5 Types of Point of Sale Displays for Small Retail Businesses

POS Display
Creating an effective Point of Sale display is one of the most crucial areas of marketing for your retail business. Building a successful POS display in your shop calls for good timing, thoughtful positioning, the right design, and most importantly, the right message.
So in a nutshell, if you consider the seasonal calendar, your store layout vs. footfall, the look and feel of your Point of Sale design, and your marketing copy, you have a good formula for effective, attention-grabbing POS displays that convert into sales. But if you’re a small business with a modest marketing budget, how do you know which types of POS material to invest in?

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Is Cloud Computing Right for Your Small Business?

Cloud Computing
Since virtualisation surfaced as a scalable, reliable and robust IT solution, it’s been marketed as the perfect answer for small to medium businesses. With the pull of increased security, improved accessibility, reduced downtime as well as reduced costs of server maintenance, businesses have been falling at the feet of marketers. But in a recent article by John Leonard on the Computing News website, half of SMEs are still steering clear of the cloud.

Why is this? With SMEs making up 90 per cent of business in the UK, it’s important to understand why virtualisation still doesn’t seem like a viable option to half of this market.

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Why Your Restaurant Needs Social Media

Social Media
Today’s technology driven world has created a strong business presence on social media. If utilized wisely it can greatly benefit your restaurant. Social media pages provide you with opportunities to personally connect with your customers by displaying menus and pictures as well as advertising for special events. It also allows you to communicate with your customers through a variety of posting and messaging methods. However, the costs of social media can add up over time, especially if you choose to utilize the services of an outside company. So how can you save pennies and receive the benefits of social media at the same time? Keep reading below for some simple advice.

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Three Ways to Increase Your Business’ Online Engagement

Online Engagement

In today’s crowded online retail marketplace, there’s no denying that SEO (search engine optimization) matters, and it’s critical for small businesses to stay informed about best practices. “The competition is fierce,” says Donna Duncan, owner of B-Seen on Top, an SEO and social media consultancy based in Philadelphia. “If you rank 1,247, nobody is going to tab down 140 pages to find you.”

So how can small business owners increase their online search ranking and drive traffic to their site? “All the traditional ways of getting people to link to content to bubble up to the top of search results aren’t working anymore,” says Duncan. “Google changes its rules daily.” Here are three ways to drive traffic to your site by pairing tried-and-true marketing strategies with creative content, and speaking directly to your customers’ needs:

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Project Collaboration Software Can Help Your Business Run More Efficiently

Project Collaboration

Technology has completely redefined work teams. Companies are allowing — even encouraging — employees to telecommute, and businesses are increasingly turning to freelancers to complete specialized assignments. It’s now possible for a small business owner in the professional services industry, for example, to have employees working from several different locations all around the world.

Those kinds of arrangements can make collaboration among far-flung team members difficult. Even when teams work face-to-face, collaboration can be hard. That’s why investing in collaborative software is an excellent idea, whether your team members are dispersed or all under one roof.

Collaboration software enables multiple users on different systems to share, process and manage documents, enabling your employees to collaborate productively. Here is a roundup of some of the most popular options out there:

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Does Your Business Need Its Own Mobile App?

Mobile App
Most adults and teens have a smartphone today, and many also have other mobile devices such as tablets that they use on a regular basis. On most of these mobile devices, individuals choose to download specific applications. Some of these are fun games or entertainment apps that are designed purely to occupy the mind when the user is bored. Other apps are helpful and functional in different ways. Many companies today have taken the time to develop mobile applications for their customers to download. While these may be helpful for customers in different ways, they also can be beneficial to the businesses. For example, they may serve as an important marketing and advertising tool. When you are wondering if your business needs to have its own app, there are a few points to consider.

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Using OLX App to Simplify Buying and Selling Online

Online Shopping Cart
Consumers today are demanding a lot from the products and services they want. In the past few years online trends have changed, giving way to new technologies that make it easier for consumers to cherry pick best options that can make their shopping experience easier. While online shopping sites are doing well there are new online classified sites that have gained more popularity as they offer better platform to sellers and buyers around the world. OLX has changed the online shopping market in India and today there are more consumers that prefer to deal on the internet to find the right products and services.

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How to Keep Small Business Safe from Security Predators

How to keep small business safe
It is said – the bigger you are, the harder you fall.

When it comes to running a business, however, the smaller you are, the more likely you are to experience prolonged suffering if punched in the metaphorical gut by nefarious criminals.

These days, security threats come in various guises, which means the safeguards you have in place should be enough to thwart offline and online dangers.

As a contemporary business owner you clearly have a lot on your plate, with burglars climbing your perimeter wall or cyber-criminals attempting to hack into your company’s data.

To avoid an uppercut to the commercial abdomen, it is important your business is protected by implementing various security measures to keep crafty criminals at arm’s length.

Don’t know how? Read on to find out.

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Innovative Ways to Track the Reach of Television Programming

Track the reach of television programming
Kantar peoplemeter services have been around for over 30 years, and they are the first of a breed of technology that tracks the television watching habits of the world. The meter is now installed in televisions all over the world to track the latest in television programming, and the meters can help to make sure a company knows how effective its programming is. Consider what this sort of technology for those in program direction.

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Knowledge is Power: How to Monitor Media Reputation and Impact on Business

Media Monitoring
There is an information explosion happening around us like never before. Every second there are millions pieces of information being created and consumed. They come from all different sources and media. Whether it is tweets, photographs, videos, articles or any other form it as become nearly impossible to keep up with this surge in information for any business. Just Google your business name and find out how many links you get for your business. Some links will be good, some bad. Some will be true, while others may not be.

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