvements. Those who do not take advantage of them run the risk of becoming obsolete in the next few years. Here are 5 important technologies we think can help restaurant owners.

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How can Startups Benefit from Social Media and Online Marketing


Starting up a business in Australia or New Zealand is something that can be very rewarding and financially lucrative. However, it is also something that can be very daunting, as the stiff competition amongst start-ups coupled with competition from larger, more established companies can make things difficult for those looking to start their own business.

Fortunately, we now live in a digital age and there are number of ways that this has made life easier for those who want to start their own business. Various digital marketing tools are now available that can help you to not only make a success of your business but also to compete on a global basis in order to extend your reach.

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6 Essential Tech Tools for Startups

Tech Tools
By now, everybody knows the statistics about start-ups. New businesses face long odds of success. However, with the right approach and mindset any startup can beat those odds and go on to become the next Facebook or Google. Technology plays a critical role especially for startups because they do not have large resources available at their disposal. Today’s best apps can reduce your costs, improve your efficiency, and enhance productivity. Here are six essential tech tools for start-ups.

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User Experience Guidelines to Build Great Website for Small Business

Technology Internet Websites Standing
If you are coming from a web design background, then you already know that usability is one of the most important factors when it comes to your users visiting and staying on your website or web application. In reality, it goes beyond just usability in the realm of user experience. Use experience goes beyond having a website that is just usable. A true user experience includes number of components such as taxonomy, content, visual design and user feedback. This why it behooves business owners to focus on user experience guidelines as explained below.

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Data management Solutions for small business

Data Storage
Modern businesses are becoming increasingly reliant on electronic methods to store and share their data. This data can vary greatly – from customer details to business documents. The last thing a growing business wants is to be a victim of data loss. It is well known that businesses that lose their data can have a hard time recovering from such events, often leading to the closure of the business. There are different data management methods which can be used, depending on how much budget one business can afford to put into place.

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Is Your Business Ready to Take Advantage of Mobile Technology?

Mobile Technology
It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mobile technology. When you consider that there are almost as many cell phones (6.8 billion) in the world as there are people (7 billion) it would be foolish for any business owner to not have a strategy that focuses on taking advantage of mobile technology. The startups such as Uber are fully taking advantage of all the functionality cell phone has to offer to provide a seamless user experience and in the process has become one of the most valuable startups in the world worth $50 Billion!

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