When it comes to online stores, Amazon and eBay get all the attention and kudos. However, it is the smaller eCommerce retail merchants who are having great success in selling niche items. The rise of eCommerce website builder software has enabled merchants to quickly set up an online store and provide all the back office functionality generally available to their large competitors mentioned above. I have been testing one such eCommerce website builder, known as WixStores, and from what I have experienced I am very impressed. WixStores, the DIY eCommerce website builder, is an extension of Wix.com, which is a free website builder.