How to Keep Small Business Safe from Security Predators

How to keep small business safe
It is said – the bigger you are, the harder you fall.

When it comes to running a business, however, the smaller you are, the more likely you are to experience prolonged suffering if punched in the metaphorical gut by nefarious criminals.

These days, security threats come in various guises, which means the safeguards you have in place should be enough to thwart offline and online dangers.

As a contemporary business owner you clearly have a lot on your plate, with burglars climbing your perimeter wall or cyber-criminals attempting to hack into your company’s data.

To avoid an uppercut to the commercial abdomen, it is important your business is protected by implementing various security measures to keep crafty criminals at arm’s length.

Don’t know how? Read on to find out.

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Innovative Ways to Track the Reach of Television Programming

Track the reach of television programming
Kantar peoplemeter services have been around for over 30 years, and they are the first of a breed of technology that tracks the television watching habits of the world. The meter is now installed in televisions all over the world to track the latest in television programming, and the meters can help to make sure a company knows how effective its programming is. Consider what this sort of technology for those in program direction.

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Knowledge is Power: How to Monitor Media Reputation and Impact on Business

Media Monitoring
There is an information explosion happening around us like never before. Every second there are millions pieces of information being created and consumed. They come from all different sources and media. Whether it is tweets, photographs, videos, articles or any other form it as become nearly impossible to keep up with this surge in information for any business. Just Google your business name and find out how many links you get for your business. Some links will be good, some bad. Some will be true, while others may not be.

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How Safe is Your Business from Hackers?

How safe is your computer system from hackers
Security breaches have become common occurrence in our lives. Every morning brings with it news about website attack or stolen data. At times it seems unless you leave in a cave completely isolated from the external world it is impossible to keep your computers secured from prying eyes. The media talks about large scale attacks, such as the Target security breach that occurred over Christmas, but there is a hacking attack happening every second in some part of the world. Even our own governments are snooping on their citizens as Edward Snowden proved.

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Visually Inspired: How to Optimize Images to Attract Consumers to Your Website

How to Optimize Images for Website
If you have started to work on your SEO but you are still in the early stages, a lot of what you have read will probably be focused on the written content of your website. You may have heard that images cannot be read by the search engine spiders, and that you should therefore focus on written content.

While written content is the most important factor, you may well want to include images on your website, and if you do, you should make sure you optimize them. Optimizing images properly can help your site to get more traffic from both the standard search engines and the image search engines. So, how can you optimize images? Here are some tips:

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Why Social Media Marketing is a Must for Small Businesses

Social media
Social media marketing is an essential part of the current business culture. Every business that takes marketing seriously has to use social media accounts to create better marketing opportunities. Social media can affect how customers view your brand, and it is wise to learn how to make that happen.

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How Much Downtime is Acceptable for Corporate Email

No Email
The concept of uptime and downtime will be familiar to anyone who uses the internet. Every service provider strives to meet service level agreement (SLA) that determines the amount of uptime it will provide. Often, those SLAs are not met.

In online services, it’s normal to see uptime targets of 99.9 percent or higher. In business, SLAs tend to err more towards 100 per cent. Whatever your provider promises and whatever availability you expect, the reality may be very different.

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How Can Small Business Owners Benefit From Renting a Virtual Office

Virtual Office
Virtual office space allows business owners to cut costs without sacrificing the image they have built for their business. When you rent a virtual space, you reduce production costs while maintaining a prestigious business address. When you do business out of a virtual office, you have access to everything a business owner needs; you never have to worry about things like conference rooms, technology and staff to answer your phones.

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How to Protect Your Business from lawsuit in BYOD Environment

BYOD Environment
BYOD (Bring Your Own Device) has become a trend in the corporate world whereby employees can use their personal mobile device to access work email or perform other work related tasks. However, allowing employees to use personal devices in the workplace may expose companies to litigation risks. For example, when a company is being sued, they may need evidence that an employee may have stored on a personal device. Gaining access to the device and obtaining data while respecting employee privacy can become a legal minefield. Because some jurisdictions have stricter data privacy regulations than others, employers could face unintended consequences if they access or delete company data stored on a personal device without the owner’s permission.

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The State of Social Media in 2013

The State of Social Media in 2013
The social media continued to command attention from consumers, publishers and advertisers alike in 2013. Consumers still cannot live without accessing their Facebook account almost every day. They cannot stop showing pictures of their favorite food or vacation spot on Instagram. Because of this publishers cannot afford not to pay attention to social media sites to get in front of their audience. The end effect is that advertisers have taken notice of this increasing trend in social media and have started spending more money on social media sites. Any vendor or publisher who does not have social media strategy stands to lose customers and audience members.

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