Since the latest updates to Google’s algorithm, page speed has been looked upon more favourably than ever. And, when you think about it, it really makes sense – the loading speed of a page can seriously enhance or damage the customer experience. Nobody likes to visit a site which takes forever to load, no matter which device they are using. Page speed doesn’t only affect your SEO, it can also cause you to lose traffic to your competitors as disgruntled users decide that they’re not going to wait any longer for the website to load so that they can do what they need to do. Can you really afford not to have a fast-loading site?