If you have started to work on your SEO but you are still in the early stages, a lot of what you have read will probably be focused on the written content of your website. You may have heard that images cannot be read by the search engine spiders, and that you should therefore focus on written content.
While written content is the most important factor, you may well want to include images on your website, and if you do, you should make sure you optimize them. Optimizing images properly can help your site to get more traffic from both the standard search engines and the image search engines. So, how can you optimize images? Here are some tips:
Use Better Quality Images
A small and blurry image will not attract much interest even if it does show up in searches. People want to see images properly, so make sure you use a large jpeg file, and also make sure it is properly compressed so it loads quickly, which can boost the amount of clicks you get.
In addition, make sure the subject of the image is clear even at a small size, so that when people see the image in a search engine they will be more likely to click on it.
Add an Alt Attribute
The alt attribute is one of the most important factors to optimize your images. Online marketing specialists like Yodle, Inc. will regularly encourage website owners to create alt attributes whenever they use images because it can be very effective for SEO.
Use one or two of your main keywords in the alt attribute, taking care not to keyword stuff. It should ideally consist of a keyword placed within a sentence that describes the image. If the image doesn’t load for some reason, this description will show up instead, and it helps to tell the search engines what the image contains.
Add an Image Title
The title shows up when a mouse is hovered over it. This is different from the alt attribute, and it is another important element of any image that you upload to your website in order to optimize it. Again, try to use a keyword, but make sure the title is catchy, just as you would with any written content.
Write a Caption
A caption is another place where you can add information about an image so that the search engines can find out more about what it contains. Again, you may want to use a keyword within the title, but your main goal is to describe the image accurately and make it sound catchy.
Name Your Images Properly
When you upload your image files, make sure that you rename the files so that they are more descriptive. This is another place where you can use your keywords or text that provides more information about what the image contains.
Get More from Your Website Images
Text is the most important feature of your website when it comes to SEO, but you should ensure that your images work hard for you. Focus on these areas whenever you add an image to your website, and you will be helping to optimize them so that they will hopefully start to appear in more web searches and image searches.
Loretta Martinez is passionate about online marketing. With years of experience and research behind her, she greatly enjoys writing about the trends and innovations of marketing businesses across the web.
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