Small businesses around the world today are doing most of their marketing online. With the fact that most start-ups today are based online contributing to this, another reason is that in the digital age, today’s customers find most of their favourite brands, shop and compare products, services and prices entirely online. Because of this, it’s important for small businesses to focus heavily on their digital marketing efforts in order to stand out in the competitive world of online business and marketing. We’ve listed some of the best ways to improve your online marketing campaign.
1. Use Video Marketing
Videos can be an excellent way of encouraging more organic traffic to your website, as they are great for giving customers a lot of information about your products, services and brand in a short period of time. An effective video that is shared on popular platforms such as YouTube and social networks such as Facebook can quickly gain popularity, so always share a link with your videos to ensure that interested potential new visitors are encouraged to click through. Spiel Studios shares excellent tips on how to do this.
2. Engage on Social Media
Today, good customer engagement is key to a successful brand. By regularly engaging with your customers you will make them a huge part of daily business process, and this will help you to ensure that you make big decisions with your customers always in mind. When done right, this will lead to improved customer satisfaction, something that is essential for good business growth and development.
3. Clean Up Your Website
When it comes to digital marketing, your ranking in Google’s search engine results can make a huge difference. Where you appear when users search for keywords related to your brand, products and services can make a massive impact on potential customers’ opinions of your brand. If you are following all the rules when it comes to good SEO, then it could be that your website is holding you back. For example, if your site is not mobile-friendly, or it takes a long time to load, this will affect your SERPs ranking and could even cause your site to lose traffic.
4. Create Shareable Content
The more content that you have online, the better. Although this is a general rule when marketing a small business, it’s important to make sure that you carefully consider the kind of content that you are putting online. When you are creating any kind of content, for example videos, blog posts, news articles, or even memes and social media updates, the main goal should be that it inspires other people to share it. After all, the more shares that you can achieve with your content, the more exposure your brand will get on social media and beyond.
5. Avoid Clickbait
It can be easy for small businesses to turn to clickbait-style content in order to entice more people to their website. Although this can be effective in the short-term, it’s more likely to be damaging to your business’ reputation in the long run.
Success when marketing online can often be slow, but with hard work and perseverance, it will pay off!
Thanks for sharing the information. It is really helpful!
Thank you very much for sharing this information with us. This is really helpful for us to focus on updating the digital marketing strategies of our business websites in 2017 .