Brick and Mortar retail business has undergone remarkable transformation in the last few years. The rise of eCommerce and the success of Amazon and other online retailers has put all the brick and mortar retailers in precarious situation. Even the giant retailers like Walmart are not immune from this significant change happening right now. Reading the headlines about the struggle of JC Penney and Macy’s makes anyone think that the brick and mortar retail business is going to die soon. While it may be somewhat exaggeration the reality is that if the big box retailers do not have online strategy to combat with the likes of Amazon they may face extinction in a long haul.