The State of Social Media in 2013

The State of Social Media in 2013
The social media continued to command attention from consumers, publishers and advertisers alike in 2013. Consumers still cannot live without accessing their Facebook account almost every day. They cannot stop showing pictures of their favorite food or vacation spot on Instagram. Because of this publishers cannot afford not to pay attention to social media sites to get in front of their audience. The end effect is that advertisers have taken notice of this increasing trend in social media and have started spending more money on social media sites. Any vendor or publisher who does not have social media strategy stands to lose customers and audience members.

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How to Build a Great Website for Your Business in No Time

How to build a great website for your business in no time
A website can be the online face of your business or hobby. If you are considering setting up a website for the first time, you will want to spend a good amount of time planning for your content, multimedia and design elements. Those who are new to building websites may not have the knowledge of more complicated techniques such as coding, but with a number of products on the market for web design, it is easy to put together a website without having to deal with the specific code of each page.

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Manage These 2 Facets of Customer Relationship Well to Grow Business

Manage These 2 Facets of Customer Relationship to Grow Business
Every business lives and dies by how it manages customer relations. Companies that manage this relationship well can grow consistently for number of years.  We have seen this with customer focused companies such as Amazon, Southwest Airlines and Ritz Carlton. Think about the great customer service experience you received from any such companies and you will understand what I am talking about. On the other hand, companies that do not manage customer relationship well can lead to their own demise in a short time.

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Where is My Package? How Online Retailers Can Plan for Busy Season

How online retailers can plan for busy season
As an online business owner, you must know when to expect a major increase in the number of orders you’ll receive. After all, it’s no mystery why some major retailers increase their workforces by tens of thousands of people during the holiday season.

There are plenty of other times outside the period between Thanksgiving and Christmas when your business could see a spike in orders, and if you are not prepared to manage them, you could end up with dozens of unhappy customers, and less-than-stellar online reputation that will undoubtedly turn those high volume order periods into non-existent order periods.

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4 Must-Haves for Freelancer or At-Home Small Business Owner

4 Must-Haves for the Freelancer or the At-Home Small Business Owner
When you own your own business or work as a freelancer from home, you don’t have to answer to anyone but your clients to reach your goals. At the same time you don’t have higher-ups providing you with all the tools you need to make your work day go smoothly. Whether you’re just starting out as a small business owner or freelancer or you’ve been at it for a while and think there must be more efficient ways to run things, invest in these must-haves.

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Small Business Owners: Are you using E-Commerce to Grow Sales?

Shopping Cart
E-Commerce sales continue to grow at rapid pace. Online retailers such as Amazon and eBay have been growing at double digit rate for the last several years and are expected to continue to do so for the foreseeable future. Traditional brick and mortar retailers have recognized this trend and have started to take aggressive actions to increase their online presence. Every single retailer is focusing on integrating traditional and online shopping with the ability to order for online items right from the store and return items purchased online to the store.

Small business owners can benefit equally well by including ecommerce channel with their traditional operations. As I will explain below, when you consider what is required to set up the ecommerce operation and the resources available to do so, it becomes a no brainer to set up an online store. You can improve sales by tapping into this additional channel to get customers who otherwise would not visit your traditional store.

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Benefits of Outsourcing IT Support for Small Business

Benefits of Outsourcing IT Support for Small Business
Yesterday I went to a store to buy an electronic toy that cost about $100. When I went to the checkout the clerk told me their computer systems were down. Either I would have to wait for up to 30 minutes for them to fix it or come back later. What? Who has time to wait for 30 min or go back again in this busy Christmas season? Needless to say he lost my sales along with the sales from many other customers like me. Such is the important of having reliable computer system in your business. When it works well it can help businesses tremendously, but when it goes down it can result in lost sales, unhappy customers and lost productivity.

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Why your Business Needs to have a Website

Why your business mush have a website
As a small business owner if you have not yet created a website then you have been leaving in cave for some time or just don’t care about improving your business and sales. The internet revolution of the last decade has enabled all kinds of businesses to develop web presence. It is becoming easier to create and operate websites to the point where even 10 year old can do it within hours. It used to cost thousands of dollars several years ago to create a presence on the web. That is not the case anymore. You can setup and operate a website for as little as hundred dollars now. So why do you need to have a website?

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Where Did All the Tech Jobs Go?

Technology Jobs
There are two sectors of the economy that are supposed to be impervious to unemployment – healthcare and information technology. Tech jobs are supposed to be a constant employment source given the proliferation of mobile computing and the growth of cloud computing. The rise in technical schools, technology boot camps, and IT certifications makes it seem as if the field of technology is only on the upward path.

Overall profits reported by technology companies in the last few years also indicate steady growth in information technology. While not moving as fast as the dot com bubble of the 1990s, industry earnings doubled between 2008 and 2012 and reached over $182 billion in 2012. All predictions had previously indicated that 2013 would also see growth. The forecast was for 7 to 10 percent growth for the entire industry. So many were surprised in 2013 when powerhouse companies such as IBM, Cisco, and even Zynga laid off thousands of workers worldwide. The reasons cited were lack of growth, falling stock prices, a need to restructure, and shift to focus on core products. Two startups blamed the market, stating that buyers weren’t ready for their offerings.

Read on to see the worst offenders in IT job losses and the reasons given by the companies.

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Is your Business Taking Advantage of Technological Advances

Is your business taking advantage of technological advances
Technological advances in the last 20 years have transformed the way business is conducted around the globe. Not only has technology helped them become more efficient, but also it has enabled them to improve quality and reliability of their products. This in turn has helped the society as a whole prosper. Recent innovations in the areas of mobile and wearable computing will continue to drive the businesses, and in turn, human society towards higher standards.

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