There are lot of limitations on small business, many of which are resulting from lack of resources and size. Retail business owners can only carry certain products due to limited budget and order minimums, service businesses can only serve limited number of clients due to lack of resources and they cannot bid on certain jobs due to lack of equipment and manpower. However, you need to be careful about not using limited resources as excuse for presenting yourself in unprofessional manner to your customers.
In professional transactions, business image is as important as the products or services you provide. Granted you don’t need to wear fancy suits in all situations, but they may be required when you are presenting your clients in the courtroom as their lawyer. Similarly, you do not need graphic laden, interactive website for your business to attract customers in all situations. If majority of customers are expecting a certain image and you are not projecting that image it is going to be difficult for your business to succeed.